Hosted by Susan Mershon – Strategic Business Guide for Soul-Led Experts
This podcast is for the soul-led expert who knows something’s off in their business - even if they can’t quite name what.
You’ve got the credentials. The experience. The passion.
But the business you built? It’s draining you.
And every time you try to “fix it,” it just feels heavier.
You don’t need another blueprint.
You need a business that honors who you are now.
I’m Susan Mershon, and I help soul-led experts like you uncover what’s not working - and realign your business so it finally fits.
Each short episode offers honest insight, energy-aware strategy, and grounded next steps to help you move forward without burning out or starting over.
If your business has been dimming your light, it’s time to build one that fuels your life.
Follow, leave a review, and share with a friend who’s ready to do business differently.
Publisher
Susan Mershon – Strategic Business Guide for Soul-Led Experts
Thank you for being part of this bumpy but beautiful ride over the last few years. I’m being called to step into something bigger than myself, and it’s time to pause this podcast while I design and build what’s next. This is the final episode for this show — but it’s not goodbye. Stay tuned… I’ll be back in a bigger way.
5 Aug 2025
What You’re Resisting Might Be the Way
We all resist something - clarity, rest, change, visibility. Today I pulled a card that said let go and trust... and then 1:11 showed up on the clock. Message received. In this episode, I’m sharing what resistance can look like, why it shows up, and how it might be blocking what you actually want. I’m also pulling back the curtain on my own daily ritual (yep, I pull a card every day) and why owning my soul-side is part of the next chapter. If you’re a Projector or someone who’s tired of forci...
28 Jul 2025
Welcome to Soul-Led Business by Design
Welcome to Soul-Led Business by Design. This isn’t my first podcast - and it’s definitely not my first business. In this episode, I’m sharing the real story behind how I evolved from two previous podcast iterations and walked away from a 14-year business that no longer fit. If you're a soul-led expert who feels like you’ve outgrown what you built—this space is for you. We’re talking clarity, energy-aware strategy, and building a business that actually supports who you are now. Because alignme...
22 Jul 2025
Is Your Business Model Working for You or Against You?
What if you’re not the problem… but your business model is? If everything in your business feels harder than it should—like you’re constantly in overdrive, holding it all together with duct tape—it’s probably not a motivation issue. It’s a structure issue. In this episode, we’ll look at the signs your business model is working against you (instead of for you), why so many experts outgrow the model they started with, and how to begin fixing it—without burning it all down. 📄 Grab the free check...
15 Jul 2025
The Hustle Myth – Why Grinding Isn’t the Path to Success
You didn’t leave your 9–5 to build a business that burns you out. In this episode, we’re calling out the hustle myth—and why grinding harder isn’t the path to more success, money, or freedom. If your business depends on you doing everything, chances are it’s not a hustle problem… it’s a structure problem. Let’s talk about what’s actually going on—and what needs to change so your business works for you, not against you. 🎧 Grab the free handout: 5 Ways to Break Up with the Hustle and Fix Your B...
8 Jul 2025
What Burnout Is Really Trying to Tell You
The host explores the underlying messages of burnout, identifies key warning signs, and provides reflective questions for those feeling disconnected, offering personal insights.
1 Jul 2025
What Got You Here Won’t Get You There: The Scaling Wake-Up Call
The host discusses how the strategies that initially established a business may become inadequate for further expansion, potentially hindering progress and necessitating adjustments in systems and offerings.
24 Jun 2025
My Journey Through 3 Businesses (and Why I Chose to Start Over)
Host STACY TUSCHL reveals her entrepreneurial journey through three businesses, highlighting the importance of evolving rather than just scaling for sustainable success.
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