Fixing the Game Podcast by Luke

About Fixing the Game Podcast by Luke

The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.

Publisher

Luke Szkudlarek

Category

business

Language

en

Explicit

No

First episode

12 Apr 2024

Latest episode

11 Oct 2026

Latest episodes

1 of 50 episodes have a transcript.

1. 

   11 Oct 2026

   #50 The Next Chapter of Fixing the Game: Why I Went Quiet, and What's Coming Next with Luke Szkudlarek

   For the first time, Luke goes solo — no guest, just a direct update on where Fixing the Game has been and where it's going. This podcast started out of frustration: watching Google and Meta go from leveling the playing field for small businesses to quietly working against their growth. For 49 episodes, the mission has been helping business owners fight that David-vs-Goliath battle. In this episode, Luke explains why that mission hasn't changed, but the tools to win it have. With AI, the rules...

2. 

   8 Oct 2026

   #49 What Good ABM Really Looks Like: Secrets from the Frontlines with Declan Mulkeen

   Most people think ABM just means "more personalized emails." Declan Mulkeen, CMO at Strategic ABM and host of the Let's Talk About ABM podcast, has spent decades proving that's a misunderstanding of what account-based marketing actually is — and why it still works when done right. In this episode, Luke and Declan trace ABM's origins back to the early 2000s — the idea of putting a CMO inside your most important customer, treating each account as a "market of one" — and walk through why that mi...

3. 

   30 Sept 2026

   #48 Decentralising AI: Privacy, Autonomy & the Future of Human-Centered Tech with Andrew Sispoidis

   Every time you use ChatGPT, that query gets tied back to you, even if you're running it "locally," even on an enterprise account. In this episode, Luke talks with Andrew Sispoidis, founder and CEO of ESMOS AI, about why today's AI companies can't avoid retaining your data, and what it would actually take to build an AI gateway that's private by design, not by policy. Andrew explains why centralization is the root problem, large language models are built to take, analyze, and retain data and h...

Inside a recent episode

#45 How to Get Found in AI Search: GEO, Visibility & ChatGPT with Thomas Peham, co-founder of Otterly AI

Published 27 May 2026 · Transcript excerpt

[…] I'm a big believer because of all the certain limitations, we need to be more focused towards certain brand metrics. we can measure how often our brand shows up on ChatGPT for certain cert queries. We can measure what we call brand mentions. How often is my particular company, my particular brand mentioned for my relevant set of topics and queries. We should also measure not only how often and where we are mentioned, but also where are we mentioned on the EI output, right? Because I truly believe if we look at the interface of ChatGPT, that it does matter to our consumers if we're the first brand that gets referenced and mentioned, or are we the 15th brand? […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 22 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

20

Social presence

0

YouTube

0

Engagement

60

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