Fixing the Game Podcast by Luke
Claim This Podcastby Luke Szkudlarek
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Podcast Overview
<p><b>The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.</b></p>
Language
🇺🇲
Publishing Since
4/12/2024
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Recent Episodes
May 27, 2026
#45 How to Get Found in AI Search: GEO, Visibility & ChatGPT with Thomas Peham, co-founder of Otterly AI
Ranking well on Google used to mean something. These days, it's only half the story. Thomas Peham is the former VP of Marketing at Storyblok, co-founder of Otterly AI, and one of the leading voices in Generative Engine Optimization (GEO). His team has analysed over 100,000 websites to understand what actually drives brand visibility in AI search—and the results will change how you think about content, PR, and measurement. In this episode, we get into why organic traffic is declining even when...
March 18, 2026
#44 Marketing After GPTs: AI Search, Zero-Click Content & the Future of SEO with Rand Fishkin
What happens to marketing when clicks disappear? In this episode of Fixing the Game, Luke sits down with Rand Fishkin (Co-founder of SparkToro, former Moz founder) to break down one of the biggest shifts in digital marketing: the move toward zero-click content, AI-driven search, and platform lock-in. Rand challenges many of today’s assumptions about SEO, content, and AI and explains why most marketers are focusing on the wrong things. 🔥 Key takeaways from this episode: Zero-click is not new (...
March 4, 2026
#43 Explosive Growth: Lessons from Uber, Revolut & Bitpanda with Irina Scarlat
What does it really take to scale companies to millions of users? In this episode of Fixing the Game, Luke sits down with Irina Scarlat, a seasoned growth leader who helped scale some of Europe’s most disruptive companies including Uber, Revolut, and Bitpanda. Today she is CMO at Improbable and a growth advisor to fast-growing tech companies. Irina has spent her career building and optimizing growth engines—from launching global brands in new markets to designing scalable acquisition and rete...
45 total episodes available
Recent guests on Fixing the Game Podcast by Luke
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Talia Wolf
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Dennis Yao Yu
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Frequently asked questions
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- What is Fixing the Game Podcast by Luke?
<p><b>The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changing truths that will change your business. Let’s remind big tech who the real bosses are.</b></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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