Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.
It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in!
Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market.
How did they do it? What did they learn along the way? It’s all about the hustle.
Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk (https://bit.ly/3RNAptk)
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas (https://www.linkedin.com/in/michelle-lomas-95998a58/)
Development Producer Brittany Frappell,
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For content enquiries or feedback, please email Brittany at brittany@ampel.com.au (mailto:brittany@ampel.com.au)
For more information visit ampel.com.au (https://ampel.com.au/) or email us at info@ampel.com.au (mailto:info@ampel.com.au)
Building Brand through the Customer Experience with Verity Rowe, Lululemon
Can performance drive brand? And how can lower funnel tactics enhance the brand experience?
In the final episode of the season, host Michelle Lomas (https://www.linkedin.com/in/michelle-lomas-95998a58/) speaks to Verity Rowe (https://www.linkedin.com/in/verity-rowe-6abb10a0/?originalSubdomain=au), the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how the brand continues to leverage affiliate marketing successfully, despite their strategy.
Listen in as Verity also shares the way in which they are tracking the holistic effect of affiliate marketing across their entire marketing plan, and the surprising results.
Flex Your Hustle is proudly brought to you by Commission Factory. (https://www.commissionfactory.com/) If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel (http://www.ampel.com.au). Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au (mailto:hearhere@ampel.com.au)
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Alan Fang
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
28 Aug 2023
Personalising the Shopping Experience with Julie Stevanja, Wrapd (Formerly Her Black Book)
In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas (https://www.linkedin.com/in/michelle-lomas-95998a58/) sits down with Julie Stevanja, (https://www.linkedin.com/in/juliestevanja/) the co-founder of Wrapd.ai (https://wrapd.ai/), formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands. As the newly rebranded Wrapd (https://wrapd.ai/), they hope to take this even further and open up the market to a broader, and more male audience.
In this Episode, Julie and Michelle talk about the new rebrand to Wrapd (https://wrapd.ai/), what it means for the consumer and brands, and discover the interesting ways Wrapd (https://wrapd.ai/) are creating holistic campaigns that help move product and build brand.
Flex Your Hustle is proudly brought to you by Commission Factory. (https://www.commissionfactory.com/) If you’re tired of paying for clicks and impressions, Commission Factory (https://www.commissionfactory.com/) is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel (http://www.ampel.com.au). Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au (https://www.ampel.com.au) or reach out to us at hearhere@ampel.com.au (mailto:hearhere@ampel.com.au)
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy: Michelle Lomas
Audio Editor: Alan Fang
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
14 Aug 2023
The Future of Affiliate Marketing with Matthew Lloyd, MySale
Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand?
In this episode of Flex Your Hustle host, Michelle Lomas (https://www.linkedin.com/in/michelle-lomas-95998a58/) sits down with Matthew Lloyd (https://www.linkedin.com/in/matthewllloyd/). Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evolution of affiliate marketing. Matthew has worked in businesses like MySale, Catch and more, and has tried and tested the best affiliate marketing has to offer.
In this compelling discussion, Matthew and Michelle deep dive into the predictions of what’s next in the affiliate marketing space, and discuss best practice to leverage this incredibly rich territory to build both brand and drive acquisition.
Flex Your Hustle is proudly brought to you by Commission Factory. (https://www.commissionfactory.com/) If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel (http://www.ampel.com.au). Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au (mailto:hearhere@ampel.com.au)
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Alan Fang
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
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