Flexxible By Design is the official podcast of Flexxi Design where creativity meets strategy and bold ideas shape the future. Hosted by founder Allie Vogel, each episode dives into the minds of visionary designers, product thinkers, and founders redefining what great design looks like in today’s fast-evolving world. From candid conversations about building teams and scaling products to the intersections of AI, user experience, and business value, Flexxible By Design is your backstage pass to the stories and strategies behind impactful innovation. Whether you're a design leader, startup found
EP. 27 The Return to Craft in AI Design Leadership
Design leaders are going back to making things themselves. In this episode, David Hoang explains why that matters more than ever.
Allie met with David, Head of Design at Atlassian, to talk about how AI is changing design careers and leadership.
For leaders, his point is direct: when the tools change this fast, the ones who stay hands-on are the ones who can guide their teams.
For early and mid career designers, the advice is just as practical. Strong craft still matters, AI-native skills matter too, and personal projects are one of the clearest ways to show both.
The tools are changing fast, but designers can meet the moment by staying close to the work, experimenting often, and developing a point of view of their own.
https://www.linkedin.com/in/dhoang2/
https://www.atlassian.com
23 Sept 2026
EP. 26 Perspective Over Expertise in the AI Era
Searched the web
"Less about the how, more about the why." That's how Itamar Rotem sums up product management today.
Allie Vogel sat down with Itamar, CPO at Faddom, for episode 26 of Flexxible by Design.
His path into product was not the typical one. He started in intelligence in the IDF, moved into technical pre-sales at Verint, and eventually made the jump to product management without an engineering background. Today he's part of Faddom's founding team, where he co-leads R&D alongside the CTO.
In this conversation, Allie and Itamar talk about why product management requires perspective, and why that perspective takes time to build. They get into sales as an underrated career skill, what juniors actually bring to the table, and a deal that was lost and then closed six months later when the prospect changed companies.
They also dig into how roles are blurring across product, design, and development. Designers are being asked to think like product managers, developers are being asked about the why instead of only the how, and as the tools get faster, the work that matters moves back to judgment about what should be built at all.
Connect with Itamar Rotem on LinkedIn: https://www.linkedin.com/in/itamar-rotem/ (https://www.linkedin.com/in/itamar-rotem/)
Learn more about Faddom: https://faddom.com/ (https://faddom.com/)
Learn more about Flexxi Studio: https://flexxi.studio (https://flexxi.studio/)
9 Sept 2026
EP. 25 The Biggest AI Mistake Product Teams Are Making Right Now
Every AI conversation right now starts with speed. This one doesn't stay there.
Allie sat down with Cody Rogers, CPO of Hubstaff, to talk about what AI is doing to product development and the way teams work. Instead of the usual replacement argument, Cody makes the case for AI helping people do better work, not fewer people doing it.
His example: a technical CEO submitted three pull requests over a weekend with AI. Fast, obviously. But nobody had asked for the feature, and the team still had to review it, support it, and explain it to customers. That's the difference between writing code and building a product.
Cody's take: when execution gets cheap, judgment, taste, strategy and domain knowledge get more expensive. Not less. The teams that get the most out of AI won't be the ones producing more. They'll be the ones who know what deserves to be produced at all.
Eight plus years of industry experience, and a real question about where all of this is actually going.
Full episode out now!
Episode Resources:
Cody's LinkedIn: https://www.linkedin.com/in/codyrogers/
Hubstaff page: https://hubstaff.com
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