Flipcast is a special initiative by Flipkart Ads. On this podcast, we speak to industry leaders in the fields of marketing and digital advertising. Hosted by advertising and marketing expert Varun Duggirala, the show features some of the biggest and brightest names from the world of e-commerce and advertising. To watch the episodes, subscribe to the YouTube channel.
Flipcast
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5 episodes
Updated Inactive
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Podcast Overview
Flipcast is a special initiative by Flipkart Ads. On this podcast, we speak to industry leaders in the fields of marketing and digital advertising. Hosted by advertising and marketing expert Varun Duggirala, the show features some of the biggest and brightest names from the world of e-commerce and advertising. To watch the episodes, subscribe to the YouTube channel.
Language
🇺🇲
Publishing Since
10/31/2023
1 verified contact email on file for Flipcast
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Recent Episodes
January 19, 2024
From Mundane to Memorable Atombergs Rise in the Innovation Game ft Arindam Paul
<p>In this episode of Flipkart, the digital marketing podcast, Varun Duggirala speaks with Arindam Paul, the chief business officer and founding member of Atomberg, one of India's fastest growing digital-first consumer brands.</p> <p>Arindam shares his insights on the strategies they used to make Atomberg a behemoth in a challenging consumer goods category. He discusses the importance of technology and meaningful innovation in developing key brand attributes and standing out in the market.</p> <p>The discussion also delves into using both online and offline channels strategically for brand-building, the evolution of consumer habits, managing competitiveness, and creating a distinctive brand reputation. #marketing #tech #consumerbehaviour #marketplace</p> <p><strong>Chapters:</strong></p> <p>0:00 Atomberg's Rise in the Innovation Game</p> <p>00:18 Introduction</p> <p>01:29 Innovation at Atomberg</p> <p>04:01 Category Innovation</p> <p>06:04 Problem solving for consumers</p> <p>08:33 Consumer Evolution</p> <p>10:55 Importance of Distribution & Production</p> <p>12:03 Brand Building</p> <p>17:18 Overstating Benefits in Marketing</p> <p>18:09 Media & Content as a Growth Tool</p> <p>19:24 Creating a Digital First brand</p> <p>22:18 Role of Marketplaces</p> <p>26:29 Leveraging Influencers & Creators</p> <p>27:44 Educating the Consumer</p> <p>29:20 Arindam's Journey at Atomberg</p> <p>34:00 Interactions - Offline & Online</p> <p>36:30 Advice to disruptive brands</p> <p>39:10 End of Episode</p>
December 14, 2023
Building Brand Love and Community ft. Avinash Pant
<p>In this episode of Flipcast, Avinash Pant, a marketing expert with over 25 years of experience, shares his insights on the evolution of marketing.</p> <p>He talks about his journey in marketing and the impact of technology, mentioning his work with global brands like Meta, Nike, Walt Disney Company, and Red Bull. Pant discusses the importance of understanding consumers, building brand love, and the confluence of art and science in marketing.</p> <p>He also explores the transformative role of e-commerce and the increasing importance of content and influencer marketing. He addresses the shift in the consumer purchase journey and the impact of AI on marketing.</p> <p>Finally, he stresses the importance of authenticity in storytelling and points out that while the tools may change, the fundamentals of marketing remain the same.</p>
November 29, 2023
Exploring Innovation and marketing strategies in GameTech ft Paramjeet Singh Mehta
<p>This episode of Flipcast features Varun Duggirala in discussion with Paramjeet Singh Mehta, the Marketing Head for Consumer PC and Gaming at Asus India.</p> <p>Paramjeet shares his experiences working with brands like Tata and Panasonic and leading Asus India's marketing to achieve significant growth. He discusses the importance of innovation in marketing and fostering deep consumer understanding. He also highlights Asus India's journey and strategies including focusing on customer experience, consumer engagement, and product development.</p> <p>Furthermore, Paramjeet shares insights on the gaming industry in India, his views on the impact of emerging technology trends, and the importance of leveraging AI and machine learning to enhance user experiences.</p> <p>If you like the episode, share it with others and remember to leave us a 5-star rating.</p>
5 total episodes available
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Frequently asked questions
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- What is Flipcast?
- How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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