Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Flipping Over Rocks

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8 episodes

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Podcast Overview

Ask Tony Lyons to share a fond memory of growing up in Ireland, and he might tell you about the mudflats. About how, as a kid, he'd watch shorebirds turn over stones to get at the worms beneath – an image that stuck. Like those Turnstone birds (albeit less stocky), Tony's been flipping over rocks for more than 30 years. As a leader in brand communications, he's passionate about uncovering the mystery of creativity and solving some of its most common challenges. Now, Tony's bringing the same wonder that's propelled his career to guide conversations with scientists, educators, and psychologists alike. How are we hardwired to respond to creativity? How can we shape our creative work to resonate? For Tony, there's always a stone to be upturned. Welcome to Flipping over Rocks Podcast. It's time to get curious.

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Publishing Since

10/29/2021

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Recent Episodes

July 13, 2023

Why Playtime is Critical for Creative Thinking

If fear of failure is the enemy of creativity, then play is its BFF. In Episode 8, Tony joins corporate play facilitator and mindset architect Shinjini Sur to examine the power of play on our brain’s ability to think divergently. How does play create a safe space for you to crush your inner critic? How does it empower you to take risks? And what happens when you take 20 times the recommended dosage of lion’s mane? All this and more on Episode 8.

November 18, 2022

The global nuances of brand personality.

What’s a national brand molecule? What’s xenocentrism? And what can wine teach us about buyer perceptions? In Episode 7, Tony joins researcher and Carleton University professor Dr. José Rojas-Méndez to explore the nuanced relationship between place brand personality and consumer behaviour.

September 27, 2022

A poetic perspective

In Episode 6, Tony invites award-winning poet, performer, and arts educator Jamaal Jackson Rogers, aka JustJamaal, into the studio to share his thoughts on art, life, and the human experience. Listen as Jamaal and Tony explore the power of words, the importance of self-mastery, the commercialization of creativity, and more.

8 total episodes available

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Frequently asked questions

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What is Flipping Over Rocks?: Ask Tony Lyons to share a fond memory of growing up in Ireland, and he might tell you about the mudflats. About how, as a kid, he'd watch shorebirds turn over stones to get at the worms beneath – an image that stuck.

Like those Turnstone birds (albeit less stocky), Tony's been flipping over rocks for more than 30 years. As a leader in brand communications, he's passionate about uncovering the mystery of creativity and solving some of its most common challenges.

Now, Tony's bringing the same wonder that's propelled his career to guide conversations with scientists, educators, and psychologists alike. How are we hardwired to respond to creativity? How can we shape our creative work to resonate?

For Tony, there's always a stone to be upturned.

Welcome to Flipping over Rocks Podcast. It's time to get curious.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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