Flooring 101

About Flooring 101

Have a flooring store or thinking about getting into the flooring business? Learn from the very best in the industry on how to start, run, and scale a profitable flooring store with proven systems for sales, operations, and marketing! This is real talk from successful leaders and industry insiders.

Publisher

Jason Jabara

Category

business

Language

en

Explicit

No

First episode

28 Mar 2026

Latest episode

15 Sept 2026

Latest episodes

25 episodes in the feed.

1. 

   15 Sept 2026

   Episode 25: Retail Sales Mastery; An Overview

   Most flooring stores don’t have a sales problem - they have a system problem. Jason Jabara breaks down the showroom selling system that turns inconsistent closes into a predictable process you can coach, measure, and scale. If your results depend on which RSA greets the customer, this episode shows you how to fix it. Jason revisits the core ideas from the last eight episodes and connects them into one framework for retail sales mastery, from the modern flooring buyer to the final close.You’ll discover: Why today’s flooring customer is already informed, but still overwhelmed How to design a showroom that reduces confusion and helps customers decide faster The five-step retail sales process: greet, qualify, educate, quote, close How to qualify budget, timeline, and decision-makers without sounding pushy Why good, better, best selling often lifts both margin and average ticket How to present estimates in a way that builds momentum instead of losing it What to say when price objections show up and why discounting is not the first move How to increase ticket size by selling complete solutions, not just square footage Jason also explains why measurement matters as much as technique. Close rate, average ticket, sales by RSA, and margin tell you exactly where the system is breaking down and what to coach next. This episode is essential listening for flooring retailers, showroom managers, and RSAs who want more than a good month now and then. If you want a business that produces stronger sales results consistently and predictably, this is the blueprint.

2. 

   8 Sept 2026

   Episode 24: Tracking Sales Metrics that Drive Growth

   Summary In this episode, Jason Jabara shares comprehensive strategies for mastering retail flooring sales, including tracking key sales metrics, setting benchmarks, and coaching staff to improve performance. Learn how to turn your sales team into reliable revenue generators and build a profitable flooring business. Keywords flooring sales, retail business, sales metrics, customer conversion, sales training, profit growth, flooring industry, sales process, business management Key topics Importance of tracking sales metrics Key sales metrics: close rate, average ticket, sales per rep Setting benchmarks and targets for staff Using data to coach and improve sales performance The five-step retail flooring sales process Handling price objections effectively Increasing average ticket size through add-ons and upselling Weekly and monthly sales review practices Leveraging CRM systems for sales tracking Building a high-performing sales team "If you can't measure it, you can't improve it" "Track your close rate, average ticket, and sales per rep" "Consistency and coaching based on data drive success"

3. 

   30 Aug 2026

   Episode 23: Increasing The Average Ticket Value of Your Sales

   Most flooring stores lose money by chasing more leads instead of increasing the value of the jobs they already have. Jason Jabara breaks down the fastest path to higher profitability: selling bigger tickets without sacrificing trust, service, or margin. With more than 25 years in the flooring business and leadership experience on the Shaw Dealer Council and the World Floor Covering Association board, Jason shows retail flooring dealers how to turn ordinary quotes into higher-value sales that close more often and profit more. You’ll discover: Why average ticket value is often the easiest lever for growth when lead volume stalls How to train RSAs to sell like professionals, not ticket writers The add-ons customers actually accept, including underlayment, transitions, trim, cleaners, financing, furniture moving, and accidental protection How cross-selling can expand a project without drifting outside your core business Why good, better, best installation packages can lift both perceived value and margin When bundle pricing helps, and when it can hurt clarity and trust Jason also explains how line-item transparency, value-based estimates, and margin-first thinking can help your team close more jobs at healthier profit levels. If your store is stuck in price battles, inconsistent closing, or low-ticket sales, this episode gives you a practical framework for building larger, better, more profitable projects. Essential listening for retail flooring owners, sales managers, and RSAs who want to increase revenue without simply spending more on advertising. If you want a more predictable sales process and bigger jobs that still feel right to the customer, this episode is for you.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Contact Flooring 101

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.