Welcome to Florist Secrets, the podcast for florists who are fed up with losing business to big names like 1-800-Flowers, FTD, Teleflora, and the growing wave of order gatherers.
If you're ready to grow your shop, increase your profits, and outshine the big players, this show gives you the tools and strategies to take back control and thrive in today's competitive market.
We share actionable strategies, proven sales techniques, and insider tips to help you sell more arrangements, scale your shop, and create loyal clients.
In this episode, I share the simple framework I now use to find where growth is actually getting stuck inside a business.
I call it ACORN.
And once you see your flower shop through this lens, you may realize your biggest opportunity has nothing to do with getting more traffic.
Send me an email at ak@floristsecrets.com with the subject line ACORN.
Send me your flower shop name and website, and I'll take a look at your business through the ACORN framework.
I'll look at how you're attracting customers, converting them, onboarding them, bringing them back, and turning them into a network that brings you more customers.
Then I'll record a personal video and show you the biggest bottleneck I see in your shop and where I'd focus first.
No giant list of 47 things you need to fix.
Just: here's where I think you're getting stuck, and here's where I'd start.
Again, email ak@floristsecrets.com with ACORN in the subject line, and send me your shop name and website.
18 Sept 2026
You're Not In The Flower Business
In this one I make the case that florists are not competing on price, speed, or arrangement quality. You get handed the biggest moments in people's lives and asked to show up for them, and almost nobody in your town is being recognized for anything. That's the real business you're in.
Try RoseCore free for two weeks at RoseCore.AI (https://rosecore.ai/).
RoseCore (https://rosecore.ai/) is connected AI built for florists. Type in a bride's wedding details and requests, and RoseCore can create the proposal in seconds. You can also create and save arrangement recipes and use the profitability tab to see whether each recipe is actually making money.
16 Sept 2026
Google Has a File on Your Flower Shop. What's In It?
Want a free custom visibility audit?
Send the subject line "Google" to AK@floristsecrets.com and I'll send you a full video breakdown of your Google Business Profile and website.
I'll show you what stands out, what may be hurting your visibility, and what I would fix first.
Try RoseCore free for two weeks at RoseCore.AI (https://rosecore.ai/).
RoseCore (https://rosecore.ai/) is connected AI built for florists. Type in a bride's wedding details and requests, and RoseCore can create the proposal in seconds. You can also create and save arrangement recipes and use the profitability tab to see whether each recipe is actually making money.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 30 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
60
Social presence
0
YouTube
0
Engagement
0
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Questions about Florist Secrets
Who hosts Florist Secrets?
[Host Name] host the show. Published by Ali Kanaan.
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The show publishes daily, based on its RSS feed.
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