Flow and Freedom Show

About Flow and Freedom Show

The Flow & Freedom Show, hosted by Avril Anderson, is for women at a leap point, ready to move, but looping. Thoughts feel tangled, external noise is loud, and taking action feels uncertain. These episodes are part reflection, part invitation, and part reminder. You’ll hear real stories, gently disruptive questions, and tangible strategies to untangle your thinking, separate what’s truly yours from the noise, and step forward with clarity, conviction and confidence.

Publisher

Avril Anderson

Category

education

Language

en

Explicit

Yes

First episode

18 Jun 2024

Latest episode

12 Jun 2025

Latest episodes

10 episodes in the feed.

1. 

   12 Jun 2025

   Success Built on Survival, Who’s Really Running Your Life?

   Avril McPhee explores how high-achieving women often mistake survival mode for genuine success, revealing the hidden costs of patterns like overachieving and offering a reflection exercise to foster self-awareness.

2. 

   10 Mar 2025

   You Don’t Fear More Financial Success, You Fear What You Believe It Will Cost You

   I have yet to meet a highly ambitious woman who does not want to feel confident in her financial decisions and create success that feels stable, not just another high cash month followed by an inevitable crash. She has done the work, raised her prices, hit bigger months, and tackled what she believed were money blocks. So why, every time she gets close to financial stability, does she start pulling back? The Protector’s Dilemma: You Want More, But You Fear What Comes With It If making more money was as simple as charging more, selling more, or working harder, you would already have everything you want. The problem is not your strategy, it is what is happening beneath the surface. The subconscious beliefs you hold about what having more actually means, this is your Protector Archetype at play. For the Protector Archetype*, the drive for financial growth clashes with a deeper need to keep things safe, secure, and manageable. The Protector in you wants success, but only if it does not bring more risk, scrutiny, or expectation. You may not realise it, but deep down, you associate making more money with greater responsibility, more to lose, and more people watching, waiting for you to slip up. And so, without meaning to, you put on the brakes. Your Protector is wired to keep you safe, not just physically, but emotionally, mentally, and financially. More does not always feel safe. More success means more responsibility. More money feels like more pressure to sustain it. More visibility carries the fear of losing the people you love. So, without realising it, you slow down. Not because you do not want more, but because more still feels like it will cost you something. This is not sabotage, it is survival. How the Protector Holds You Back Without You Even Realising It You hit your biggest income month and suddenly feel pressure to prove it was not just luck. Instead of receiving, you start overworking, overcommitting, and making things more complicated than they need to be. You decide to raise your prices but hesitate just before making the change. You start overthinking, will clients still pay? Will they expect more from you? Will you be judged for charging higher rates? You finally reach a level of financial security and suddenly feel exhausted, distracted, or like you are losing momentum. Instead of expanding, you pull back to what feels familiar. Because familiar, even if frustrating, feels safer than the unknown. For you, this might look like: * Celebrating your highest revenue month but instead of feeling secure, you feel on edge, obsessively checking your numbers, convinced it was a fluke. * Receiving a major opportunity, like a speaking gig or an exclusive mastermind, but hesitating, telling yourself you are too busy or not quite ready. You hesitate until the opportunity passes. * Having more money in your account than ever before, yet feeling pressure to reinvest immediately, sign up for another programme, or justify holding onto it. * Planning to take time off, finally enjoy the freedom you worked for, but suddenly filling your calendar with new projects, convincing yourself you cannot afford to slow down. * Picking apart your success, telling yourself it was just luck, timing, or external factors, downplaying your achievements to avoid setting an expectation that you will maintain them. You are not telling yourself "I do not want success", but your nervous system is saying "more means harder, riskier, and overwhelming". Why More Money Feels Like More Risk to the Protector Your Protector does not just fear failure, it fears what success might take from you. More Money = More Pressure You do not just want to make more, you want to hold onto it without feeling like you have to constantly earn the right to keep it. If your nervous system still equates financial success with needing to do more, be more, or prove more, you will instinctively create more work the moment money flows in. More Money = More to Lose You have learned to associate financial stability with control. Expansion feels risky because it means stepping into the unknown. If you earn more, does that mean you have further to fall? Will you make the wrong investments? Will you jeopardise what you already have? More Money = More Expectations More visibility. More clients. More people watching. If success has ever felt heavy, it is probably because your Protector still associates financial growth with more obligations, more people needing you, and less personal space. So instead of expanding, you shrink to avoid feeling overwhelmed. This Is Not a Mindset Problem, It Is a Safety Problem Most money advice focuses on shifting beliefs. But this is not just about what you believe, it is about what your nervous system perceives as safe. If more money still feels like it will cost you time, energy, freedom, or peace, no amount of mindset work will override that resistance. Your nervous system is wired to prioritise familiarity over expansion (Porges, 2011). If your subconscious still believes success will demand more than it gives, you will unconsciously resist it, no matter how much strategy or effort you put in. How to Expand Financial Success Without Feeling Like You Are Losing Control The key is not just making more, it is rewiring the part of you that still believes more means harder. Normalise Having More Your nervous system needs proof that money does not have to come with stress. Start celebrating financial wins without immediately planning how to sustain them. Let yourself sit in the feeling of stability before jumping to "what's next". Detach Money from Overworking Your Protector feels safest when things are under control. But control does not have to mean working harder. Notice where you are making things more complicated just to feel like you have earned your success. Experiment with doing less while still allowing more to come in. Rewire the Belief That More = Risk Ask yourself, what do I subconsciously believe money will take from me? More time? More energy? More personal freedom? Then challenge those assumptions, because they are keeping you stuck. Expansion Does Not Have to Mean Overwhelm Right now, part of you still believes: * More money means more pressure. * More success means more stress. * More clients mean more responsibility. But what if none of that were true? What if making more could actually feel lighter, easier, and more sustainable? The next level is not just about earning more. It is about expanding your ability to hold it, sustain it, and actually enjoy it, without fear, resistance, or burnout. Journaling Prompts to Shift Your Financial Capacity * What do I believe success will demand from me? More time? More energy? More expectations? * Have I ever felt like I had to work harder to justify my income? Where did that belief come from? * What is the number I say I want to make, and what emotions come up when I imagine actually having it? * If I had to make double my current income without working harder, what would I need to change? * What feels unsafe about financial expansion? What am I afraid will happen if I allow myself to have more? The Shift Starts Here Your Protector is not the enemy, it is doing what it was designed to do, keep you safe. But safety and success do not have to be at odds. You do not have to keep choosing between ambition and ease, success and stability, or financial growth and personal freedom. The question is not "how do I push past this?" It is "how do I make more feel safe to have?" That is where your next level begins. *The Protector Archetype is one of the six Prosperity Persecutor Archetypes I developed that reveal the subconscious patterns keeping high-achieving women from holding, sustaining, and expanding their success. The Protector specifically fears that more success will come at a cost - more responsibility, more pressure, more to lose. Instead of allowing themselves to expand with ease, they create invisible ceilings to keep things "manageable," even when they say they want more. Keep going, Keep Growing, Avril P.s: If you're done playing tug-of-war with success and ready to step into a new way of operating, today is your last chance to join Traction at the early bird rate, the transformational 6-week group experience designed to help ambitious women rewire the subconscious patterns keeping them stuck (https://www.avrilanderson.com/traction), (https://www.avrilanderson.com/traction) break free from second-guessing and self-sabotage, and step into confident, aligned action. Traction isn’t about forcing more discipline or pushing through resistance. It’s about rewiring the real reasons you’ve been hesitating, so aligned action feels natural and traction becomes inevitable. Through deep subconscious work, identity expansion, and nervous system recalibration, you’ll shift from overthinking to decisive traction, from doubt to unshakable trust in yourself. The early bird rate expires today. If you’re ready to step into this work and finally experience the kind of success that doesn’t feel like a battle, now is the time. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit innerwealthandwisdom.substack.com (https://innerwealthandwisdom.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

3. 

   12 Feb 2025

   Why do we make things harder than they need to be?

   Have you ever wondered why we, as ambitious, high-achieving women, often make things way harder for ourselves than they need to be? We push, we strive, we hustle, and we believe that if we’re not working hard enough or sacrificing enough, we don’t deserve the success we desire. Let's dive into it! The Challenge:I have created the free 3-Day Conscious Creator Challenge (running 18-20 February 2025) to help you expand your capacity to receive success, abundance, and joy without the hustle. If you’re the woman who’s been juggling work, relationships, and family, yet still feels like you’re living the same year twice, repeating the same old patterns without the alignment you desire, then this challenge is for you.Join us here: https://www.avrilanderson.com/conscious-creator-challenge (https://www.avrilanderson.com/conscious-creator-challenge) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit innerwealthandwisdom.substack.com (https://innerwealthandwisdom.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

4. 

   24 Jan 2025

   Embracing Inner Wealth and Wisdom in 2025

   The Great Shift: Embracing Inner Wealth and Wisdom in 2025 This week's Wisdom Drop explores the monumental shift expected in 2025, focusing on transitioning from external validation and material success to fostering inner wealth and wisdom. 00:00 Introduction to Inner Wealth and Wisdom 00:45 The Shift from External to Internal Wealth 02:41 Collective and Individual Shifts in 2025 03:36 Re-evaluating Success and Inner Alignment 06:26 Energetic Themes for 2025 07:25 Overcoming Resistance and Building Self-Trust 14:13 Sustainable Success and Inner Abundance 22:02 Conclusion Follow Avril on Instagram here (http://www.instagram.com/avrilanderson_) Subscribe to her Substack here (https://innerwealthandwisdom.substack.com/) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit innerwealthandwisdom.substack.com (https://innerwealthandwisdom.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

5. 

   16 Jan 2025

   Surface vs Soul Desires

   We’ve all been there at some point, chasing the next milestone, be it a promotion, car, the business with a big team to support you. And don’t get me wrong, there’s nothing wrong with wanting those things. But here’s the question: are they really yours to want? So often, these desires come pre-packaged by society, family or even the environments we grew up in. They’re gifts, yes, but not necessarily gifts you picked out for yourself. Instead, they’re wrapped up in layers of comparison and “shoulds.” You know what I mean: I should want that because it’s what success looks like or I should follow this path because I’ve already invested so much time into it. Sound familiar? Surface desires, the ones driven by comparison or external validation, don’t fill the gap you’re hoping they will. You might hit that milestone, celebrate for a moment, and then...nothing. You’re back in the cycle, chasing the next shiny thing. Soul desires, though? Oh, they’re different. Soul desires aren’t loud. They don’t come from looking at what someone else has. They come from within, aligned with who you are and what lights you up. They’re the things that feel peaceful, energising and fulfilling because they’re rooted in your truth. How do you know the difference? Simple: surface desires make you feel like you’re running after the bus. Soul desires make you feel like you’re driving it. So, I want you to sit with this: What do you truly, deeply want? Not just what you’ve been told you should want—what feels true to you? Because once you get clear on that, everything changes. You stop chasing, you start creating, and you step into alignment with who you really are. This is your permission slip to let go of the “shoulds” and rewrite your story, your way. Journal Prompts * Where in my life do I feel like I’m chasing something, but it still feels out of reach? * What’s one desire I’ve been holding onto that might not actually be mine? * If there were no rules, no expectations and no pressure, what would I truly want? * How do I feel when I think about my current goals? Energised or drained? * What’s one belief or “should” I’m ready to let go of to make room for my soul desires? Your desires—your real ones—are your compass. Trust them. Keep going, keep growing, Avril x This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit innerwealthandwisdom.substack.com (https://innerwealthandwisdom.substack.com?utm_medium=podcast&utm_campaign=CTA_1)

6. 

   15 Oct 2024

   Harnessing Neuroscience and Breathwork for Entrepreneurial Success with Gráinne O'Malley

   In this episode of the Flow and Freedom Show, Avril is joined by Gráinne O'Malley, a neuroscience-led business mentor for female entrepreneurs. We're delving into the integration of neuroscience into business strategy and the profound impact of breathwork on creating flow and freedom in business. Gráinne shares her journey from a high-stress corporate career and running a six-figure events business to becoming an advocate for nervous system regulation and sustainable success. We explore challenges like imposter syndrome, the importance of personalised productivity, and how tools like breathwork can support entrepreneurs in managing stress and building resilience. Connect With Avril Website (www.avrilanderson.com) Instagram (www.instagram.com/avrilanderson_) Book a Connection Call (https://calendar.app.google/2mLnxmAUBptjWpjr9) to explore working with Avril Connect with Gráinne Website (www.thelivingbusinessproject.com) Instagram (www.instagram.com/livingbusinessproject⁠) Free Resource: Anti-Algorithm Visibility Workshop (https://mailchi.mp/thelivingbusinessproject/antialgo) Time stamps 00:00 Welcome to the Flow and Freedom Show 00:30 Meet Grainne O'Malley: Neuroscience-Led Business Mentor 01:12 The Journey to Neuroscience and Business Strategy 05:22 The Impact of COVID-19 on Business and Personal Growth 07:49 Understanding Nervous System Regulation 21:26 The Power of Breathwork and Neuroscience 24:17 Reinforcing Old Beliefs 24:50 The Role of Safety in Change 25:44 Visualisation and Neural Pathways 26:26 Integrating Breathwork 26:47 Types of Breathwork Practices 28:04 Practical Applications of Breathwork 30:05 Dynamic Breathwork Techniques 35:24 Personalised Productivity 40:09 Connecting with Nature 41:34 Breathwork and Business Growth 41:55 Morning Routine for Success 44:49 Final Thoughts and Resources

7. 

   30 Jul 2024

   Harnessing Your Menstrual Cycle for Business Success with Scarlet (@cosmicwellbeingcoach)

   In this episode of the Flow and Freedom Show, Avril and Scarlet discuss the impactful relationship between the menstrual cycle and productivity for female entrepreneurs. They explore the benefits of understanding and working with your menstrual cycle phases, including menstrual, follicular, ovulation, and luteal phases, to enhance business performance without burnout. Scarlet shares practical insights and actionable steps for aligning business tasks with each phase of the cycle, along with advice on managing irregular cycles and giving oneself permission to rest. Learn how to blend big-picture planning with detailed-oriented tasks to create a more sustainable and productive business rhythm. Episode Hightlights 00:42 Introduction to Menstrual Cycle Coaching with Scarlett 02:32 Understanding the Impact of Menstrual Cycles on Productivity 05:34 Phases of the Menstrual Cycle: Menstruation 10:44 Phases of the Menstrual Cycle: Follicular 13:53 Phases of the Menstrual Cycle: Ovulation 18:02 Phases of the Menstrual Cycle: Luteal 24:15 The Misalignment of Traditional Productivity Methods 25:40 Embracing the Feminine in Business 27:51 The Importance of Rest and Self-Care 32:20 Balancing Home and Business Responsibilities 40:16 Tracking and Understanding Your Cycle 47:37 Addressing Inconsistent Cycles and Seeking Support 50:39 Connecting with the Cosmic Wellbeing Coach Links from this episode Connect with Scarlet on Instagram here (https://www.instagram.com/cosmicwellbeingcoach/) Download Scarlet's FREE Cycle tracker & Journal here (https://cosmicwellbeing.co.uk/the-soulful-cycle-tracker) I'd love to hear your thoughts and would be so grateful if you could take a moment to subscribe and review the podcast. Until the next episode - keep on growing. Avril x Let's connect Book an Exploration Call (https://conscious-cx.moxieapp.com/public/conscious-cx/connection-call-with-avril-anderson)Website (https://www.avrilanderson.com) LinkedIn (https://www.linkedin.com/in/avrilanderson/)Instagram (https://www.instagram.com/avrilanderson_/)

8. 

   16 Jul 2024

   Utilising your Human Design to grow your business more efficiently with Livy Iasonos

   In this episode of 'The Flow and Freedom Show,' I'm joined by Human Design Business Coach, Livy Iasonos to explore how understanding your unique human design can enhance productivity and sustainably growing your business. We delve into the various human design types and illustrates how knowing and applying your design can avoid burnout, inform how your designed to operate, and attract the right opportunities. A blend of practical insights on aligning business practices with your design. Livy also shares personal experiences and actionable tips on setting boundaries, effective marketing, and the importance of natural alignment in business growth. 00:00 Welcome to the Flow and Freedom Show 00:44 Introduction to Human Design with Livy 04:34 Understanding Human Design Types 06:11 Projectors and Energy Management 12:01 Building a Business Aligned with Your Design 22:16 The Importance of Strategy and Authority 26:43 Understanding Inner Tools and Societal Conditioning 27:34 Human Design in Family Dynamics 27:54 Applying Human Design in Business 35:33 Nourishing the Body and Finding the Right Environment 45:07 Defining Success and Setting Boundaries 49:51 Livvy's Offerings and Final Thoughts Connect with Livy on Instagram here (https://www.instagram.com/withlivy_/) Find out more about Livy's programme Aligned Offers here (https://withlivy.com/aligned-offers) I'd love to hear your thoughts and would be so grateful if you could take a moment to subscribe and review the podcast. Until the next episode - keep on growing. Avril x Let's connect Book an Exploration Call (https://conscious-cx.moxieapp.com/public/conscious-cx/connection-call-with-avril-anderson)Website (https://www.avrilanderson.com) LinkedIn (https://www.linkedin.com/in/avrilanderson/)Instagram (https://www.instagram.com/avrilanderson_/)

9. 

   4 Jul 2024

   What to do when you business feels like a hot mess behind the scenes!

   In this episode we are diving into the common issue many entrepreneurs face: a business that feels like a 'hot mess.' Despite outward success, entrepreneurs often struggle with inefficiencies that lead to stress and burnout. We cover offers three actionable steps to get started transforming the chaos into a streamlined operation: time tracking, identifying pain points and bottlenecks, and aligning your tasks with your business goals. By implementing these steps, you'll create a workspace that supports your well-being and business growth. 00:00 Introduction to the Flow and Freedom Show 00:46 When Your Business Feels Like a Hot Mess 02:28 Identifying and Addressing Business Overwhelm 06:56 The Importance of Time Tracking 13:58 Recognizing Pain Points in Your Workflows 20:04 Setting Clear Goals and Priorities 28:11 Creating a Roadmap for Streamlined Success 34:07 Conclusion and Next Steps I've created a great free resource for you - Identify Your High Impact Tasks to help you get started - you can download it here. (https://www.avrilanderson.com/identify-your-high-impact-tasks) Until the next episode - keep on growing. Avril x Let's connect Book an Exploration Call (https://hello.dubsado.com/public/appointment-scheduler/652e81453ce9bec5ad63fea0/schedule) Website (https://www.avrilanderson.com) LinkedIn (https://www.linkedin.com/in/avrilanderson/)Instagram (https://www.instagram.com/avrilanderson_/)

10. 

    18 Jun 2024

    The first 5 things I automated, delegated and prioritised to grow my business without burning out!

    In this episode, I dive deep into the transformative power of automation, delegation and prioritisation for scaling your business efficiently. Join me as we explore actionable strategies to reclaim your time and energy, allowing you to focus on what truly drives growth. On the show today I dive into the profound impact implementing a customer relationship management system and leveraging virtual assistants to streamline operations has on your time, energy and ability to scale your business.  plus I talk about the one non automation or delegation related activity that I do weekly that has had the biggest impact when my business hit the 'messy middle' phase. Tune in to gain invaluable tips and strategies that will propel your business forward without sacrificing your well-being. It's time to streamline, delegate, and thrive! To help you get started, we're giving your our step by step guide we use with our clients to identify opportunities to streamline and grow: "Identify Your High Impact Tasks". This resource will help you tame your to-do list and identify revenue-generating, growth-focused tasks so you can invest your time and energy in the right places for maximum return. Whether you're a freelancer, consultant, coach, or creative entrepreneur, this workbook is tailored to help you thrive! Download Your Free Workbook Here: https://www.avrilanderson.com/identify-your-high-impact-tasks (https://www.avrilanderson.com/identify-your-high-impact-tasks) Until the next episode - keep on growing. Avril x Let's connect Book an Exploration Call (https://hello.dubsado.com/public/appointment-scheduler/652e81453ce9bec5ad63fea0/schedule) Website (https://www.avrilanderson.com) LinkedIn (https://www.linkedin.com/in/avrilanderson/)Instagram (https://www.instagram.com/avrilanderson_/)

Podcast Authority Score: 9 / 100

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