Welcome to Flower Farming in NZ—the podcast where we dig into the art of growing and selling beautiful blooms here in Aotearoa. I’m your host Jo Robinson, a grower, flower lover, and passionate supporter of local, seasonal flowers. Whether you're just starting out , or you’re already knee-deep in growing and selling flowers, this podcast is for you. Each episode, we’ll explore different aspects of growing flowers in New Zealand—from practical how-to guides and seasonal tips, to interviews with local growers, florists, and flower lovers across the country. Do join us on our flowery journey.
Flower Farming in New Zealand
Claim This Podcastby Jo Robinson
27 episodes
Updated Daily
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20
Podcast Authority
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Quality40
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Podcast Overview
Welcome to Flower Farming in NZ—the podcast where we dig into the art of growing and selling beautiful blooms here in Aotearoa. I’m your host Jo Robinson, a grower, flower lover, and passionate supporter of local, seasonal flowers. Whether you're just starting out , or you’re already knee-deep in growing and selling flowers, this podcast is for you. Each episode, we’ll explore different aspects of growing flowers in New Zealand—from practical how-to guides and seasonal tips, to interviews with local growers, florists, and flower lovers across the country. Do join us on our flowery journey.
Language
🇺🇲
Publishing Since
7/1/2025
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Recent Episodes
August 4, 2026
Healthy Soil, Better Flowers | Soil Biology with Nicky from Crop S3 E10
<p>Healthy flowers begin with healthy soil—but what does that really mean?</p><p>In this episode of Flower Farming in New Zealand, I sit down with Nicky from Crop to explore the fascinating world beneath our feet. We discuss how soil biology influences plant health, why understanding your soil test is so important, and how microbes, fungi, pH and organic matter all work together to produce stronger, healthier flowers.</p><p>Nicky also shares practical ways flower farmers can improve soil naturally, including the role of biochar, avoiding common phosphorus mistakes, and building resilient soils that support productive crops year after year.</p><p>Whether you're growing flowers commercially or simply want healthier plants in your garden, this episode will change the way you think about soil. It's all about healthy soil for flower farming.</p><p>Easy Ways to Support Our Work!</p><p>1)<strong> Subscribe</strong></p><p>Subscribe to Flower Farming in New Zealand for practical conversations with growers, florists and industry experts from across New Zealand.</p><p>2) <strong>Share</strong> </p><p>If this episode helped you, please share it with another grower. Every recommendation helps strengthen New Zealand's flower farming community.</p><p>3) <strong>Donate</strong></p><p>If you'd like to support the podcast, please consider making a donation. Your support helps us continue sharing practical knowledge and connecting New Zealand's flower industry. The easiest way to donate is to Buy us a Coffee (make a donation) following this link <a href="https://coff.ee/flowerfarmersinnz" target="_blank" rel="ugc noopener noreferrer">https://coff.ee/flowerfarmersinnz</a></p><p>4) <strong>Comments and Likes</strong></p><p>Comments and Likes really help the algorithm find us so that other flower farmers and growers can enjoy our content.</p><p><br></p><p>Resources discussed in this episode:<a href="https://www.cropraglan.co.nz/workshops" target="_blank" rel="ugc noopener noreferrer">Crop: Understanding Your Soil Test Workshop</a> </p><p><a href="https://soilfoodweb.com/" target="_blank" rel="ugc noopener noreferrer">Dr Elaine Inghams Soil Food Web School </a></p><p><a href="https://open.spotify.com/episode/577GeiM3kJnxW8HK8myEZs?si=1d7ImpmPSRKM-DXDQuATgw" target="_blank" rel="ugc noopener noreferrer">Episode with Matt from Carbon Options on Biochar</a></p><p><a href="https://www.youtube.com/watch?v=oUxXw8g-0fM" target="_blank" rel="ugc noopener noreferrer">Podcast episode of Six Inches of Soil</a></p><p><a href="https://www.pbs.org/video/six-inches-of-soil-gomvfv/" target="_blank" rel="ugc noopener noreferrer">Six Inches of Soil Documentary</a></p><p><a href="https://www.paperplus.co.nz/shop/books/for-the-love-of-soil" target="_blank" rel="ugc noopener noreferrer">For the Love of Soil Book</a></p><p><br></p><p><br></p><p><a href="Follow them on Instagram @freshcutflowerwholesalers" target="_blank" rel="ugc noopener noreferrer">Connect with our Sponsors - Fresh </a>Cut <a href="Follow them on Instagram @freshcutflowerwholesalers" target="_blank" rel="ugc noopener noreferrer">Flower Wholesalers</a></p><p> </p><p>#healthy soil #soil biology #flower farming NZ #soil health #flower farmer podcast</p><p>#soil testing #biochar #mycorrhizal fungi #regenerative flower farming #healthy flowers#sustainable flower farming</p><p><br></p><p><br></p><p><br></p>
July 23, 2026
Finding Joy Through Nature, Community and Flowers S3 E9
<p>How Rachel Inger Built a Thriving Small Flower Farm</p><p>Join us as we explore Rachel Inger’s journey in flower farming, highlighting her adaptable approach to growing flowers in Hamilton's climate, and the importance of community and planning in flower farming success.</p><p><br></p><p>Listen to Rachel’s perspective on the joy of flower farming—building relationships, being outdoors, and creating a lifestyle that balances work and family.</p><p>• Connect with our Sponsors - Fresh Cut Flower Wholesalers</p><p>• Follow them on Instagram <a href="@freshcutflowerwholesalers" target="_blank" rel="noopener noreferer">@freshcutflowerwholesalers</a></p><p>• Support Our Work!</p><p>• Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:</p><p>• · Advertising in an episode</p><p>• · Sponsoring an episode or a season or you can </p><p>• · Buy us a Coffee (make a donation) following this link <a href="https://coff.ee/flowerfarmersinnz" target="_blank" rel="noopener noreferer">https://coff.ee/flowerfarmersinnz</a></p><p>Key Takeaways</p><p>• - Understand your unique growing conditions and adapt techniques accordingly.</p><p>• - Soil management is essential; consider your soil type and how it affects your crops.</p><p>• - Leverage local markets and social media to sell your flowers effectively.</p><p>• - Customize your approach based on experiences rather than just external advice.</p><p>Rachel Inger’s insights into flower farming provide valuable lessons for anyone interested in the floral industry. By understanding your environment, managing your soil, and effectively reaching your market, you can thrive in this beautiful yet challenging field.</p><p><br></p><p>• Key words:</p><p>• #flowerfarminginNZ</p><p>• #nzflowergrowers</p><p>• #nzflorists</p><p>• #sustainablefloristry</p><p>• #sustainableflowerfarming</p><p>Timestamps:</p><p>Timestamps:</p><p>00:00 - Introduction to Rachel and her flower farm</p><p>02:09 - Rachel’s farm size, layout, and soil conditions</p><p>02:22 - Why Rachel chooses mound beds over formal raised beds</p><p>03:30 - Pathways and weed management strategies</p><p>04:10 - Soil health, amendments, and the importance of soil testing</p><p>05:37 - Growing conditions in Hamilton versus Central Otago</p><p>06:40 - Planting schedule for tulips and hardy annuals</p><p>07:50 - Wind and frost protection methods</p><p>09:37 - Strategies for selling wholesale plus to florists and retail customers</p><p>10:46 - Seasonal crop choices for summer (zinnias, cosmos, amaranth)</p><p>12:03 - The popularity of certain flower colours and varieties</p><p>13:08 - Growing and selling tulips, including subscription models</p><p>14:37 - Post-harvest handling and frost protection for tulips</p><p>15:45 - How Rachel manages delivery logistics for wholesale flowers</p><p>16:54 - The impact of local grower groups and collaboration</p><p>21:53 - Use of greenery in bouquets and future crop plans</p><p>22:43 - Selling seed kits as gift products and diversification</p><p>23:43 - Insights into wholesale selling process and building relationships</p><p>29:19 - Working out crop costs and recording yields for profitability</p><p>32:24 - Group efforts for logistics and collective shipping</p><p>33:21 - Building a supportive grower community in Hamilton</p><p>36:48 - Transitioning into seed sales and diversifying income streams</p><p>39:13 - Favourite tools, including battery-powered sprayers</p><p>42:58 - Advice for new flower growers: research, focus, and enjoyment</p><p>45:14 - Reflecting on what gives Rachel joy in flower farming: connection with nature and people</p><p>Resources & Links:</p><p>• <a href=" @freshcutflowerwholesalers" target="_blank" rel="noopener noreferer"> @freshcutflowerwholesalers</a> Local flower wholesaler</p><p>• Floret's Cut Flower Garden Book <a href="https://gardenonthehill.co.nz/products/cut-flower-garden" target="_blank" rel="noopener noreferer">https://gardenonthehill.co.nz/products/cut-flower-garden</a></p><p>• <a href="https://www.ryobitools.com/search?q=battery%20sprayers" target="_blank" rel="noopener noreferer">https://www.ryobitools.com/search?q=battery%20sprayers</a> Ryobi Battery-Powered Sprayer</p><p>• <a href="https://www.harvestbloomflowers.co.nz/seedkits " target="_blank" rel="noopener noreferer">https://www.harvestbloomflowers.co.nz/seedkits </a>Seed Kits & Gift Pack Ideas</p><p>Connect with Rachel Inger:</p><p>• <a href="https://www.instagram.com/harvestbloomflowers/ " target="_blank" rel="noopener noreferer">https://www.instagram.com/harvestbloomflowers/ </a></p><p>This episode underscores how adaptable, community-oriented, and strategic flower farming can be—no matter your climate.</p><p>Music licensed through Soundstripe.</p><p>Code: TK8ZPB5HGGMOS9MD, B4YGMZVPSREJYW0K</p><p>Spotify Show Notes:</p><p><br></p><p><br></p>
July 7, 2026
The Business of Flower Farming: Building a Profitable Flower Farm S3E8
<p>In this episode of Flower Farming In NZ, Jo Robinson sits down with Julie Treanor, business coach, flower farmer and co-founder of the Floral Business Activator. We move past the "build it and they will come" trap to explore the marketing strategies that actually move the stems you are already growing.</p><p><br></p><p>Whether you’re a professional grower or scaling your commercial production, this conversation dives deep into the psychology of sales, value-based pricing, and how to stop being treated like a supermarket commodity.</p><p><br></p><p>In this episode, we discuss:</p><p><br></p><p><strong>Selling Transformation, Not Just Stems:</strong> Why marketing the "joy" and emotional impact of your flowers is more effective than listing varieties.</p><p><br></p><p><strong>The Commodity Trap:</strong> How to position your farm so you aren't competing with supermarket prices.</p><p><br></p><p><strong>Professional Pricing:</strong> The psychology of under pricing and how to value your expertise.</p><p><br></p><p><strong>Handling "Budget" Requests:</strong> Strategic ways to respond to price-sensitive customers without devaluing your work.</p><p><br></p><p><strong>Reliable Marketing Channels:</strong> Why your email list and website are more critical than social media algorithms for consistent sales.</p><p><br></p><p><strong>Want to sign up to the Floral Business Activator? Using this link helps support our work </strong> <a href="https://learn.floralbusinessactivator.com/a/qkiib " target="_blank" rel="ugc noopener noreferrer">https://learn.floralbusinessactivator.com/a/qkiib </a></p><p><br></p><p>Detailed Chapters: 0:00 - Introduction & Season Sponsor 1:15 - Meet Julie Trainer: From Business Coach to Flower Farmer 5:50 - The Marketing Mistake: "Build it and they will come" 13:05 - The Profit Reality: Revenue vs. Paying Yourself 21:10 - The Psychology of Under</p><p>pricing & Valuing Your Work 23:45 - Marketing 101: Features vs. Transformation 25:30 - Understanding the "Why": Why Customers Actually Buy Flowers 28:50 - Market Perception: Being Known for Quality vs. "Cheap" 29:45 - How to Handle "Budget" Wedding Inquiries 31:25 - Finding Your "Why" as a Business Anchor 35:50 - Why Your Email List Beats Social Media for Sales 41:05 - Rapid Fire: Profitable Crops and Marketing Myths 47:30 - The Hard Truth: To have a business, you must do business 49:50 - Closing Thoughts</p><p><br></p><p>Support Our Work!</p><p>Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:</p><p>· Advertising in an episode</p><p>· Sponsoring an episode or a season or you can </p><p>· Buy us a Coffee (make a donation) following this link <a href="https://buymeacoffee.com/flowerfarmersinnz " target="_blank" rel="ugc noopener noreferrer">https://buymeacoffee.com/flowerfarmersinnz </a></p><p><br></p><p>Links Mentioned:</p><p><br></p><p>Floral Business Activator (FBA): <a href="https://learn.floralbusinessactivator.com/floralbusinessactivator" target="_blank" rel="ugc noopener noreferrer">https://learn.floralbusinessactivator.com/floralbusinessactivator</a></p><p><br></p><p>Fresh Cut Flower Wholesalers (Season Sponsor): <a href="https://www.instagram.com/freshcutflowerwholesalers/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/freshcutflowerwholesalers/</a></p><p><br></p><p>Keywords: flower marketing strategy, NZ floral industry, selling cut flowers, professional flower farming, flower farm business tips, New Zealand flower growers, marketing for farmers, floral business growth, value-based pricing flowers.</p><p><br></p><p>Get ready to reshape your flower farming journey—because success blooms when you understand your worth, community, and the business side of beauty!</p><p><br></p><p>Music licensed through Soundstripe.</p><p>Code: BFB8DMCRT3WBKV9J, ZVM1DSQXCPDO2SKL, 8CM6ZNHDF2TAEEA7, Y3VJQ8MJ3LEBL3BB</p><p><br></p>
27 total episodes available
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