Why flowers? Why do they exist, how do we live around them, thanks to them, or with them? In the fields, in florists' stores or in the intimacy of our homes, flowers bridge the gap between our urban world and nature, and give rise to poetry and respect for all living things.
In the Kenzo Parfums "Flowers" podcast, we meet the actors and actresses of the flower world. Each in their own field, they work to build an imaginary flower that is as realistic as it is poetic, and to inspire the respect that flowers deserve. We discover their work, in France and abroad, with Masami-Charlotte Lavault, a committed flower grower, Flower by Kenzo ambassador since 2022 and founder of 'Plein air', a flower farm in the heart of Paris.
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🌸 We all have a singular relationship with flowers. Each country magnifies this relationship in its own way. In Japan, ikebana is an ancestral floral art which approaches the living in all its grandeur by praising its irregularities. More than a visual concept, it is a philosophy of life in its own right. To tell us about it, Masami Charlotte went to meet Akiko Usami, a Japanese florist based in Paris and trained in ikebana by one of the most illustrious schools in the country.
🌺 "Flowers" is a KENZO Parfums podcast produced by Louie Creative, the content creation agency of Louie Media. Nolyne Cerda and Masami Charlotte Lavault hosted this episode. Eloïse Normand supervised the production. Karen Lohier directed and mixed it with music by Marine Quéméré.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
29 May 2023
School of flowers
🌸 Floral art is an art in its own right. It comes with a rich history and ancestral techniques that are learned and passed on to preserve the living. If in recent years, the yield has prevailed over the living, putting aside the ancient knowledge, slower, to cultivate and care for flowers, a willingness to transmit differently and better has emerged in parallel. This is the case of the florist and artist Wagner Krausch whom we met. Based in London, Wagner co-founded the London Flower School, which he has since handed over the reins to, while continuing to teach this necessary art, at his own pace.
In parallel, Masami Charlotte Lavault takes the opportunity to tell us about his farm school project, while advising us on how to cut a beautiful rose bush.
🌺 "Flowers" is a KENZO Parfums podcast produced by Louie Creative, the content creation agency of Louie Media. Nolyne Cerda and Masami Charlotte Lavault hosted this episode. Eloïse Normand supervised the production. Charles De Cillia directed and mixed it with music by Marine Quéméré.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
15 May 2023
Responsible flowers
🌸 Consuming local is nowadays necessary if we want to preserve our environment. But when it comes to flowers, what about them? Désirée, a flower store nestled in the heart of the 11th arrondissement of Paris founded by Audrey Venant and Mathilde Bignon, is the very example of a reflection around the flower, concerned about the world around them and their impact. Masami-Charlotte went to meet Mathilde, one of the co-founders. Between the world flower market, cultures and the different devices that exist for a more respectful floriculture, Désirée opens its doors to us in order to understand a little better this unknown business of the general public 🌸
🌺 "Flowers" is a KENZO Parfums podcast produced by Louie Creative, the content creation agency of Louie Media. Nolyne Cerda and Masami Charlotte Lavault hosted this episode. Eloïse Normand supervised the production. Charles De Cillia directed and mixed it with music by Marine Quéméré.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
2 May 2023
Flowers lesson
🌺 Discreet, flowers are nevertheless a great source of information about us, our history and our society. But how do we live with them? To answer this question, Masami Charlotte spoke with Cynthia Fan, a PhD researcher in plant genetics at the University of Edinburgh/Cape Town and a florist. She works at the Royal Botanical Garden in Edinburgh, and co-manages a micro flower farm, Ochre Botanical Studio. In parallel, we went to the Jardin des Plantes in Paris to observe its flora 🌸
"Flowers" is a KENZO Parfums podcast produced by Louie Creative, the content creation agency of Louie Media. Nolyne Cerda and Masami Charlotte Lavault hosted this episode. Eloïse Normand and Camille Bichler supervised the production. Charles De Cillia directed and mixed it with music by Marine Quéméré.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
17 Apr 2023
Genesis of Flowers
Where do flowers come from? What is their history? How do they live? In this second episode, Masami Charlotte exchanged remotely with Edwige Moyroud, researcher and scientist at the University of Cambridge, to help us to see more clearly. We also went to the herbarium of the Museum of Natural History where Thomas Haevermans showed us some plates of the plants Edwige talked about.
"Flowers" is a KENZO Parfums podcast produced by Louie Creative, the content creation agency of Louie Media. Nolyne Cerda and Masami Charlotte Lavault hosted this episode. Eloïse Normand supervised the production. Charles De Cillia directed and mixed it with music by Marine Quéméré.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
3 Apr 2023
Flowers of Paris
Today, young instigators have given themselves a mission: practicing and discovering a gentle and respectful culture of flowers. This slow flower movement has become the working philosophy of Masami Charlotte Lavault.
Masami Charlotte is a committed flower grower who founded "Plein Air", the first flower farm in Paris. Flower by Kenzo ambassador since 2022, she works daily for a more beautiful world, from her little corner of paradise in Télégraphe, in the heart of Paris.
For the first episode of this series, shot at the beginning of winter, a time when the living need to rest, we set off to discover a place hidden from view, her "Plein Air", to understand the link she has with everything that lives in her farm.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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