Welcome to Fluently Social, where we discuss the heart beat of social media for brands, musicians & creators. Dig in to industry insights, hot takes and the new way to speak the language of the internet with the team at AUSTERE, an award winning, visuals-first, viral social agency.
The Origin Story of Natasha Brito, The Creator of AUSTERE / Artist House / FNDR House
Hey everyone! It's me, Natasha! I wanted to use this episode as an opportunity to share my journey in marketing, branding and social media. I've spent my entire career obsessing over the internet and how to present brands/musicians/people online and this takes you back to where it all started and all the paths along the way.
I walk through my era as a myspace musician, my time creating and growing a magazine brand (Austere Magazine), my glow up at Pizza Hut, Sony Music and the ultimate end point creating Austere the agency, Artist House, FNDR House and the Iconic Artist Blueprint.
Enjoy!
30 May 2024
Social Media Launch Tips for New Musicians and Content Creators
Imagine hitting the reset button on your music career or brand presence—where would you begin in today's digital landscape? Join Natasha Brito as she outlines a foolproof launch strategy tailored for new musicians and creators eager to make their mark. This episode delves deep into the essential steps for building an audience from scratch on social media, from the initial launch to sustained growth strategies. Whether you're a musician crafting your first track or a creator shaping your brand, Natasha's insights provide a roadmap to navigate the complexities of platforms like Instagram, TikTok, and YouTube. Discover how to effectively promote your music and engage with fans in ways that resonate and build lasting connections. Don't miss this masterclass in making a powerful digital debut.
23 May 2024
How Brands Can Find Success and Grow on Social Media
Delve into the latest tools shaping how brands can leverage TikTok insights for broader social media success.
This episode uncovers the latest findings from TikTok's creator search and identifies the top three factors that are key to crafting successful content strategies across all major platforms.
From what data to focus on to mission driven content strategies, we break down how these elements can transform your approach, whether you're targeting Instagram, YouTube, Facebook, or beyond.
Tune in to gain expert insights and practical tips to elevate your presence and ensure your content not only participates but truly stands out in the crowded digital landscape.
16 May 2024
Anticipating TikTok Notes: Strategy & Ideation with Natasha Brito Before It Hits the US
Dive into the future of digital creativity with Natasha Brito as we decode TikTok Notes, the next big thing set to hit the US. Before it lands, get the insider scoop on how musicians, brands, and creators can use this feature to cut through the noise and make their mark.
This episode isn't just a playbook—it's a treasure map to untapped potential. Discover pioneering strategies to harness TikTok Notes for groundbreaking engagement and learn how to turn a simple note into a cultural wave. Whether you're crafting beats, building a brand, or making memorable content, tune in to transform your TikTok game and be the trendsetter, not just another follower.
9 May 2024
Scandoval to Success: How Reality TV Stars Spin Controversy into Gold
Discover How Reality Stars Are Building Empires on Fluently Social
Want to learn the secrets behind how your favorite reality TV personalities have leveraged their fame into lucrative business opportunities? Tune into our latest episode of Fluently Social as we break down case studies of stars from Vanderpump Rules, Southern Charm, and more who have successfully launched brands, restaurants, and other ventures.
Host Natasha Brito sits down with pop culture expert Emily Williams to analyze specific examples like how the Vanderpump Rules cast capitalized on a major scandal and how Bravo stars have partnered with huge brands. You'll also get tips for how regular people can tap into these strategies to grow their own businesses.
Listen now to get an insider's look at how understanding pop culture, social media, and authentic partnerships can help turn your passion into profits just like these reality stars have done. It's the perfect listen for anyone who loves both business and Bravo!
Bravo / Scandoval / Vanderbump / More
1 May 2024
Mastering Modern Community Management: Beyond Crisis Control to Co-Creation
Explore the evolution of community management in our latest episode of 'Fluently Social.' We delve into the transformation from traditional crisis management and lazy engagement tactics to proactive community engagement and participation, highlighting how top brands are shifting from merely managing to actively enhancing their public interactions.
Discover the new roles within organizations and the innovative strategies to engage ultra fans, from exclusive previews to co-creating products. Learn the importance of humor in community interactions and how targeted outbound engagement can find and delight your ideal customer. Join us as we break down effective community management tactics that connect and resonate in today's digital landscape.
24 Apr 2024
Jojo Siwa and Kylie Cosmetics: Brand Evolution and Social Media's Future
Welcome to our new podcast, Fluently Social, at AUSTERE all about speaking the language of the internet.
This episode unpacks Jojo Siwa's turbulent rebrand, drawing parallels with Miley Cyrus's career transformations, and critically examines Kylie Cosmetics' downturn. As Kylie Jenner diversifies into unrelated brands, we explore how her detachment from her teen persona impacts her original brand's relevance and market position. The episode concludes with a forward-looking discussion on the evolving role of influencers in branded content, predicting shifts away from traditional influencer endorsements towards new forms of engagement. Join us to uncover the next era of digital branding.
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