Flying the Fern podcast tells the stories of well-known New Zealand businesses delivering products and services that are made, grown or designed in New Zealand. Businesses that are carrying the official New Zealand FernMark, sharing their authenticity at home and abroad, and building New Zealand’s global reputation as a trusted origin of innovative, high-quality products and services.
We dig deep into how these New Zealand business pioneers turned their ideas into reality, with determination, creativity, and perseverance. No sugar coating - just the facts. Where they came from, the battles they’ve fought and the scars they’ve collected to get to where they are now.
Together, these businesses have become part of the FernMark community, flying the fern and representing New Zealand both locally as well as overseas. A community that embodies and shares our core New Zealand values of potikitanga, manaaki, tiaki and pono as part of our collective New Zealand Story. This is the story of how they did it.
Scully’s exports a wide range of natural boutique products for bath, body and home to Asia, Europe and Australia. Scully’s started as a small family-run operation in Bulls 20 years ago, but it’s gradually grown bigger and bigger, all the while keeping its commitment to the environment and its people.
In this episode of Flying the Fern, host David Downs talks to Operating Manager Sarah Parkinson and Shop Manager Juliette Arnott about:
The challenges of going from a grassroots business to a global exporter
How Scully’s satisfy different requirements for different markets, and why they decided not to adhere to China’s demands
Why the way they operate and their company identity attracts customers
How the FernMark has supported their brand, including the resources they’ve been able to get access to
To find out more, head to: https://scullysnz.com/
Or find them on social media
Facebook: https://www.facebook.com/scullysnz/
Instagram: https://www.instagram.com/scullysnz/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/
17 Apr 2023
K9 Natural: The simple idea that carnivores should eat meat
K9 Natural pet food is sourced and produced in such a way that humans could eat it. Using high-quality ingredients from the human supply chain has a range of health benefits for animals that help our pets, and this has helped the company to play a leading role in shifting the standard of animal foods towards premium, natural, food products for cats and dogs.
In this episode of Flying the Fern, host David Downs talks to the CEO of parent company Natural Pet Food Group Neil Hinton about:
How one of the company founders spent time living with wolves in Alaska to develop the recipe
Being in 13 markets around the world, and why they pulled back from some
How New Zealand-grown food (especially grass-fed meat) underpins their own nutritional brand components
Realising the way we do business in New Zealand intrinsically stands up to high ESG international standards
Having a US private equity investor come on board, and how this impacts the way the business is run
To find out more, head to: https://www.k9natural.com/
Or find them on social media
Facebook: https://www.facebook.com/k9naturaldogfood
Instagram: https://www.instagram.com/k9natural/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/
10 Apr 2023
Karen Murrell: Pioneering the beauty industry with Kiwi inspiration
Karen Murrell has played a leading hand in shifting the global beauty industry towards natural, environmentally friendly products that don’t compromise on quality. Her success story has leaned on no shortage of inspiration from New Zealand flowers, colours and tones.
In this episode of Flying the Fern, host David Downs talks to Karen about:
Developing her own lipstick range from home
Getting an Instagram shout out from Kourtney Kardashian
How she’s expanded into new countries, including an in-depth look at her China business
How the FernMark helped to win a trademark court case
To find out more, head to https://karenmurrell.co.nz/
Or find them on social media:
Facebook - https://www.facebook.com/karenmurrell
Instagram - https://www.instagram.com/karenmurrellofficial/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/
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