Focus Your Ads

About Focus Your Ads

Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.

Publisher

Dan Caston

Category

business · business · education

Language

en

Explicit

No

First episode

19 Jan 2023

Latest episode

5 Mar 2026

Latest episodes

40 episodes in the feed.

1. 

   5 Mar 2026

   Why AI Lying Made Me Hopeful for the Future of Google Ads & Keywords

   AI lied to me for over an hour. And honestly, it made me more optimistic about the future of Google Ads than I've been in a while. In this video I break down why the growing trust problem with AI is actually good news for Google Ads, why keywords still matter in 2026, and my exact match strategy for accounts that want to scale the right way. If you're running Google Ads for a service business or ecommerce store, this one's for you. Link to video I mentioned: https://youtu.be/fEzqSlbpaoU

2. 

   26 Feb 2026

   Google Ads Conversion Goals Explained (Primary, Secondary, Custom Goals)

   If you want help fixing your conversion setup, you can enter the coaching call giveaway here: https://focusyourads.ca/giveaway Google Ads doesn’t optimize based on what you want. It optimizes based on the conversion goals and signals you allow into the system. If those signals are wrong, your campaign will optimize in the wrong direction — even if everything else looks correct. In this video, I explain exactly how conversion goals control optimization, including: • Primary vs Secondary c...

3. 

   20 Feb 2026

   You're Training Google Ads on the Wrong Calls

   CallRail - 3rd Party Call Tracking (Affiliate link) https://partners.callrail.com/uwxvcsk5bgfk Are your Google Ads generating real customers, or just spam, price shoppers, and wrong numbers? If your dashboard looks great but your actual business doesn't reflect it, your call tracking is probably feeding Google the wrong signals. In this video, I break down the 4 types of Google Ads call tracking, what each one actually measures, and the exact layered system I use for service businesse...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

96,435

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

3 ratings

Podcast Authority Score: 53 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

48

Social presence

0

YouTube

76

Engagement

68

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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