Folktellers : Stories to be Shared

About Folktellers : Stories to be Shared

Welcome to the Folktellers podcast, where whomever holds the story wields the power. What do building marketing tech for blockbuster movies, playing professional basketball, and writing award-winning young-adult novels all have in common? Stories - a lot more than you can ever imagine. Come join us as Kurt David, Stephen Sadler, and Josef Bastian share a few tales, have a few laughs, and interview some great people, while trying to uncover the mysteries and wonders behind every great story.

Publisher

folktellers

Category

arts

Language

en

Explicit

No

First episode

26 Jun 2023

Latest episode

2 Oct 2023

Latest episodes

13 episodes in the feed.

1. 

   2 Oct 2023

   What Makes a Tale Tick: The Psychology Behind Compelling Stories

   During this episode Josef, Stephen, Kurt and special guest Kevin Stein discuss, how stories affect us as humans? What is neuro-coupling? How does psychology affect the ways we interact with stories? How does our imagination impact the way we see stories? Kevin Stein is a cultural anthropologist, professor, and expert on matters of the mind as they relate to the world we live in. Kevin is Principal/Co-founder, Signal Path Immersive, an experiential entertainment production company based in Los Angeles, Las Vegas, and Stockholm. Kevin is also a former executive of King World Production, CBS, Viacom, HBO, NBCUniversal, and the co-founder of the Jimi Hendrix Foundation. He brings to his work a history of successful business development and content production in advent technology, digital media, and traditional entertainment with specialization in web3, augmented reality, social analytics, and neuromarketing as well as documentary film. Folktellers Universe | Stories to be Shared. #StoryTelling #StoriesToBeShared #KevinStein #CompellingStories #FolkTellers #NeuroCoupling All right.Time for our latest episode of Folk Tellers podcast stories.We shared,I am Joseph Bastian and here are here with,I'm told that I shouldn't use fancy words.Uh I've gotten some feedback.So I'm just gonna say here with Kurt David,wait,wait a minute feedback from the audience.And I was like,jeez,I was gonna say,yeah,if it's audience feedback,then we have to listen to that.Right?Yeah.So,but I love the fancy words.Do you and who are you?And I don't know,II I have no facial recognition.I only know you by your adjectives.Who are you?Uh Stephen Sadler.So Kurt and Steve and Joseph were here.So you're here.Yes.This episode we're talking about the psychology of storytelling.So to tee this up and we've got uh I call him a social anthropologist named Kevin.Stein.Kevin is many things uh done a lot of work in the entertainment industry.He's a professor and,and uh we're gonna talk to him in a little bit about the psychology and maybe the,the culture of storytelling,uh who knows where it's gonna go.So,he studies ants and uncles.Yes.Those kinds of ants.What if your aunt was an aunt?What if your aunt was an uncle,you know,she would not be your uncle who's on first?All right.So,uh this is I'll,I'll tee this up.Uh How storytelling affects the brain.So,we're talking about the psychology of storytelling and uh we're gonna go down this rabbit hole then throw a couple of things out.I know Kurt,this is your favorite neuro coupling.So,neuro coupling in storytelling in your brain,uh It's when a story synchronizes the listener's brain with the teller's brain.And this is the concept that when you're telling a story that the storyteller's brain will actually synchronize with the audience uh and creates a third brain,which is kind of fascinating.Then there's uh mirroring.Mirroring is when uh the neurons in your brain enable listeners to mirror the experiences that the storyteller is sharing.Uh There's also two areas in the brain that are activated when processing facts,stories activate many additional areas such as the motor cortex,sensory cortex and frontal cortex.So what they're saying is stories uh activate multiple parts of the brain uh by the by their very nature.And they also release dopamine in response to emotionally charged events and then they don't put people to sleep.Anyway,there's a lot of stuff going on in your brain when you tell a story.And when you hear a story our brains love these stories.So what does all this mean?What some people are falling asleep?Yeah.To me,this is exciting because modern technology,especially in the medical world has allowed us to find these connections,right?These neuro coupling connections,all the things that happen,the mirroring uh they they show scientifically now that this is happening.In other words,it's not just opinion that this happens,but it is actual scientific proof that,hey,when I'm telling a story and the audience mem

2. 

   18 Sept 2023

   Welcome to the Chucklebucket - Comedy in Storytelling - BONUS CHRISTMAS EPISODE!

   A great comedian is one who tells stories in a funny way, not to be confused with telling funny stories. Our guest on this BONUS episode is none other than Dave Coulier! Born and raised in Detroit, Dave is an actor, stand-up comedian, impressionist, and television host (and massive Detroit Red Wings fan). He was of course, Joey Gladstone on the ABC sitcom Full House, he's also voiced Peter Venkman on The Real Ghostbusters, and Animal and Bunsen on Muppet Babies, just to name a few of the many characters he's portrayed and voiced over his illustrious career. Folktellers Studios | Folktellers Universe Dave Coulier #StoryTelling #Comedy #FolkTellers #DaveCoulier #FullHouse #FunnyStories #StoriesToBeShared #FullHouse Welcome everyone.Week 13,we call this episode a welcome to the Chuckle Bucket because we're talking about comedy in storytelling.Uh This is Joseph and I'm here with my enigmatic Stephen and the Stoic.What is this podcast,by the way,you didn't mention that?Oh,this is,uh,well,Steve calls this the bonus Christmas episode because for people that don't watch,uh,Steve is British and Canadian and American and people who don't watch British television,actually,their,uh,their season changes,the Christmas episode,unlike,right.So,uh I have a word for you today.What's that?You're a logo,file,a logo,file,logos is Greek for words,isn't it?You're someone that loves words.I do.So I had to look that up.I mean,you've been giving us words adjectives all the way through this series.So,you know,I actually took the time.Well,to search Google for like three seconds.Find that word for you.Well,I do my thank you.Um All right.So here's our,here's our quote.And by the way,uh we've got a,we've got a really cool guest for our bonus Christmas episode.Uh Dave uh comedian,actor pilot.Uh,he's,you'll be shocked when you hear all the things that he's into,uh,he's gonna be our guest on in a little bit.So,um,here's our opening.Um,this quote is a great comedian is one who tells stories in a funny way that is not to be confused with telling funny stories.And then the other piece is,this is the,the equation for comedy,comedy equals tragedy plus time.So,I,I will,I'll open with that.What do you guys,how does that make you feel?Yeah.The first thing that comes to mind to me is that sometimes it's too,it's,it's too close to the truth to be funny because of the timing.Yeah.Yeah.So you hear that?What's,what's that expression?Uh,oh,too soon.I think that's what,isn't that what they're referring to?Like,uh,not enough time has passed to make this funny,to make this funny?So,so that's where the math comes in,in the equation here,I guess with my engineering hat on,I'm looking at this and going,this is an equation interesting.What would you call,what would you call it?I know.I see a plus symbol.A sign.Well,you put them there.That doesn't make it.I didn't put them there.I guess that makes it come just the fact you're making this into an,that's,that's funny within itself.Here you go.What a way to start,what a way to start.Um OK,so I wanna,I wanna add on to this,so this idea of uh comedy Eagles tragedy plus time.Uh So,so sometimes the stories themselves can be funny but sometimes they're,they're actually heartbreaking stories with humor injected and that makes them more palatable that,which they otherwise would be too hard to hear.Do you think that's true?They use comedy for that?Like Shrek win?What do you mean by that?Well,Shrek,I mean,it's a sad story but I mean,there's comedy interjected all the way through it.Yeah,there's some depth ogres are like onions,layers,layers.Yeah,I think the biggest thing about comedy for me is it,it has to relate to where I'm at today,right?You talk about the timing of it.In other words,I could hear something that was funny.We,we were just talking about that.Actually,I had some college teammates,we got together the last couple of days and we were talking about things that were funny to us during college.We don't find as whimsi

3. 

   5 Sept 2023

   A Thousand Words – the Power of Pictures, Paint and Visual Storytelling

   How do images add or take away from a written story? What is Visual Literacy in the Modern World? What is the future of art in visual storytelling? Our guest is Patrick McEvoy - an artist working in comics, illustration and multimedia animation, working professionally for over 25 years. "In terms of genre, I've done Fantasy, SF, horror, and educational work (for ages ranging from kids to high school to college)." "In the past I have worked on contract with Marvel, doing dozens of pictures for the Marvel Style Guide, lots of advertising, and other behind-the-scenes art. And you may have seen my work on a lot of game art, such as Arkham Horror, Call of Cthulhu, Warcraft CCG, Legend of the Five rings, and even about 100 cards for the Game of Thrones CCG." Folktellers Studios | Folktellers Universe #Storytelling #Folktellers #Stories #PatrickMcEvoy #VisualStorytelling Well,welcome everyone to the folk tellers stories to be shared podcast.It's week 11 and we're talking about 1000 words,the power of pictures,paint and visual storytelling.And I wanted to,uh,before I warm everyone up with our little thoughts for the day,let's introduce my compatriots.We have the stunning Steve Sadler.Oh,I like that word.Do you know why?Because I understand that word and the uh incomparable,that's good.There's two words we can understand and you can feel good about yourself.So I appreciate it.I just can't believe this has been a week 11 now.I mean,that's unbelievable,but it's a good thing.They say time flies and having fun,but it's still fun.We're still having fun.That's what I'm saying.This is work and this is,this is a conundrum.This is a OK.All right.So here we are week 11,we're talking about visual storytelling power of pictures.Um We're gonna have uh Patrick mcavoy on a little bit in a little bit.Um Patrick's a uh incredible artist.He does a lot of work for folk tellers and he's a big fan of Jack Kirby and people don't know who Jack Kirby is.Jack Kirby was um the Marvel artist who came up with all the biggies.He came up with the Hulk and Spiderman.And you know,it's funny,people always think Stan Lee.Stan Lee wasn't an artist.He was a writer.Uh Jack Kirby was the one who came up with,with the,the look,the,that the Marvel look.So one of the things Jack Kirby said was says,I achieve perfection.My type of perfection through visual storytelling,storytelling was my style.And then I've got another quote here.It says um this is Anthony Demelo.Um He's a uh he,I think he's actually a priest and uh uh he's a famous storyteller speaker.Um You have to understand that the shortest distance between a human being and the truth is a story.So those are our two icebreakers,gentlemen.Like,so one of the first big questions is we're gonna get into visual storytelling.So to you,what,what do you think visual storytelling is?I leave the floor open.Well,uh an image is 1000 words,right?Yeah.Pick a picture or a picture is 1000 words.I don't know what,what is the the exact phrase we're supposed to be a picture is worth 1000 words or an image,right?Or an image,right?Well,we,we're in digital today.What does that mean?We'll,we'll use image because what,what what does that really mean?Is that true or is that just a absolutely sure it is.I could look at an image and,and pull a lot of context out of that image just by looking at it just like I can if I'm driving my car down the road,I mean,that's an image that or,you know,or a picture that I'm looking at,right as I'm driving and uh and I'm pulling that story out of it.So,yeah,definitely without,without words.So from an audience perspective,and this is what,what,what I found as,as a writer,um as a writer,what I've chosen or what's been put upon me is the uh the craft that takes the longest to engage with uh where visual media,it's instantaneous,like music like you hear,you hear a couple notes or you see something visually.Um There's an immediate response reaction and either rejection or engagement where in writing

4. 

   28 Aug 2023

   I Don’t Think We’re in Kansas Anymore: The Deepening of Immersive Storytelling

   What makes for an interesting interactive story? How complex must the story be? Why some interactive stories (like in gaming) flop? Why is the user experience so important? Our guest this week is Ronda Thomas from Alozari. "At Alozari we seek to return that connection through a collaboration of seasoned professionals in events, entertainment, and technology. We’ve been weaving the real and the virtual worlds together for decades, always at the forefront of technology and engagement." Folktellers Universe #Storytelling #StoriesToBeShared #FolkTellers #Alozari #RondaThomas #InteractiveStories All right,this is week 10.I don't think we're in Kansas anymore.The deepening of interactive storytelling today,we're talking about interactive storytelling,immersive storytelling.And what does this all mean in this,in this modern age?And so guys,I wanna begin with a,a quote from a video game.What is a man?But the sum of his memories,we are the stories we live and the tales that we tell ourselves.This is from uh Clay Kasick of in Assassin's Creed Brotherhood.If you've ever played Assassin's Creed,actually,I am not a big video game person,but I love some of the stories that they tell my kids play these deep um interactive games like Assassin's Creed.And,uh that's the only one I can think of top of my mind.But there's actually a story to those.Oh my gosh.Yeah.And they're great.I mean,they're by,they're so immersive and they're so layered.Uh,you have full character development stuff.We need to introduce our,uh compadres here.Uh We've got the elusive,elusive,you keep getting up to go to the back.Yeah,that's,that was a stretching and the uh incredulous.I have no idea what that word means.Look that one up,look it up.You are often incredulous.OK.Maybe not today because you,you were smiling.So Stephen Sadler,Stephen Sadler is here.All right guys.So uh I don't think we're in Kansas anymore.We're talking about the,the deepening of interactive storytelling.This is a,a kind of a mysterious one.Not um it's not mainstream.No,this is not mainstream.And so,you know,are or is it well?OK,let me begin with this.Let me begin with this.So here's,here's a quote about interactive storytelling in our highly mediated technology driven world.We are all looking for meaningful ways to connect.This has constantly inspired me to create environments full of lively immersive experiential elements specifically crafted to foster human connection.And this is uh David Rockwell from uh he's a,he's a game developer,but we're talking about game more than just games.We're just,I mean,this is kind of a can be a uh a melange of different interactive,what do you guys think about interactive storytelling?Like again,we'll do our,our gut check before we bring our Well.Yeah.And,and for me,when I hear this and when I,I understand what it's about,it's,it's just part of that trans media,right?It's part of that trans media approach for telling a story.You can have a film,you could have a TV,you could have uh a TV show,you could have a book and you can have it in a game or,or some type of um platform like this where the stories are being told.And this is,this is something new to me.Um And it's interesting because it is just another platform,but you have people that really enjoy this platform to tell their story,to live their story.And what,what is,what is interactive storytelling?Is it just a video game or do we live in it?00,this,this smells like a rabbit hole to me.This is all right,Steve Lay,lay down that.What's,well,there was an interesting project that um Carnegie Mellon.Um uh A few guys from Carnegie Mellon created.Uh I think they stopped the program in 2002.And it's funny because I didn't know that you were gonna title this podcast uh with Kansas.But the project was called the Oz Project,which is kind of strange.Yeah,but the way that the,the uh the Oz project works,I mean,it's probably what the,the framework that they've actually used for a lot of video gaming since

5. 

   21 Aug 2023

   Lights, Camera, Story!

   Telling Tales in Film and Television What makes film a compelling storytelling medium? How does film differ from a television series? How has moviemaking changed over the years? Our guest is Bill Sarine – Beachglass Films is a collaborative, creative-first company founded by brothers BIll and Douglas Sarine. We have a strong history of using our skillset to create high-quality entertainment. Our brand of creativity combines new strategies and technology with time-tested filmmaking expertise. Folktellers Universe #Storytelling #BillSarine #BeachglassFilms #FolkTellers #StoriesToBeShared #Film #Hollywood All right.Hey,welcome everyone back to the Folk Tellers podcast.Hey,uh,this is week Nine Lights,camera story,uh telling tales in film and television.Uh Our usual introduction,uh,some people call me the space cowboy.Uh This is uh Joseph Bastian and we're here with the abominable.How do you spell that?You know how to spell that?Yeah.Ok.Kurt David is here and the,uh hm,I'm not the extra.I heard you say the word A,is this like the Canadian edition of the,uh for you,the podcast for the P A?So,so we're gonna talk about storytelling uh in film and in television and we have a very cool guest.We'll bring on a little bit.Um,so I'll,I'll start with this,this quote.Um If it's a good movie,the Sound could go off and the audience would still have a pretty clear idea of what's going on.And that's a quote from Alfred Hitchcock.So,what is it about film that makes it unique,a unique storytelling medium?I'll tee it up with that.What do you think?Yeah,it's interesting because there are some parallels between television,which is what I'm involved with in film.And,and I've heard that before and in fact,I,I practiced that before.You watch a,a show without the sound on to see what that body language looks like,what the interaction the nonverbals look like.And I don't know how you do that with a film though because there's a lot to a film with music with uh you know,the visuals as well.Um But I think what,what he was trying to get at was that the story can be very evident whether the sounds on or not.I think that's probably what Hitchcock was referring to was that whether the sounds on or not these stories should be very evident.That's what my take away from that.That's,that's really good.I've got mine,I'll,I'll sit on mine until I ask Steve.So,what,what is your take on film is a storytelling medium like,right?Just your gut check or it's the closest thing to reality,right.Really?Yeah.Well,maybe tell me maybe video gaming is,um,moves even closer towards that.But obviously,when I make a film,you know,you're relating to it because it's related to other stories that,you know,are,obviously,are fictional or stories that,um,you know,uh,that have,uh been made up from the past.So it's,it's,uh,it's,it's definitely reality.I mean,um,that's definite.The other thing is,it's uh,it's very communal in my,in my opinion,like,you get to watch a movie collectively together.That's why it makes a very good medium.Right.Yeah.And it's typically like minded people that might like that genre.Right.In other words,it's a certain genre or a certain story that people attract to,like,like,you know,different movies that are out right now.There might be a certain genre that wants to watch a certain movie.It's like when we talked about music,it's very,very similar to that,you know,you get people that,you know,get,gather around to listen to a record,you know.Well,people obviously gather around to,to watch a movie collectively and,and experience that.So it makes a very good medium for storytelling because of that,of that fact.Right.That,that's really interesting.So I just thought it's something funny.So back in college,a woman I worked with,she said she goes,I had a terrible,terrible night last night.I was like,what happened?She goes,uh we went and this is when there's still Blockbuster video,right?So she,she goes,I went to rent National Velvet to watch with my mom and d

6. 

   15 Aug 2023

   Securing Your Story

   Protecting Your Narrative in an Open Market Every business has Intellectual Property, and today it’s more valuable than ever. But most businesses don’t recognize it, protect it, or exploit it. It’s usually an afterthought. When an inventor develops something new, management may start thinking about patents. When a new brand is ready to launch, management may start thinking about trademarks. When an employee leaves and takes your new product to a competitor, management may think about trade secrets. Every business needs to make Intellectual Property a top priority of business planning. Financial experts say that the Intellectual Property portfolio is typically one-third or more of the total value of a business. Intellectual property can also lead to greater profits, expanded market share, multiple streams of revenue, and better business reputation. Folktellers Universe #StoryTelling #SecuringYourStory #StoryTellers #FolkTellers #BillHonaker #IntellectualProperty Ladies,gentlemen and everyone in between.Welcome to the folk tellers stories.We shared podcast this week,we're gonna be talking about securing your story a little professional and personal advice on protecting your narrative on the open market.So the beggars and thieves can't take your good story telling.Uh I'm here with my compatriots,Kurt David and I keep thinking about your opening here of ladies and gentlemen and everybody in between because now we're talking about protection.Ok.I'm not in touch with that and,and cut that out.But are you wearing any?Ok,this is,we're,we're going down the rabbit hole quick,Steve can't even get his name out,but uh you're here.Who else is here?Well,I'm here,Stephen Sadler,Stephen Sadler.I'm glad you're here.Stephen Sadler too.I would have missed you if you weren't here.So,anyway,all right.So,uh uh that was like just checking it in with the laughter,right?So securing your story,uh We've all published.Uh Some of us had patented,uh our stories,our ideas and,you know,it's a,it's a hidden world.It's a hidden world.I,the quote,I begin with is uh Pablo Picasso says a bad artists,copy good artists steal.I'm like,oh,that's not nice.But uh uh one of our,so I wanna want to start with a,is a book written by um one of our friends and actually our intellectual property uh attorney's name is Bill Nier.Bill wrote a book,uh a really cool book uh called the Business Owner Guide to Intellectual Property.Turning your ideas into gold.And Bill is an IP lawyer.Uh Bill couldn't be with us,but he's letting us,uh he's letting us actually steal some of his stuff.So that's kind of cool.Um Well,I guess it's not stealing if he gave us the rights.Picasso said it's ok.All right.So here's what,here's what uh Mr says about intellectual property and about protecting your,your creative ideas and stories and endeavors.He said every business and this could be every person needs to make intellectual property a top priority in their planning.Financial experts say that intellectual uh an intellectual property portfolio,say that three times fast is typically one third or more of the total value of a business.Intellectual property can also lead to greater profits,expanded market share,multiple streams of revenue and better business reputation.Uh Bill was the uh lawyer for uh Kellogg's for years and years and years.And uh they sold,when Kellogg sold um part of their portfolio,they sold Ernie the Elf uh from Kieler cookies and he had been uh the Chief Elf since 1968.Uh and in 2001,Kellogg's purchased Kieler Foods for approximately $4.5 billion.The intellectual portfolio that Ernie and his friends in the tree represented was $1.5 billion of that value.That is one very expensive Elf.And one of the things that bill advises is it's 33 steps.He says you need to research,collect and protect and we're gonna talk a little bit about that.So what do you,um,what do you guys feel like?Uh is it a,is it a waste of time to try to lock down your,your ideas and your story or is i

7. 

   7 Aug 2023

   You’re a Real Sport

   Athletes and their Tales of Growth and Change Sports is the ultimate serial story that attracts an audience from all walks of life. It’s not only the singular wins that keep fans engaged and invested. The stories of the teams and players woven through the years keep us invested and connected at a deeper level. Our guest, Douglas Eric Smith is a Canadian former professional ice hockey player who played for the Los Angeles Kings, Buffalo Sabres, Edmonton Oilers, Vancouver Canucks and Pittsburgh Penguins over the course of his career. He was selected second overall in the 1981 NHL Entry Draft. Folktellers Universe Home Doug Smith Performance #Folktellers #Storytelling #StoriesToBeShared #Sports #HerosJourney #WarriorEthos Well,welcome everyone to folk tellers stories,be shared podcast.I am Joseph Bastian and here with my,oh,no,it's a Spanish day.It's si Kurt David Stephen Sadler and we're happy to have you here uh,on this episode entitled,you're a real sport.We're gonna talk to athletes and talk about tales of growth and change.So to tee this up,uh we're gonna have uh Doug Smith on later.Doug is a former NHL hockey player and he's a good friend of Kurt.And um we're gonna,he's got an incredible story to share with us.So,uh I would don't wanna steal Kurt's Thunder,but um so to,to kind of open us up,I,I always like to start with a quote from some people to kind of get our thoughts around this.And so,so our theme now is like sports is story.And I know in another episode we were talking about,we touched on this a little bit with uh sports and myth as a mythological heroes and heroes and things like that,but just listen to this and like take some so time with this.So this is from X it was uh an article written in Forbes magazine and they said uh sports is the ultimate serial story that attracts an audience from all walks of life.It's not only the singular wins that keep the fans engaged and invested the stories of the teams and the players woven through the years,keep us invested and connected at a deeper level.So like let that soak in because one of one of the things that I wanted to pull you guys into is,you know,I read this book um called the Warrior ethos.And it was all about how warriors and how soldiers think and what I don't think a lot of people know about,you know,the history of a lot of sports is sports started as um practice for war.Like a lot of these earlier,earlier cultures when they weren't fighting,they had to keep in practice.So they would play games and they would,you know,they would play war games and they would have competitions and things like that.And so a lot of the sports that we have today,I mean,that's kind of the genesis and there's some,I just wanted to read a quick thing and then tee this up to you guys because I know you're gonna have a lot to say about this.So in the warriors ethos,they say um warrior's ethos,the warriors ethos dictates not just how a warrior should behave towards his enemies,but also how he should relate to his people and overcome his own weaknesses.It is a philosophy that must balance the encouragement of active aggression with voluntary self-restraint.This tension lies at the core of the warrior ethos.And these are the 33 sort of tenants of the warriors ethos honor the way of death.The highest duty is to the people and who sweats more in practice,bleeds less in war.Now,think about what that,you know,and an athlete's mindset.Kurt,you,you know,you actually are athlete at the highest level,the highest professional level,you know,how does that resonate with you?Yeah,I think one of the things I always have to qualify is that,you know,my,my career was pale in comparison to a lot of the hall of fame,all star world champion athletes that I sit on with today.However,one of the things that,that struck me as you was reading these things was,I think about,I don't know if it was the Aztecs or,or which tribe it was,but they used to actually have sporting games in which the losing tea

8. 

   31 Jul 2023

   It Ain’t Sex that Sells – It’s Story

   Using Storytelling to Sell and Market Anything What is the difference between Sales and Marketing? Sales is when you go out and try to convince people to buy your product and service. Marketing is when you create such a compelling story that people are drawn to it. Our guest is Eric La Brecque from Applied Storytelling – a brand strategy firm that uses storytelling to build and communicate brands through story. Folktellers Universe Home - Applied Storytelling | Applied Storytelling #Marketing #StoryTelling #AppliedStorytelling #EricLaBrecque #Stories #FolkTellers Everyone.Welcome to episode six of the folk Teller storytelling podcast.It Ain't sex that sells people.It's story.And today we have a guest with us uh Eric Labreck from applied storytelling.He's the CEO he is a brand strategy guru and he's brought storytelling into brand marketing.Eric,thanks for being with us.Great to be with you guys.Thank you.And uh we've got uh the other two cohort my cohorts today,adjectives today,the ubiquitous ubiquitous Stephen Sadler and the undulating character.How about that you just mentioned and now you're saying I'm out of here.Are you jealous?No,they all thanks to everyone thought I was undulating.Well,I've been undulating for years.I mean,you were last night,let me tell you,oh my God,this time here as a guest.Sorry,Eric.The first person we've had physically in the room when we were already,you guys are setting my mind in overdrive.I'm thinking well,of sex cells and story cell is storytelling.Sexy.Is it having sex?What,what is it?Ok.Now,I've got to kind of juggle this.Thanks is flowing.So I'll,I'll tee this up and then we'll get rolling.So uh my,my thought for the day is I had a uh a guru of mine.His name is Paul Tobin.I'll have to call him after they say I use this code.So he said,he said,Joseph,you know the difference between sales and marketing.I said,no,I don't know the difference between sales and marketing.He said selling is when you go out and try to convince people to buy your product or service.I'm like,OK,that makes sense.He goes,marketing is when you tell such a compelling story that people are drawn to it and they,yeah,they're drawn and they're drawn to the story.And this is really,you know,Eric,that's,this is kind of your Bailey wig.This is your like your,your whole philosophy on how you get people to be excited about a brand.Can you tell us a little bit more about that?Yeah.Well,for us,first of all,we start with a simple definition.A brand is a story,it's a type of story.Um and it's different from other types of stories and obviously in that you're using it in the marketplace,we talk about brands and we're talking about buying and selling things,right?And also as a form of story,it's really different.Um it's really diffuse,it's told through all kinds of channels at all different times um across time in a different way.And so this diffuseness is a really interesting aspect of it.And that's where the work that we do comes in.If it's so diffuse what ties it all together,you know,and there's,there needs to be some kind of a narrative thread,some kind of starting point to keep all these different things,all these different impressions,meaningful tied together and emotionally,very powerful.So I,I didn't mean to interrupt,but we've talked in the past about seeing brand through a storytelling lens.What,what's different in that than sort of the traditional way people would look,look at a brand.Well,I think the traditional way people do branding and marketing is to think of it as a story.Um Long before the word brand got thrown about,let's go back thousands of years to the first marketplace and I'm walking in it and I have come upon something I want to buy and we've got to figure out between me,the purchaser and you,the seller,what am I gonna pay for it?And the way you're gonna try to get me to pay what you want is by telling me a story about the thing.It's been a timeless way of selling since the very beginning.Y

9. 

   25 Jul 2023

   Go Write Me a Book, Kid!

   The ins and outs of books, publishing and their impact upon getting your story out there. We are joined by RJ King – Editor of dBusiness Magazine of Hour Media - Hour Media is the largest publisher of city and regional magazines in the United States — as well as a multimedia production and digital distribution company. Knowledge is Power, and in the middle ages reserved for the rich and royal – THROUGH BOOKS. Throughout the Middle Ages, books were made by hand. Much of the writing was done by monks working in monasteries. It wasn’t until Johann Gutenberg used the technology of movable type from China and Korea to develop the printing press, allowing common, ordinary people access to knowledge. Suddenly, knowledge was portable, accessible, and available to the masses. Gutenberg’s printing press revolutionized communication, much like the Internet revolutionized how people communicated in the second half of the 1900s—although at not quite the same lightning speed! Plentiful, affordable books opened the door to a whole new world of learning and ideas. Folktellers Universe #Folktellers #Storytelling #Publishing #Books #Authors #HOURmagazineDetroit #RJKing #StoriesToBeShared All right,everybody.Welcome to episode five.Go write me a book kid.That's uh my best Frank Sinatra.So this is,this is gonna be all about storytelling through publishing and books and magazines and all these things.But uh let's get our intros out of the way.This is Joseph.I am here with my two cohorts.There's,there's no adjective for me today.Um The or what was it called?Amphibious?What was going down?I was gonna say the no,I won't say it anyhow.Now I'm here,Steve Sadler is here.The stupendous Stephen Sadler and the KK here too.I came back.I,I show up they don't have last names apparently anymore.There,they're so popular now.They're just going by their first names.They are.Oh I thought you were referring that your,that's your new pronoun.Well,how,how many famous people are?They,you,you hear their one word name and you know who they are,right?That's,are we at that point?You guys are so famous?You,you should just go by a simple,that's what I think we're not quite there yet.The,the artist formerly known as the podcast known as Oh my gosh.OK.So,yeah,what a start.So we're already going down the rabbit hole.This is again,I will this up.So we're talking about storytelling in,in books and in publishing.And we actually have uh a guest a little later on.We'll have RJ King who is the editor in chief of the business magazine of our media.And I will tell you from my notes,our media is the largest publisher of city and regional magazines in the United States as well as a multimedia production and digital distribution company.So this is big time.Yeah.Yeah,he's,yeah,he's a heavy hitter.He's a heavy hitter.So uh we're all authors.We're all been uh we've been self published,we've been with,with uh major publishers,independent publishers.So it'll be interesting uh because we've all had different experiences there.But I I open with this for your consideration.So how long have books been around?I mean,originally books starting in the middle ages were handwritten by monks.And uh it wasn't until Gutenberg,I think it was like 15,17 adapted movable type from the Chinese and the Koreans.And you could actually mass produce books.And the significance of that is that regular people now were given portable knowledge.Think about that,think about that access,access to knowledge.So it wasn't just for the elite anymore.And now regular people could have access to that knowledge and it was portable,you could take that you could take that with you.So,you know,knowledge is power if you knew how to read,if you knew how to read,right?So all of a sudden now you've got this acceleration in learning and reading because it was access to knowledge,what's going,what's going through my mind is,you know,before it was all handwritten,everything had to be handwritten as far as a book or conten

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    17 Jul 2023

    Myth You So Much

    Take an epic journey with Kurt, Steve, and Josef as they delve into the world of myth and legend, discovering the mythologies that encompass our daily lives, while asking the big question - Do we really need them anymore? Folktellers Universe #Storytelling #Stories #MythVsLegend #Myth #Legend #StoriesToBeShared #FolkTellers Welcome to the FolkTellers stories to be shared podcast.My name is Joseph Bastian.I'm here with Kurt David and Mali Lewis.Oh,no,Stephen Sadler,Stephen Sadler.Uh This episode is Myth.You so much where we're gonna talk about mythology in storytelling and how it uh impacts modern storytelling.So,um,I'm,I'd like to begin with a book called Once and Future Myth.It's a,a passage from there.It's a book by Phil Cos.It was written.It's probably a decade old time.I,I'll give you a quote.But,um,this was a book that I,uh,Steve.I know he has because I sent it to him and I know he hasn't read it.Yeah,you just said you had a stack of books for me that you,that you haven't read.So I never said I hadn't read them.I said I have a stack of books from you.That's what I said.You did not know this title and I therefore assume that you do not.So anyway,but that's,that's neither here nor there yet.So I want to begin with a passage from this book,which book,the one that he sent you the one you didn't read once and future myths by Phil Cousin.The quote goes,the old storytellers knew that every life is mythic and that each of our myths are sacred secret stories.And it is the outpouring of a deep longing for meaning which by some still unknown form of alchemy confers the purpose of our lives to those who go beyond appearances and seek the truth of their lives.Everything is a symbol,everything,a story,everything mythic and the discovery of these things back to the beginning is a coming home for all of us.This is the deep urge to seek out the living meaning of myth.Oh my God,my brain hurts.I got to check out for 15 minutes.If I knew it was this good,I would have read that book.I'm sorry,Joseph.Well,your loss.Commissioner Sadler.So,so what does that mean define that for us?Uh Simple.Yeah.So for,for Kurt and other and other athletes,former other former athletes with bad knees?Let's talk about you had asked as we were when we were prepping.Uh what's the difference between myth and legend?That's the question.What is that?Because this is,this is a,this is a good team.Uh So myth,if you,if you look up the definition,it's stories that aren't necessarily based in fact and they're usually stories about how things came to be.So if you think of the creation myth or how the uh I remember like when I was a kid now I'm like to total nerd out on you.Um I had a,a wood yard kipling book that was my favorite.It's called Just so stories and it was how the elephant got his trunk and um how the crocodile got his tears.And so it was uh stories of how things came to be and they're usually things in myth are things that are not fact.Fact,Odyssey would have been an example of a mythic.Uh Yes.Yeah.Like,you know,people always think of Greek mythology.And so how the,how the sun was formed or how the oceans came to be that,that's myth.So legend is,legends are built over time and they're based on some sort of real,a real person or real place or fact.So it's,you could actually,and they're usually tied to some part of history.So like Stephen Sadler,there's a legend.Yeah,there is a legendary component to him.It's in his own mind,but it is legendary.You're OK.You haven't read the book yet.Did I give you my card?All right.So the t-shirt,I,I'll give you an example of a legend.OK.So ba you know,based in fact,based in,in uh some space and time,so I wore this t-shirt,I showed you guys.So it's,it's this flag.OK.This is this is a non visual podcast.I'm gonna explain it.So it,it's got a flag on it and the flag has three colors.It's got red and white and black.And along the side it says sea land.And I asked these guys for sea land like like sea world,but sea land.

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    11 Jul 2023

    Stories That Really Sing

    Our folktelling three explore stories in music, questioning whether we have lost the richness, depth and communal spirit that great music brings. Our harmonious hosts also connect the dots with KISS and INXS business manager, Angus Vail, who shares his perspective on all things lyrical and loud. Folktellers Universe #Storytelling #Stories #Music #StoriesToBeShared #KISS #INXS #AngusVail #GlobeTheater #Shakespeare Well,welcome everyone to the Folk Tellers Stories to be shared podcast.My name is Joseph Bastian.Today we are talking about music as story and I'm also here with Kurt David and Steve Sadler,the Mali Lewis gentleman.You,you guys,I,I made them look that word up last week.So look up Mali Les,if you don't put that one,please.Well,today,so we've got a guest,uh a very cool Angus Vale who is the financial manager for Kiss and was for in excess and he's building a Shakespearean theater out of shipping containers which so uh he's gonna talk to us about music and the communal nature because one of the things,one of my questions,so I kind of want to begin with this.This is sort of a,a clarifying quote uh by Victor Hugo.So Victor Hugo says,music expresses that which cannot be said and on which is impossible to be silent.So let that soak in a little bit.Give me a few hours.Yeah.So that's,that's our clarifying thought for the day.And uh I think our challenge is,is my challenge statement is I'm gonna put forth to you two gentlemen,to the audience that music has lost its communal spirit and its storytelling power.And I say that and I want,I want you guys,I wanna talk about this.Uh I think with music when music went digital,when we lost albums and we lost artwork and liner notes and people began just putting ear buds in their ears and listening to music a alone.Uh We lost that.Uh A lot of that storytelling power in my mind.Storytellers are the ones that stood out in front of the fire and people gathered around the campfire.Well,when you talk about music,I mean,it dates me back as well to those album covers,right?That was a story in itself.You always looking forward to what's gonna be on the album.What's the story behind that album cover?What is,what is that album cover telling us as a story?I mean,just that visual alone if you don't get nothing else.But uh I think somebody mentioned also um about the,the storyline inside it,it was insert that was how were you getting your music,Steve,where were you getting your music before you could get it online when you were a kid?What,where were you getting your music from the record store?And so where,what did you do when you heard a new album went out?Well,obviously there was radio back then too today.So are you sure you're not that old and it was ok.Radio's been around.Ok.No,no,there's,you,you hear the song on the radio and then you're off to the record store and when you're looking for music,you're not just looking for a specific song.You're actually,there's a,an experience of flicking through all of the albums in a certain,you know,um,uh,indexing of letters.Right.So,if I'm looking for in excess,I go to I,and there's all the eyes,I'm looking at all the albums and,and,and the artwork,you know,which is obviously the marketing part,but it's more than marketing uh look at the Journey album covers,for example,they were amazingly done and they told a story like right in it,it was very science fiction and that type of thing.Um I can remember one in specific and being uh you know,growing up in Canada is uh is laying on my bed and opening up,you know,rush 21 12,throwing the record on there and as soon as it hits,you know,you turn the lights down,you open up the cover and,and you start to,to read and 21 12 is literally a story,especially the first side.It's,it's,it's a complete story,you know,and that experience to me went away after C DS um because you really lost the combination of the art and the music together as one which created a beautiful package,a comp a beautiful user experienc

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    4 Jul 2023

    Science Friction

    Our storied trio discusses the implications and recent obsession with  AI ( Artificial Intelligence), exploring its ramifications in storytelling, marketing, entertainment, and a whole lot more. Folktellers Universe #artificialintelligence #FolkTellers #Storiestobeshared #AI #storytelling Hey,everyone.Welcome back.I got the Folk Tellers here,Joseph with Kurt David.I'm here.Uh second week,second time.Happy to be back again.And who's across from me is the,the malu like that's my favorite word.I understand technology.But you would know way too many words for me,man.It's a compliment.It's a compliment.It is a compliment in today,by the way,is that,well,if it is,well,actually this is not,I,I,I've already lied because I,this is not me.This is a I Joseph talking.Uh we are all a I here because we're talking about what we're calling science friction and the rub between what is fiction and what is real in this world because who knows anymore?So we're gonna get,we're gonna get into that a little bit about.So we were talking about already about A I It's everywhere,it's infiltrated everywhere.So where's the science friction coming?Because A I,you know,yeah,we're gonna get into this and I'm really excited about talking about it.But what's the science friction part of it?Do you think?Like I,I feel like we're living in a fictitious world now,like this is stuff you read about and HG Wells and Jules Verne and the early science fiction Isaac.As,what about for those of us that didn't read at that stage?Right?Or didn't read those books?What was it about those that?Ok.So there's a book by Roald Dahl.Everyone knows Roald Dahl from uh Charlie and the Chocolate Factory.He wrote a book called The Great Gramatica I think or The Great Chromatic Machine.I'm not,there's no computer in front of me.This is just my brain.This is my A I brain.So cut me some slack.But this,it's a short story and what it's about a machine that has a bunch of different lovers and with your feet and your hands,you can write a novel.So by different kinds of pressure,the great chromatic and you can,you can write a novel.Well,now you can without your feet without,without your feet,you will prompt a prompt.So Steve,OK.So Steve's gonna Steve,will he jump in without even a prompt?Because he was texting me and calling me when he got on Chad GP T or whatever.He's like,do you know what this thing can do?And then he's like sending me books like I just gave it.It's,it's all about the prompts and he like,he like blew my phone up for like three days.Yeah.Well,he got on the inside of some,something,something.But what was it,what was it for?I can tell you,I'd have to kill you.Let's back up a little bit.And I'm a IA,I stands for a,I stands for artificial intelligence,meaning,meaning what,what's the artificial part of it?Ok.There's,there's no intelligence,there's no intelligence,intelligence,it's not real.Is that what artificial?I mean,when I think,think of the word artificial,I think of something not real.Right.Right.And so we're talking about not real intelligence.Well,let's defer exactly.That's my point.He's the engineer,he's the,he's the technician.How would you,uh,what definition would you give a,I,I wouldn't call it A I,what they're calling A I today I wouldn't call it A I,it's machine learning.Maybe that,that ties into big data databases and,um allows people to run certain queries and they get certain results back based on what,you know,you've,you've entered,but I wouldn't call it artificial intelligence.It's definitely not terminator two type stuff where we should be afraid and,and worried that,you know,some type of robot is gonna come and kill us and,and sent in and,you know,that type of,that's a great point.Not when did this happen?That it became a IP instead of machine learning because it,it's,it's marketing,it's,it's,that's literally what it is.Someone decided.Oh,it's gonna be,we're gonna call this artificial intelligence.And we've seen that,you know,many times in movi

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    26 Jun 2023

    I Never Meta Storyverse I Didn’t l Like

    Kurt, Stephen, and Josef contemplate the meaning of the metaverse and where it fits within the physical, digital, and storytelling universe. Folktellers Universe #storytelling #storytellers #metaverse #transmedia I never met a verse.I didn't like what,what is a meta verse?What is a story verse?What is a story?I'm Joseph Bastian.And Kurt David is here also as well.And our,our friend from Nottingham Stephen Sadler is in the house.He is in the house.So,so,OK,this is the first time doing this.We're all kind of staring at each other like who's gonna say what?But I kind of wanted to start with,you know,this is the Folk Tellers podcast and,you know,we started this whole folk tellers crazy thing.Oh my God,I've been at it a decade.Steve's been at it a little bit less.Kurt's been at it a bit less than that.He's like,still like,what,what am I doing here?Yeah,exactly.I kind of wanted to like bring this,like launch this with uh so from the first book,that kind of launched the folk to set the tone.So and this,this will be,this will like launch us into deep conversation.So the whole universe opens up with this little rhyme and the rhyme is there's a story in the story like a wheel within the wheel spiraling forever through the world we see and feel there's a tail within the fable,like a gear within the gear marking time forever until the secret is revealed.Why?Why is this important?Why is storytelling?Because we're all here for the same reason?Right?It's stories,telling stories and living stories and having storytellers with us.Why is that important,Steve?What do you think?Why are,why are stories important to you?Well,they bring the past into the future.We allow you to basically reflect on things that have happened.Uh It allowed you to be able to join time and space,uh,in your own mind.Um,some of the stories that I end up writing,but you actually helped me write Joseph.Um,they have been very,uh,they've helped me heal in many ways and,um,I think that's why when you actually reflect on something and you write it down and,and it becomes,um,real.Um,that's really when,when things actually change in your life.Um,there's a reason why and we won't get biblical,but you've got the word of God when you speak it and the word comes out and it gets written,it becomes true and that's the power in,in storytelling,I do believe.Yeah,I,I totally agree.And so that's how this,this whole thing got started for me.It was,yeah,it was over a decade.Ago.And uh what was the connection?What was it?That was the,the aha moment for you,you know,so this idea of stories within the story,like what if you created a metaverse,a story verse that was all about stories and the power of stories.So,you know,I,what I did was,um I had always been interested in folklore and mythology and back during the great recession of 2007,uh I got laid off and so like everyone else,I was in the coffee shops,uh filling out resumes and padding my linkedin profile.And uh but I also had time to write and I came across this old Detroit legend of the Rouge,which is French for Red Dwarf.And I was like,what?And what is,this is,this is real,this is a real legend,didn't I tell you this?I got the hat,I got the That's right.Well,you're looking at me like,like you didn't know what the hell I was.Um Yeah,so it's this 300 year old legend that the French brought over when they founded Detroit,I was born and raised here.Never heard of it.So I started to do some research and yeah,so this red Dwarf appears as a harbinger of doom just before bad events.And I was like,wow,this is like a lost legend.And then I was like,well,I got some time since I'm not working.Why don't,what if we like,what if all the trouble we,what if we resurrect this,this legend and um bring it to the modern world?So,um I wrote the first book.It did really well.It ended up 2nd,3rd,a graphic novel and then we danced around with uh doing a feature film.So,you know,it was,it was a local regional success.But what it taught me was,the

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