Welcome to FolloTalks, the official podcast powered by Follo – Europe’s leading strategic performance marketing agency. Follo combines the best of strategy, data and technology to redefine digital marketing across Europe.
In this podcast, we bring you sharp insights, expert conversations, and cases from the cutting edge of performance marketing. We sit down with marketing experts, industry leaders, tech innovators, and our own experts to dive into what really drives digital growth today. Stay ahead of the game, and we’ll see you in the next episode. Until then—Dare to lead!
FolloTalks Episode #7 - Local Search in 2025: Relevance, Ranking & AI Disruption
Kayn, Stijn, and Koen explore how AI disrupts local search in 2025, discussing SERP evolution, Google Business Profiles, and LLM personalization.
1 Aug 2025
FolloTalks Episode #6 - AI & SEO Automation, Agents & More
Kayn, Stijn, and Koen explore the distinctions between AI automation and AI agents, revealing practical marketing applications and potential opportunities in the field in this interview.
11 Jul 2025
FolloTalks Episode #5: How AI Accelerates the Grip of Marketplaces on E-commerce
Martijn van Dijk and Kayn Wolfswinkel discuss how marketplaces employ AI to improve customer experience and conversions, enabling brands to use conversational commerce and AI tooling to stay competitive in this interview.
29 May 2025
FolloTalks Episode #4: GEO vs SEO — The Future of Search Optimization
Anouk Sintniklaas interviews SEO experts Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel about the rise of Generative Engine Optimization (GEO) and how it contrasts with traditional SEO, revealing strategies for future-proofing search approaches.
13 May 2025
FolloTalks Episode #3 - How Ecommerce in Search develops
In this third episode of FolloTalks, we explore the rapidly changing world of ecommerce in search, with a special focus on SEO and the rise of AI-driven discovery tools like ChatGPT.
Your host, Anouk Sintniklaas, is joined by three of Follo’s top SEO experts — Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — for a conversation on how search behavior is shifting, and what ecommerce brands need to do to stay visible in this evolving landscape.
🧠 Topics we cover:
The impact of OpenAI’s new shopping features in ChatGPT (https://openai.com/chatgpt)
How AI is changing product discovery and recommendation
What “Generative Engine Optimization (GEO)” means for modern SEO
2025 SEO trends: intent-based content, user experience, and AI-generated copy
How ecommerce brands can remain authentic while embracing AI tools
Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight.
🎧 Listen now and stay ahead of the search curve.
👉 Learn more about Follo at www.folloagency.com (https://www.folloagency.com)
14 Apr 2025
FolloTalks Episode #2 - Recap BrightonSEO Day 2
In this second episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo (http://www.folloagency.com) experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search.
They dive into:
The growing impact of big data on SEO strategies
How large language models like ChatGPT are trained — and what that means for your content
SEO is dead, again…
What types of pages and content formats are most commonly surfaced in search
And why authority and credibility are more important than ever to rank well
Straight from the event floor, this episode is packed with fresh takes, bold ideas, and sharp insights from the people shaping the future of digital marketing.
12 Apr 2025
FolloTalks Episode #1 - Recap BrightonSEO Day 1
In the very first episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo (http://www.folloagency.com) experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search.
The conversation dives into how AI and Large Language Models (LLMs) are reshaping the way we think about search, content creation, and user experience — and what that means for search marketers today.
The episode also features a spotlight on Koen Leenmans’ main stage talk, “Accelerating Results with SEO A/B Testing & Edge SEO.” In this segment, Koen explains:
Why SEO A/B testing is essential for proving ROI and prioritizing what really works.
Who has been a guest on FolloTalks
Names identified in recent episode analyses. Showing up to five guests.
Martijn van Dijk
Kayn Wolfswinkel
Koen Leemans
Stijn Bergmans
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YouTube views
18,606
Score snapshot 15 Sept 2025
Spotify
4.7 / 5
15 ratings
Podcast Authority Score: 35 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
19
Social presence
0
YouTube
76
Engagement
51
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