Demystifying influence in the digital space. Follow Me is for the corporate cuties, the fierce freelancers and anyone else trying to figure out their career off and online. Join hosts, Ali Grant and Jess Yoo–powerhouses from The Digital Dept.–each week to hear conversations with industry experts, creators turned entrepreneurs, and brand executives who are demystifying the business side of the influencer space. Ali and Jess also share their own relatable, real life experiences working with brands and creators, as well as discuss what’s new and happening across the industry.
Reesa Lake, Head Of Creator Agency & Partnerships At LTK: The Power of Relationships In The Creator Economy & Best Practices For LTK
If you’ve been following us for a while, you know how much we love talking about LTK, which is why we’re so excited to be joined by Reesa Lake, VP of the Head of Creator Agency & Partnerships at LTK. We discuss her role in bringing economic opportunities to creators across various platforms, categories, and demographics.
Reesa is known for being a relationship builder and connector, and in our conversation, she highlights the power of networking and relationship-building in the creator economy. We also cover her shift from her previous agency to LTK, where she shares her advice for maintaining positive relationships when transitioning in the industry. Plus, for those interested in joining LTK, Reesa shares exactly what they look for when approving creators!
IN THIS EPISODE, WE TALK ABOUT:
- (10:09) LTK's collaboration with agents, managers, and creators
- (14:46) How to know when it's the right time to make a career transition
- (16:43) The importance of relationships and networking
- (25:00) What is LTK and its best creator practices?
- (30:47) The ways LTK can support you with diversifying your revenue
- (34:03) What Reesa looks for in creators applying to LTK
RESOURCES
- Learn more about Be Social Group (https://www.instagram.com/besocialgroup/?hl=en)
CONNECT WITH REESA
Follow Reesa on Instagram: @reesalake (https://www.instagram.com/reesalake/?hl=en)
CONNECT WITH ALI
Follow me on Instagram: @aligrant (https://www.instagram.com/aligrant/?hl=en)
Follow me on TikTok: @aligrnt (https://streaklinks.com/BZYLVXXRES8uBHOk0AuaoUE9/https%3A%2F%2Fwww.tiktok.com%2F%40aligrnt%3F_t%3D8ZRbKAF9RaV%26_r%3D1)
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould (https://www.instagram.com/jessyoowould/?hl=en)
Follow me on TikTok: @jessyoowould (https://www.tiktok.com/@jessyoowould?_t=8ZRbJWyVeIc&_r=1)
18 Jul 2023
April Lockhart, Clean Beauty Expert, Inclusive Marketer & Lifestyle Creator: Transitioning From Corporate Girlie To Freelance Influencer
Today, we’re chatting with April Lockhart, a clean beauty expert, marketer, lifestyle creator, and former Director of Influencer & Partnerships at ILIA. With six years of experience in the influencer space, April has a deep understanding of social media marketing and how to inspire a digital audience. She is also a passionate advocate for disability awareness in fashion.
In our conversation, we discuss how April transformed her side hustle into a full-time career by combining her corporate background with her extensive experience in the beauty industry. We also unpack April’s content creation process and how she grew her multi-platform following.
IN THIS EPISODE, WE TALK ABOUT:
- (11:23) April's experience at ILIA as Director of Influencer & Partnerships
- (14:15) Advice for building an influencer community and aligning with brand values
- (20:36) Tips for leaving a corporate job to pursue freelance content creation
- (24:14) How April grew her following
- (28:41) The internet’s influence on April's confidence in sharing content as a disabled creator
RESOURCES
- Learn more about Be Social Group (https://www.instagram.com/besocialgroup/?hl=en)
CONNECT WITH APRIL
Follow April on Instagram: @aprillockhart (https://www.instagram.com/aprillockhart/)
Follow April on TikTok: @april_lockhart (https://www.tiktok.com/@april_lockhart?lang=en)
Subscribe to April on Youtube: @april_lockhart (https://www.youtube.com/@april_lockhart)
CONNECT WITH ALI
Follow me on Instagram: @aligrant (https://www.instagram.com/aligrant/?hl=en)
Follow me on TikTok: @aligrnt (https://streaklinks.com/BZYLVXXRES8uBHOk0AuaoUE9/https%3A%2F%2Fwww.tiktok.com%2F%40aligrnt%3F_t%3D8ZRbKAF9RaV%26_r%3D1)
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould (https://www.instagram.com/jessyoowould/?hl=en)
Follow me on TikTok: @jessyoowould (https://www.tiktok.com/@jessyoowould?_t=8ZRbJWyVeIc&_r=1)
11 Jul 2023
Callen Hamilton, Founder Of Sway Social: Mastering Affiliate Marketing & Building A Collaborative Team
Today, we are joined by Callen Hamilton, founder of Sway Social and a long-time collaborator, to discuss the world of influencer project management, adjusting to the algorithm, and affiliate marketing. With her extensive experience working with creators, Callen highlights the importance of building a collaborative team to grow your brand.
In our conversation, Callen emphasizes that consistency, authenticity, and prioritizing engagement over follower count are crucial aspects of being a successful digital creator. We also explore the keys to affiliate marketing, why it's an essential strategy for creators, and how to get the most out of LTK. From micro to macro creators, Callen shares valuable insights that can elevate your brand to new heights!
IN THIS EPISODE, WE TALK ABOUT:
- (5:19) How we connected with Callen, and why she believes strong relationships with management companies are vital for success
- (9:22) Recognizing your strength as a creator and outsourcing the weak areas to drive growth
- (13:24) Seeking opportunities for improvement as a leader and the importance of overcommunication with your teams
- (19:50) Strategies Sway Social uses to assist clients in their Instagram growth
- (25:57) Tips for affiliate marketing and utilizing LTK
- (34:56) The criteria Callen considers when selecting clients to work with
RESOURCES
- Learn more about Be Social Group (https://www.instagram.com/besocialgroup/?hl=en)
CONNECT WITH CALLEN
Follow Callen on Instagram: @callenboyer (https://www.instagram.com/callenboyer/)
Follow Sway Social on Instagram: @theswaysocial (https://www.instagram.com/theswaysocial/)
Learn more about Sway Social: theswaysocial.com (https://theswaysocial.com/)
CONNECT WITH ALI
Follow me on Instagram: @aligrant (https://www.instagram.com/aligrant/?hl=en)
Follow me on TikTok: @aligrnt (https://streaklinks.com/BZYLVXXRES8uBHOk0AuaoUE9/https%3A%2F%2Fwww.tiktok.com%2F%40aligrnt%3F_t%3D8ZRbKAF9RaV%26_r%3D1)
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould (https://www.instagram.com/jessyoowould/?hl=en)
Follow me on TikTok: @jessyoowould (https://www.tiktok.com/@jessyoowould?_t=8ZRbJWyVeIc&_r=1)
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