Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.
Learn more at FollowTheFeeling.com (https://www.followthefeeling.com).
Daily Dose (Bonus) | Setting a Work-Life Destination | How to Ace Change to be Future Ready (Subscriber-only)
This episode examines how brands cultivate emotional connections with customers to achieve greater profitability and faster growth in a volatile market.
11 Jun 2025
Daily Dose (Bonus) | Finding Your True North | Work-Life Destination to be Future Ready (Subscriber-only)
This episode explores how defining your desired future helps you strategically navigate your career and stand out in your industry.
The episode explores how brands build emotional connections with customers instead of relying on generic checklists and design elements, fostering communities of loyal fans.
3 Apr 2025
🔒 Daily Dose (Bonus) | 3 Personal Branding Approaches | Getting Future-Ready for the Multiverse | Subscriber-only
Subscriber-only episode In this episode, we unlock powerful personal branding strategies from industry experts to help you make your brand shine. With more than 1,000 new people surpassing the one-million-follower mark on social media each month, and over a million people now having over a million social media followers, growing an audience is no longer the measure of a strong personal brand. Listen to hear how to stand out in the noise in a way that resonates: Kasey Brown's "Stop...
1 Apr 2025
Daily Dose (Bonus) | 3 Steps to Navigate Culture Ethically | Grow Brand Value with Earnestness, Empowerment, and Empathy | Subscriber-only
In this episode, we explore Kai D. Wright's "culture-ethics pressure test" for communications, campaigns, and content. The three-part framework helps brands connect with communities authentically and ethically. This powerful approach gives marketers a way to check if their community engagement efforts are genuine, impactful, and culturally resonant. Take some time today and think about how these principles apply to what you're doing right now. What's one small step you can take to be more ear...
31 Mar 2025
Follow the Feeling: Brand Building | Chapter 2 | 3 Things to Know, 3 Things to Do, 3 Things to Share
What's the connection between economics and communication? We explore that question, the theme of Chapter 2 in Kai D. Wright's insightful business book "Follow the Feeling: Brand Building in a Noisy World." Learn how Nobel laureates Daniel Kahneman and Gary Becker influenced brand strategy, consumer behavior, and demographics. Using our 3x3 format, we give you three (3) things to know, three (3) things to do, and three (3) things to share with others. For creative inspiration, su...
28 Mar 2025
Follow the Feeling: Brand Building | Chapter 1 | 3 Things to Know, 3 Things to Do, 3 Things to Share
Looking for a fresh perspective on brand building in today's chaotic digital landscape? We've distilled Chapter 1 from Kai D. Wright's game-changing book "Follow the Feeling: Brand Building in a Noisy World" into a practical preview for inspiration and motivation. In this chapter, learn the power of pattern recognition, get the foundations of what makes a strong brand, and hear about the work of Emilie Wapnik. Using our 3x3 format, we deliver three (3) things to know, three (3) things t...
27 Mar 2025
Follow the Feeling: Brand Building | Preface and Introduction | 3 Things to Know, 3 Things to Do, 3 Things to Share
We dive behind the scenes of "Follow the Feeling: Brand Building in a Noisy World" by Kai D Wright, offering a backstage pass to the Preface and Introduction. In this episode, we unpack: Surprising research from Bill Gross of Idealab reveals timing is more important than team or idea for startup successOnly half of Fortune 500 companies survive over time, highlighting the vulnerability of even established brandsToday's business landscape is increasingly social, data-driven, experi...
26 Mar 2025
🔒 Daily Dose | Careers vs. Cuddling | Future of Work and Personal Brand Building
Subscriber-only episode Why are careers winning over cuddling? In this episode of Brand Builder Lab, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a date. Hear how the creator economy and longevity mindset are shaping the future of work, increasing the economic value of personal brands. Get a sneak peek at the ACE method for personal transformation, inspired by Arthur Ashe. Whether you’re building a star...
26 Mar 2025
🔒 Daily Dose (Bonus) | Careers vs. Cuddling | Future of Work and Personal Brand Building | Subscriber-only
Subscriber-only episode Why are careers winning over cuddling? In this episode, we unpack the reasons behind Harris Poll's recent discovery that 61% of individuals would rather job hunt than go on a date. Hear how the creator economy and longevity mindset are shaping the future of work, increasing the economic value of personal brands. Get a sneak peek at the ACE method for personal transformation, inspired by Arthur Ashe. Whether you’re building a startup or refreshing you...
25 Mar 2025
Follow the Feeling: Brand Building | 3x3 Book Review | 3 Things to Know, 3 Things to Do, 3 Things to Share
How do you get the most value out of any book? In this episode, we introduce a new formula for turning ideas into action, and action into inspiration for others. We do the heavy lifting of breaking down the book so you don't have to: listen to learn the top three things to know, top three things to do, top three things to share with others. Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe. Subscribe to the week...
25 Mar 2025
Daily Dose (Bonus) | Building a Cult Brand | Lessons from Duolingo, Peloton, Liquid Death, and the NBA | Subscriber-only
What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark deep emotional connection and community. From sonic branding and unique lingo to rituals, visual identity, and even shared enemies, we break down the patterns that turn customers into superfans. You’ll hear real-world examples, fresh insights, and a powerful takeaway: building a brand people believe in starts with au...
Subscriber-only episode In this episode, we roll up our sleeves and dive into Page 18 of the Follow the Feeling Workbook—where the real work begins. This chapter marks the start of the “Community & Feeling” section, the emotional foundation of the LAVEC framework. You’ll explore the Brand Checkup, a powerful self-assessment tool that helps you evaluate your brand’s strength across seven essential factors: core community identification, emotional connection, community bond, brand per...
In this quick-hit episode, we dive into pages 15 to 17 of the Follow the Feeling Workbook—the “Community and Feeling” overview. Think of it as your brand’s emotional cheat sheet: a fast, practical guide to understanding why the most powerful brands don’t just sell products—they build movements. You’ll learn how to define your shared purpose, create meaningful engagement platforms, and celebrate your community in ways that build loyalty and trust. With examples from Peloton, ELF Be...
24 Mar 2025
Follow the Feeling: Brand Building | Podcast and Book Preview
In this episode, get an overview of "Follow the Feeling: Brand Building in a Noisy World." You'll hear about the key takeaways of the book along with the LAVEC framework. Discover how cult brands from Disney to Peloton thrive in a cluttered world by unlocking their winning strategies around community, feelings, lexicon, audio, visuals, experience, and culture. Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe. Subscri...
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