About Food & Beverage Insights by Beverage Experts at Imbibe
www.imbibeinc.com | Imbibe’s R&D department includes a dedicated team of flavor chemists, product developers and taste modulation experts. Think of us as your team, helping provide you with the confidence and resources to grow your brand, business, and the industry. www.imbibeinc.com | marketing@imbibeinc.com
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Food & Beverage Insights by Beverage Experts at Imbibe
Food & Beverage Insights: 2021 Food & Beverage Industry Trends
This episode gives a nod to the top 10 trends we're predicting for 2021.
Spoiler alert:
- Immunity Boom: Shout out to the following brands for launching immunity products in 2020: Propel (immune support), Sway (Energy + Immunity), Uncle Matt's (Ultimate Immune), B1U (Ocean Spray, I Want Immunity Water), and Cloud Water (+ Immunity)
- Mood Boosters: Products that help reduce stress and anxiety will continue to surge.
- Transparency: If you're not on the transparency train, you may be left behind. This is an important consideration for players throughout the supply chain.
If any of the trends we've identified spark ideas for you, Imbibe is here to help. Email us at thedrinktank@imbibeinc.com or visit our website at www.imbibeinc.com to jumpstart your project.
24 Aug 2020
Food & Beverage Insights: ACV as a Remedy
Apple cider vinegar (ACV) is touted for its many perceived benefits (both in and outside of food/beverage). Some proponents suggest that this abrasive ingredient helps with weight loss, regulating blood sugar levels, lowering cholesterol, and contributes to a healthier gut thanks to it being a natural source of probiotics.
Listen to this sound bite for brands to support if you're interested in tasting a more palatable version than straight ACV (though we know some consumers prefer their daily shots of vinegar).
Shout outs to brands that are incorporating vinegar into their product line(s): Bragg's, Kevita, Neuro beverages, Shivelight, Horballs, Element and Shire City.
For more on beverage development: www.imbibeinc.com or email us at thedrinktank@imbibeinc.com
17 Jul 2020
Food & Beverage Insights: Better for you Bubbles
The CSD sector has been on the decline for the past 15 years, with 2020 showing a 19% decline in the U.S. (statista), much of which can be attributed to Covid-19's impact, especially in the foodservice sector. Still, Covid hasn't prevented some innovators from spicing up this category with nutritional profiles and ingredient statements that better align with consumers' priorities of today (and in some instances, this is accomplished with actual spices).
Shout out to a few better-for-you brands that didn't make it into the episode, but that we are watching: Zevia, Olipop, Wave Soda, and Xoca.
For more on food and beverage trends: https://imbibeinc.com/category/trendspotting
Email us at thedrinktank@imbibeinc.com to learn how we can support your beverage development process.
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