The war for the food dollar is upon us and the future of the small family farm is hanging in the balance.
But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.
Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.
Sales lessons from the 7-figure snack stick farmer (John Arbuckle).
John Arbuckle shares hard-won sales lessons from scaling his 7-figure snack stick business to over 600 retail stores nationwide, empowering listeners with negotiating power and wholesale business secrets.
11 Oct 2024
Nick Carter & the rise of Market Wagon
An "online farmers market" that connects consumers & farmers within a shoppable platform is a business model many have attempted, but few have accomplished.
Nick Carter and the team at Market Wagon are one of the few!
They've hit the INC 5000 list twice during their quick expansion to serve 30+ markets across the Midwest & East Coast.
Marketing, tech, and logistics are typically the most difficult parts of the supply chain for farmers to solve, and this is where Market Wagon shines.
Nick is a friend, and this industry needs more innovative people like him.
That's why we invited him on the show to share his fascinating journey from farm kid, to serial farm-to-fork entrepreneur.
If you're serious about growing your direct marketing business, I'm confident you'll benefit from this episode.
Today, Nick has transitioned from CEO to the board of Market Wagon and is now the managing partner of 9Strong Holdings, which is buying businesses in the meat-to-consumer ecosystem.
It's an inspiring concept and in the episode, you'll hear Nick share about the portfolio that currently includes a raw meat pet brand, a processing facility, and a cold fulfillment center in Indianapolis.
This all made for a 90-minute episode that's worth listening to twice.
11 Sept 2024
7 figures in agri-tourism with Ryan MacKay
Ryan MacKay is the owner of Lilac Hedge Farms. Their primary sales outlet is DTC eCommerce, but they also operate a 7-figure agri-tourism enterprise consisting of:
A cozy farm store & ice cream bar.
A full-service kitchen & stage for live music.
Multiple Air BNB rentals.
A giant inflatable jump pad for the kids.
And of course, they host farm tours & all kinds of community events.
While this is a lot to manage, there's a reason Ryan has been able to scale his eCommerce business with a hyper-regional customer base.
Even as they expand to serve customers states away, the on-farm activity will still build trust & authenticity for the consumers who will never visit.
Why? Because these experiences are something Omaha Steaks and ButcherBox could never recreate.
Feel like you're in a good market for agri-tourism? You won't want to miss this episode with Ryan.
Learn more about Lilac Hedge Farms at – https://lilachedgefarm.com/
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Apple Podcasts (US)
4.9 / 5
30 ratings
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