Food Marketing Nerds Restaurant and CPG Marketing Podcast

About Food Marketing Nerds Restaurant and CPG Marketing Podcast

In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. After co-founding a digital agency aimed at helping food and beverage brands boost sales to millennials, I started interviewing experts in the field to get insights into what makes the best food and beverage brands so successful. I created this podcast to share these interviews with you, and to help other food and beverage businesses achieve their goals in an actionable and entertaining way! Visit FoodMarketingNerds.com to download your free social media e-book.

Publisher

Blue Bear Creative

Category

business · business

Language

en

Explicit

No

First episode

23 Sept 2016

Latest episode

18 Nov 2020

Latest episodes

66 episodes in the feed.

1. 

   18 Nov 2020

   What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn

   On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a sweetener is pretty new in the US, date syrup has been around for a long time – as in, dating back to the biblical era. During a trip in the Middle East, David and his best friend, Brian, tried date syrup for the first time and became obsessed. Realizing there was nothing like it sold in the US, David and Brian soon partnered up, founding what would become D'Vash. In just a couple years, D'Vash went from two friends selling their Original Date Syrup at Farmers Markets, to now, where they're sold in over 5000 stores, and have a growing product line. On today’s episode, David takes us through how he and his partner scaled the business up, from developing the product, to shifting to a co-packer, to landing the golden ticket of their first Walmart PO. Obviously things have been going pretty well for D'Vash, but there were certainly bug learnings in the process, which David shares in today’s episode. Whether you’re thinking of starting your own food company, in the midst of scaling, or are trying to gain more market share, David’s interview will  leave you with plenty of savvy marketing ideas applicable at almost any size company. David's Recommended Reads: Scaling Up by Verne Harnish Learn More About D’Vash at: @dvashorganics on Instagram dvashorganics.com Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.

2. 

   11 Nov 2020

   How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield

   On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the question instead becomes “how do you influence the way consumers think or feel about a brand they already  know,” or at least think they know. In our conversation, Chas and I discuss some of Jäger's recent campaigns and innovations, all of which bring different use cases of the product to the forefront. Jäger’s marketing team has done a great job highlighting the unique strengths of their product by identifying and leaning into how consumers are actually behaving. We discuss the campaigns from insight to execution, how they’ve adapted the ideas to a changing wine and spirits landscape, and plenty of the learnings in between. It’s not everyday you get to learn from a marketing legend, discussing one of the most recognizable brands in the world. Joining us out of New York, we're excited to welcome Chas Littlefield. Recommended Reads Your Marketing Sucks Learn More About Jägermeister: Jägermeister.com @jagermeister on Instagram

3. 

   4 Nov 2020

   How to Stress-Test Your Brand Strategy with Michael Keplinger

   Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging design, which helps them better understand what sways consumers in a given purchase decision. Smashbrand works with brands like Kool-Aid, Yucatan Guacamole, 7-Eleven Private Label, Duracell, and even PayPal. While their brand work reaches beyond the food and beverage space, make no mistake, these people are absolutely food marketing experts. In this episode, you’ll learn how Smashbrand uncovers the hidden insights that validate or nullify ideas around what influences purchase decisions. If you’re in the strategy or consumer research side of marketing, I think you’ll find this conversation to be especially useful. Learn more here: Smashbrand (https://www.smashbrand.com/) For full interview transcripts and other valuable resources, check out FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants (https://bluebearcreative.co).

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Apple Podcasts (US)

5.0 / 5

58 ratings

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Books guests

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