For Love & Money

About For Love & Money

Hosted by Chief Purpose Activist, Carolyn Butler-Madden, The For Love & Money Podcast is a show where business and social purpose meet to inspire a movement for positive change – business as a force for good; brands driving profit through purpose. The two essential ingredients we explore through our podcast interviews? Firstly, Love. Love of our home planet; of humanity; people; culture. Love of what you do and why you do it. The love that employees, customers and clients have of a business built on love. Secondly, Money. Yes, profit. We explore how purpose drives profit. Also how being profitable allows purposeful businesses to scale their impact. The objective of the show is all about inspiration. We want to help our listeners to answer the question so many of them have in their minds: How do I build a purpose-led business in a way that is meaningful, profitable and inspires me and everyone in the organisation to use our business as a force for good?

Publisher

Carolyn Butler- Madden

Category

business

Language

en

Explicit

No

First episode

31 Aug 2021

Latest episode

8 Sept 2026

Latest episodes

106 episodes in the feed.

1. 

   8 Sept 2026

   Ep 105 The Worry Dog: How Dr Julie Paine is Helping Children Manage Anxiety

   EPISODE OVERVIEW Dr Julie Paine spent years as an equity research analyst at Morgan Stanley, reading balance sheets and sizing up senior leadership, before retraining as a Chartered Psychologist. Over the course of twenty years of practice she noticed that the roots of most adult anxiety trace back to childhood — and started to wonder what it would take to reach children before those patterns set in. The result is Django the Dachshund, Stories From a Very Small Dog — a children's book series narrated by Julie's own miniature dachshund, built to give children a way to understand and hold their worries rather than be consumed by them. The first title, Joss and the Lucky Boots, follows a young girl facing a huge challenge at school, almost overwhelmed by worry, until Django helps her see it differently. In this conversation, Julie unpacks the psychology behind the books — including attentional plasticity and the idea that children can build real agency over anxiety — and shares what she's learned taking Django directly into schools, plus the story behind the Django Worry Dog, a small companion toy built on the same principle as Guatemalan worry dolls. IN THIS EPISODE The two career pivots that took Julie from equity research to psychology to children's author Why the birth of her second child was the real turning point away from investment banking The moment in session that led Julie to want to reach children before anxiety takes hold What attentional plasticity is, and how it gives children agency over worry Why Django had to be the narrator, not Julie — and what that meant for how the books are written How Julie is taking the books directly into schools as her primary route to market The story behind the Django Worry Dog, and why it's a companion to the books rather than a separate product What's next for the Django series, and Julie's hopes for where the mission can go ABOUT DR JULIE PAINE Dr Julie Paine is a highly experienced Chartered Psychologist and former Equity Research Analyst for US bank, Morgan Stanley. Educated at University College London and City University London. She holds Doctorate, Masters and Undergraduate degrees in Psychology. Following twenty years working in mental health, Julie decided to repurpose her knowledge and extensive experience and package it in a way that might appeal to young children, educators and parents, to help build childhood resilience againstanxiety. A condition she identifies as blighting the lives of many adult patients. And so, Django the Dachshund, the loveable lead character and narrator, in a new series of children’s books was born. Based on Julie’s own and much-cherished miniature dachshund dog. The books aim to do so much more than simply tell a story, targeting young readers aged 6 to 9 years. They are not medicalised or lead footed. Instead they deliver adventure and enjoyment first and mental health learning as a natural by-product, through warm, uplifting text and enchanting illustrations. Joss and the Lucky Boots is the first of four books to be published in the series about a young girl who faces a huge sporting challenge at school and is almost consumed with worry and doubt, until Django encourages her to think a little differently and win the day. LINKS & RESOURCES Django the Dachshund — djangothedachshund.com Instagram — @storiesfromdjango Email: info@djangothedachshund.com Buy the book: Amazon Amazon Australia Amazon UK Illustrations by Nicola Metcalfe. For enquiries about bulk order discounts, contact info@djangothedaschschund.com WORK WITH CAROLYN Carolyn Butler-Madden helps purpose-driven leaders turn conviction into both impact and commercial advantage. Keynote speaking — carolynbutlermadden.com Consulting — thecauseeffect.com.au

2. 

   27 Aug 2026

   Ep 104 Brands with Heart: Philippa Durant on How Purpose Drives Performance

   EPISODE OVERVIEW What does it actually take to turn purpose into a performance lever? Not a values statement. Not a CSR budget. A genuine, measurable driver of revenue, retention and growth. Philippa Durant is Country Manager for Expedia Australia and New Zealand, one of Australia's Top 50 CMOs, and a marketer with over two decades of experience building brands at Coca-Cola, Virgin and Expedia Group. For her Executive MBA capstone at the University of Sydney Business School, she conducted 40 in-depth interviews with CEOs, CMOs and purpose consultants across Australia. What she found reframes the entire conversation. Purpose, it turns out, isn't just something you feel. It's something you measure. And when it's embedded in strategy, people and customer experience simultaneously — not in one or two, but in all three — the performance impact is significant. WHAT WE COVER Why love might just be good for business — and why the numbers matter more than the feeling Philippa's career journey from Coca-Cola and Virgin to Expedia, and what drew her toward purpose-driven leadership The Brands with Heart framework — and the four-segment matrix that shows where your organisation sits on the purpose journey Why a purpose statement means nothing — and what actually brings you to the starting line The three pillars that must be aligned for purpose to drive performance: strategy, people and customer What Intrepid Travel does that most organisations don't — and why they want the whole industry to go on the journey with them The surprising link between solid purpose integration and solid business process How embedding purpose in product cost — not CSR cost — makes it impossible to strip out The $211–243 billion cost of disengagement to the Australian economy — and what that means for the P&L Why younger generations may be better equipped for this work than those of us who came to it later Philippa's dream for the travel industry — and her next phase of research PHILIPPA'S BRANDS WITH HEART FRAMEWORK Based on 40 qualitative interviews with CEOs, CMOs and purpose consultants across Australia, Philippa's capstone research identifies three pillars that must work together for purpose to function as a genuine growth lever: Strategy — purpose must be embedded in the organisation's strategic direction People — purpose must be lived throughout the organisation, not siloed in HR or a single team Customer — purpose must be woven into the customer journey and experience Her four-segment matrix maps where organisations typically sit: Purpose as Positioning — purpose lives in marketing only Performative Purpose — purpose sits outside the organisation as CSR, disconnected from strategy Purpose in Pockets — purpose is driven by one or two exceptional leaders but hasn't been negotiated across the executive Purpose Driving Performance — purpose is integrated across all three pillars and functions as a genuine growth lever RELATED EPISODES Episode 2 Geoff Manchester on Intrepid's Profit with Purpose Journey Episode 69 An Intrepid Special: Cultural Immersion in Australia's Red Centre Part I and Part 2 Episode 99 Sara King, Intrepid Travel: Creating Positive Change Through the Joy of Travel Episode 42 Kelly Beater, Head of Felix Mobile on the Power of a BHAG GET INVOLVED IN PHILIPPA'S RESEARCH Philippa is now entering a new phase of research, focused specifically on the travel industry. She is looking for: Participants for qualitative interviews (leaders in the travel industry) Respondents for a broader quantitative survey (open to all organisations) Examples and case studies of purpose-driven performance to feature in the research ABOUT PHILIPPA Philippa Durant is an award-winning marketing executive who combines world-class brand expertise with purpose-driven leadership to deliver exceptional business results while creating positive societal impact. With over two decades of experience leading marketing teams at global powerhouses includin

3. 

   13 Aug 2026

   EP 103 Money Backwards: Why Amanda di Medici Built Yenom

   EPISODE SUMMARY Amanda di Medici is the founder of Yenom, an independent financial wellbeing business helping employers address the hidden cost of financial stress in the workplace. After careers spanning technology, mortgage broking, financial counselling and adult education, Amanda built Yenom to reach a group she calls the "working poor": people who have jobs, but not enough left over to actually get ahead, and who fall outside every government-funded support service because they don't hold a Centrelink card. In this conversation, Amanda shares the personal turning point that led her to build Yenom, why she has deliberately built the business to be commission-free and product-free, and how financial stress is fast becoming recognised as a genuine psychosocial risk inside Australian workplaces. She also explains the story behind the name Yenom, and previews the financial wellbeing app she is launching in August 2026. IN THIS EPISODE Amanda's early lesson in money management, and the friend's offhand comment that changed how she thought about saving Her path from law, finance and adult education into mortgage broking, and what she saw there that she couldn't unsee Why she calls her audience the "working poor," and who falls into that gap between paying the bills and being supported The personal catalyst, turning 50 and losing her sister, that pushed her to build Yenom Why Yenom is built to be 100% independent, with no AFSL, no products sold, and no commissions The story behind the name Yenom, and the brief she gave her branding team: "know thyself" What she's seeing in the mining sector, including apprentices earning six-figure salaries who are bankrupt within five years How financial stress is emerging as a workplace psychosocial risk, and its link to AI-driven job uncertainty The financial wellbeing app launching in August, and how it fits alongside Yenom's corporate and workshop offerings Amanda's dream for Yenom: her app in a hundred thousand pockets, and a foundation that funds financial literacy long after she's gone ABOUT AMANDA DI MEDICI Amanda di Medici has an educational background in Law, Finance and Adult Education, along with over thirty years' experience across tech and community services. While exploring a self-employment opportunity in finance broking, Amanda saw first-hand the need for comprehensive, basic financial education among the many people she met each day, from those seeking zero-deposit home loans, to those caught in "rent to buy" schemes, to those with no realistic path to credit at all. That experience led her into roles with the Brotherhood of St Lawrence and TAFE NSW, where she built the grounding in structure, support and outcomes behind effective financial literacy education. Twenty years on, Amanda founded Yenom, an independent financial wellbeing business that meets people where they are: at work. Yenom combines workplace financial wellbeing programs with a gamified mobile app, and its defining principle is independence. Yenom does not sell or recommend financial products, and does not sell or market using client data. Its sole objective is personal financial understanding and increased wellbeing. Amanda is also a sponsor of the Women in Mining Network and works closely with the mining and heavy industry sectors. CONNECT Amanda di Medici on LinkedIn Yenom Join the Yenom Beta Help Build the Yenom App WORK WITH CAROLYN Carolyn Butler-Madden helps purpose-driven leaders build magnetic brands, galvanise their people, and become trusted changemakers. Keynote speaking — carolynbutlermadden.com Consulting with The Cause Effect — thecauseeffect.com.au

Who has been a guest on For Love & Money

Names identified in recent episode analyses. Showing up to five guests.

• Abigail Forsyth
• Katherine Teh
• Craig Swift-McNair

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

11 ratings

Podcast Authority Score: 39 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

47

Social presence

0

YouTube

0

Engagement

77