Welcome to the forank Marketing podcast with Leigh and Zoe! We dive into all things marketing—no fluff, just honest, actionable insights. From SEO and PPC to industry trends and real-world strategies, we share our expertise with a dose of humour and straight talk. Occasionally joined by special guests, we keep it real while helping you navigate the ever-changing marketing landscape. Tune in for a frank take on marketing success!
Episode #20: Agentic Search: What is it? And How Much Should I Care About It Right Now?
Agentic search is starting to change how we search, browse and interact with websites.
But what does “agentic” actually mean, and how much do SEO teams and businesses really need to worry about it right now?
In this episode, we chat with Tory Gray and Anne Berlin from The Gray Dot Company about what’s coming next. We look at how AI agents could move beyond simply finding information to actually taking actions on websites — from monitoring stock and ticket availability to booking viewings, holding flights and adding products to baskets.
We also talk about what businesses can do now to prepare, including how to think about agentic readiness, where SEO teams can start adding it to their roadmaps, and why this isn’t just an SEO problem. From pressure-testing forms and navigation to balancing risk with early-adopter opportunities, we cover the practical stuff without getting too caught up in the hype.
If you’re trying to get your head around agentic search and what it could mean for SEO, this one’s for you.
Links Discussed:
Agentic Search Tips for Agencies (https://www.wix.com/seo/learn/resource/agentic-search-tips-for-agencies)
Google Keynote (https://io.google/2026/explore/google-keynote-1)
Guests
Tory Gray: https://www.linkedin.com/in/torygray/ (https://www.linkedin.com/in/torygray/)
Anne Berlin: https://www.linkedin.com/in/acberlin/ (https://www.linkedin.com/in/acberlin/)
Website: Gray Dot Co, an SEO, PPC and AI company (https://thegray.company/)
📍 Find us here:
Website: https://www.forank.com/ (https://www.forank.com/)
YouTube: https://www.youtube.com/@forank-marketing (https://www.youtube.com/@forank-marketing)
Zoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/ (https://www.linkedin.com/in/zoeashbridge/)
Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/ (https://www.linkedin.com/in/leighbuttrey/)
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Interested in sponsoring an episode? Get in touch at marketing@forank.com (mailto:marketing@forank.com)
31 Jul 2026
How SEO & PPC Work Together: Our Favourite Tactics
SEO and PPC are often treated as separate channels.But some of the best marketing results happen when they work together.In this episode, we explore why search shouldn't sit in a silo, how SEO and PPC can strengthen each other, and why combining insights across both channels leads to better content, better landing pages and better business outcomes.We share real client examples, discuss how PPC can quickly validate search intent for SEO, why landing page experience matters just as much as the ad itself, and how a joined-up search strategy can improve conversions, user experience and lead quality.If you're looking to get more from your search marketing, this one's for you.📍 Find us here:Website: https://www.forank.com/YouTube: https://www.youtube.com/@forank-marketingZoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/ 🎙 Enjoying this episode?Show some love — like, comment, and subscribe to stay updated on future episodes!Interested in sponsoring an episode? Get in touch at marketing@forank.com
26 Jun 2026
Episode #18: Schema: What Is It And How To Use It
Schema used to be a technical SEO nice-to-have.Now it's becoming a critical part of how search engines and AI systems understand your content.In this episode, we explore why Schema matters more than ever and how structured data is helping businesses improve visibility in an AI-driven search landscape.We break down what Schema actually is, how it works behind the scenes, and why keywords alone are no longer enough to communicate meaning effectively.We also discuss practical ways to implement Schema, whether you're using WordPress, Shopify, custom-built websites, or Google Tag Manager. From plugins and platform tools to manually adding JSON-LD, we cover the options available and where businesses should start.Along the way, we share our favourite Schema types, including Person, Organisation, Service and Product markup, as well as the tools we use to test, validate and monitor structured data performance.This episode is about making your content easier for search engines to understand — not by creating more content, but by adding the context that helps machines interpret it correctly.If you're interested in SEO, AI search, or improving how your website appears in search results, this one's for you.📍 Find us here:Website: https://www.forank.com/YouTube: https://www.youtube.com/@forank-marketingZoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/ 🎙 Enjoying this episode?Show some love — like, comment, and subscribe to stay updated on future episodes!Interested in sponsoring an episode? Get in touch at marketing@forank.com
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
461
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
7 ratings
Podcast Authority Score: 26 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
14
Social presence
0
YouTube
66
Engagement
32
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Questions about forank Marketing
Who hosts forank Marketing?
Leigh Buttrey and Zoe Ashbridge host the show. Published by forank.
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The show publishes monthly, based on its RSS feed.
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