It’s that time of year again! For our final episode of 2025, we return to our traditional recording spot—Skallerup Seaside Resort in northern Denmark—for a cosy and reflective Christmas special.
This time, all three hosts are present, gathered around a very full table of æbleskiver, lukewarm gløgg, and open-hearted reflections. No news segments. No guests. Just an honest conversation about the year that’s passed—what we’ve learned, what surprised us, and how far we’ve come as a team, as a company, and as individuals.
We unpack:
Growing into our roles, responsibilities, and rhythms
Why the last 10% of automation is the hardest—and most fun
Balancing ambition with simplicity
The power of asking “Why do we actually do it this way?”
Hope, realism, and our 2026 wishes for forestry, nature, and tech
From AI-powered cookie recipes to the philosophical meaning of “hygge,” this episode is our little Christmas gift to you—warm, thoughtful, and full of laughs.
Thank you for being with us in 2025.
Merry Christmas and Happy New Year from the Foresting Tomorrow team!
Hosted by Jens Isbak, Rasmus Pedersen, and Benjamin Lauridsen.
10 Dec 2025
Foresting Tomorrow #42 | Special Guest: Peter Hasulyó, Founder of ForestryBrief
This week we’re joined by Peter Hasulyó—the Hungarian forester-turned-journalist behind ForestryBrief, one of Europe’s fastest-growing forestry newsletters.
We trace Peter’s journey from timber trade to publishing, and explore what inspired him to launch a global newsletter on forest policy, tech, and market dynamics—published twice a week.
But the real focus of this episode? Forestry’s public image. We dive into Peter’s recent article “The PR battle forestry never fought: How we lost public opinion while perfecting sustainability”—a sharp critique of the industry’s PR problem, why foresters are losing the narrative, and what it takes to rebuild public trust. We cover:
What makes forestry so hard to communicate
How nature NGOs have filled the storytelling gap
The dangers of being an "open factory" with no PR strategy
Why foresters should collaborate with conservation groups—not just clash with them
And why sustainable forestry is still misunderstood—even in 2025
A thoughtful episode about reputation, responsibility, and the stories we fail to tell—featuring a man who’s making it his job to change that.
Foresting Tomorrow is a weekly podcast hosted by Jens Isbak, Rasmus Pedersen, and Benjamin Lauridsen.
2 Dec 2025
Foresting Tomorrow #41 | AI forestry machines, sound-optimised fan zones, and the EUDR saga continues
We start with the gift that keeps on giving: the EUDR. Parliament and Council are now mostly aligned on a major revision - postponements for all, simplified due diligence, and a lighter process for small forest owners and farmers. But what actually happens next? We untangle the latest twists in the regulatory saga and look at what might be under the tree (or missing) before New Year’s Eve.
Then we head to Canada, where a timber shell roof is solving a major World Cup problem - too much noise. Vancouver’s new fan zone boasts the world’s largest timber arch roof, designed not just for aesthetics and sustainability, but also to reflect sound inward instead of disturbing the neighbourhood.
Also in this episode:
Sweden’s autonomous forest robot ‘AORO’ gets trained in the Unity game engine
Why you shouldn’t confuse cats with logs
A warm-up for next week’s guest episode with Peter Hasulyó from ForestryBrief
A relaxed December episode with robots, real wood, and regulatory déjà vu. Plus a short debate on coffee and whether 42 is really the answer to everything.
Foresting Tomorrow is a weekly podcast hosted by Jens Isbak, Rasmus Pedersen, and Benjamin Lauridsen.
Who has been a guest on Foresting Tomorrow
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Bolette Pedersen
Mads Esbensen
Benjamin Lauridsen
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