FOREVER. BETTER: GREEN FLAGS

About FOREVER. BETTER: GREEN FLAGS

For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester. In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear. Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet. Will Jack convince Kimberley to give a shirt? This is a FOREVER. BETTER. podcast by PUMA.

Publisher

PUMA

Category

arts

Language

en

Explicit

No

First episode

31 May 2023

Latest episode

29 Oct 2025

Latest episodes

2 of 22 episodes have a transcript.

1. 

   29 Oct 2025TRANSCRIPT

   Jerseys for the Future

   Pre-loved, re-loved, or brand new – what does the future of football shirts look like? Jack and Kimberley sit down with upcycler and one of PUMA's Voices of a RE:GENERATION, Andrew Burgess, to discuss innovations designed to reduce the industry’s environmental impact and how fans can play their part. They explore PUMA’s RE:FIBRE programme, which transforms polyester textile waste from factory off-cuts, faulty goods, and pre-loved clothing into new materials. As we reach the end of the series ...

2. 

   22 Oct 2025TRANSCRIPT

   From Goals to Garms

   How did the football shirt become a street-style staple? Designer Hattie Crowther joins Jack and Kimberley to explore why this once pitch-only piece is now a global wardrobe essential, even for non-football fans. Hattie shares how she tells stories through her football shirt-inspired designs, and reveals how iconic kits often draw influence from a wide range of sources—from Oasis’s Noel Gallagher to the Civil Rights Movement. The conversation also dives into the rise of thrifting and how the ...

3. 

   15 Oct 2025

   Dress like your Heroes

   Why do fans wear football shirts? Jack and Kimberley speak to die-hard Man City fan and City Matters representative Angela Worrall about the rollercoaster of supporting a football team and what her collection of football shirts mean to her. Together, they trace the origins of fan jerseys back to a surprising source: a Leicester-based company that once made underwear for nuns. Yes, you read that right. Along the way, they uncover how football shirts help build a sense of identity and community...

Inside a recent episode

Jerseys for the Future

Published 29 Oct 2025 · Transcript excerpt

[…] Yeah, I'm an upcycling. Upcycling is taking an item and making it better pretty much, like taking an old pair of jeans and turning it into a new jacket. Whereas recycling is breaking something down completely, like melting plastic bottles to create new ones. It's basically a full reset, but it does require a lot more energy and resources to recycle versus upcycling. So Andrew, over the course of this series, we've learnt quite a bit. One thing in particular, we learnt that most football shirts are made from polyester. And obviously we know that it takes a long time to buy a degrade once it's been discarded. […]

Who has been a guest on FOREVER. BETTER: GREEN FLAGS

Names identified in recent episode analyses. Showing up to five guests.

• Aishwarya Sharma
• Luke Jacque-Rodney
• Maya Le Tissier
• Oli Bromfield
• Moses Duckrell

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.0 / 5

4 ratings

Spotify

5.0 / 5

13 ratings

Contact FOREVER. BETTER: GREEN FLAGS

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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