Forged in the Field

About Forged in the Field

There are two kinds of people: the smart ones who figure it out early, and the stubborn ones too dumb to quit. Both end up in the same place. I’m proudly in the second group.

Publisher

Scott Niemela

Category

business

Language

en

Explicit

No

First episode

8 Oct 2025

Latest episode

15 Sept 2026

Latest episodes

16 episodes in the feed.

1. 

   15 Sept 2026

   Landon Oldham, Founder - Heartland Soil Services

   00:00 Meet Landon Heartland00:19 Small Town Roots01:44 Wheat and Cattle Talk03:05 Elevator Accident Lesson04:46 K State and Early Jobs05:45 Precision Ag Beginnings06:48 Back Home With Vicki09:26 Heartland Idea Forms14:39 Quitting Job Leap19:54 First Funding Handshake22:56 Handshake Versus Contracts31:18 Bootstrapping Sales Hustle33:37 Grinding Solo to Grow34:17 Recruiting Mark as Partner35:26 From Dining Table to Shop36:50 Hiring Crew and Scaling Up38:04 New Facility and Vicky Joins41:10 Team Culture and Leadership47:05 Heartland Services Today49:12 DataFarm and NRCS TSP52:40 Hiring Noah to Lead Farm Comp55:47 Sampling Process and Turnaround58:17 Netco Network Expansion01:01:21 Unbiased Value vs Co-op Pricing01:08:34 Farmer First Closing Thoughts

2. 

   19 Aug 2026

   Manure 101: Turn Waste into Wealth

   In this solo “Forged in the Field” episode, the host describes a shift in agriculture toward valuing manure, contrasting it with supplement-style NPK fertility sold through co-ops and noting conflicts of interest in sales-driven recommendations. He explains manure’s heavy state and federal regulation, required documentation and testing, and the logistics and costs of hauling and applying a high-volume product in short spring/fall windows. Drawing on Crop Fertility Services’ experience since 2012, he discusses educating conventional farmers to use lower, variable-rate manure applications for yield bumps while gaining organic matter, carbon, micronutrients, and soil biology. He compares nutrient availability across manure types (chicken, turkey litter, cattle), barn systems, and pelletizing, and describes observed outcomes like longer-lasting green corn, heavier test weight, improved drought resistance, and long-term field effects. He argues for closing the crop-livestock loop, measuring ROI with soil samples and yield records, and using data to navigate weather variability.00:00 (https://www.youtube.com/watch?v=16qGFhnczKQ) Manure Mindset Shift02:03 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=123s) Regulations and Paperwork04:55 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=295s) Logistics and Application Costs06:52 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=412s) From Full Rate to Variable Rate08:39 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=519s) Chicken Manure Lessons10:09 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=609s) Barn Types and Nutrient Value12:28 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=748s) Nitrogen Release and Bedding15:49 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=949s) Different Manures and Soil Biology18:45 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=1125s) Proving Products and Snake Oil22:40 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=1360s) Field Results and Nutrient Density28:48 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=1728s) Why Manure Makes Sense30:41 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=1841s) Fertilizer History and Broken Loop35:44 (https://www.youtube.com/watch?v=16qGFhnczKQ&t=2144s) Closing the Circle with Data

3. 

   11 Aug 2026

   Inspiration & Ag Financial Mistakes

   The conversation explores how Dude Perfect-inspired playfulness motivates the speaker to start an entertainment media company built around curiosity, laughter, and creating ridiculous, low-stakes fun, contrasting it with long-term, purpose-driven work. They discuss journaling with the Day One app and thinking out loud as a way to “bookmark” daily memories, then shift to coaching insights about focusing on what you want (not just what you don’t), and the guilt of wanting more while staying grateful, including faith-based reflections on abundance and gratitude. The episode then turns to farm finances: farmers must know costs upfront, avoid chasing yield without ROI, and recognize the profit “bell curve” of inputs vs. returns. The speaker shares how chicken manure won over his conventional-farming grandpa through strong yields, improved soil structure and pH, and slower-release nitrogen that keeps fields greener later in the season.

4. 

   4 Aug 2026

   CFS Origin Story

   From Organic Manure Hustle to Scaling Chaos: Building a Business with EOSAn organic farmer describes how a roundtable with local egg producers led him to start a manure-handling business in 2012 after farmers were buying expensive manure pellets from Michigan and the poultry farm demanded a single MPCA-certified operator to haul manure. What began as a $3/ton management-fee logistics service quickly grew from a 5,000-ton commitment to moving 12,000 tons, adding spreading equipment, trucking, and later bird hauling as barns expanded and new manure types required better handling. Growth brought debt-funded equipment purchases and complex scheduling across weather and soil conditions, while short nutrient windows made customer service critical. By 2021–22, leadership gaps and micromanagement drove chaos and toxic culture, prompting a return to EOS with an implementer, clearer roles (visionary/integrator), and accountability. The narrator reflects on performance-driven leadership flaws, personal hardships, and mindset shifts sparked by “The EOS Life” and Strategic Coach.00:00 Manure Business Spark02:46 Scaling Up Fast03:05 Better Spreading Gear03:57 Pellets And Manure Science06:11 Logistics And Customer Service07:32 2012 Launch And Early Bottlenecks10:42 First Loans And Big Equipment12:58 Bird Flu Expansion14:02 Leadership Breakdown17:33 EOS Collapse And Wake Up Call19:00 Hiring An EOS Implementer22:51 EOS Roles And Visionary Shift25:25 Turbulence And Strategic Coach

5. 

   21 Jul 2026

   Ron Fleming, Sales Manager - CFS

   00:00 Know Customer Pain00:36 From Grocery to Sales02:32 Learning Leadership Fast05:58 Jumping Into Agriculture07:48 Crash Course in Agronomy11:23 First Farm Season Reality16:29 Inside Farmer Culture18:14 Pellet Cycles and Shortages21:27 Forecasting and Accountability24:08 Fertility Basics and Manure Types28:15 Field Day Origins30:17 Growing FIE Through Year Five37:07 Weed Control Crisis38:20 Cultivators Versus Sprayers39:55 High-Tech Weed Solutions41:58 Organic Innovation Boom45:18 Manure Deep Dive47:04 Applying Manure Right50:13 Pellets Success Stories53:11 Microbiology And Humility58:11 Building A Team01:01:54 Scaling Systems And Tech01:06:24 New Products And Liquids01:10:51 Partnership And Pricing01:13:36 Closing Thoughts

6. 

   16 Jun 2026

   Dave Loegering, Director of Sales & Marketing - Crop Fertility Services

   00:00 CFS Marketing Shift01:06 Filtering Bad Leads01:57 Bulk Only Ad Strategy04:57 Google vs Social Ads06:29 AI and SEO Reality09:06 Website Cleanup Mobile UX12:12 Marketing Team Roles13:00 Reporting and Tracking15:57 Sales Process Buildout16:30 Quote Form Data Capture20:35 Pipelines and Follow Up27:32 Relationship Over Transaction33:07 Soil Testing Education35:10 Marketing Funnel Trust38:43 Attention and Targeting42:42 New Products Teaser44:39 Expanding Into New Areas46:32 B2C to B2B Shift47:49 Winning Farmer Trust49:22 Credibility Proof Points50:17 Why Longevity Matters56:20 Growth Brings Attention57:37 Culture and Team Fun01:02:22 Vivid Vision Planning01:06:37 AI and Staying Relevant01:20:02 Support Costs and Boundaries01:24:19 Next Gen Farmers01:27:51 Closing Thoughts

7. 

   9 Jun 2026

   Inside the Lobby An Agricultural Lobbyist's Life

   00:00 Lobbying Basics Explained01:30 Why Lobbyists Matter03:22 Grassroots Advocacy Work07:23 From Farm to DC10:12 Internships Shaping Career14:54 Starting a Lobbying Firm17:03 Types of Lobbying Styles19:23 Trust and Credibility24:02 Staffer Life and One Pagers35:43 Finding Champions in Congress37:18 Building USDA Programs39:38 Manure Benchmarking Idea47:08 Cover Crops and Incentives49:48 Manure Stigma and Reality51:33 Dairy Manure Limits52:57 Manure vs Synthetic Nitrogen53:58 Local Nutrient Recycling55:42 Regulation and Branding57:10 Lobbying as Education01:00:24 Food Health Politics01:03:25 Glyphosate Farm Bill Fight01:04:19 Inside Lobbying Reality01:09:08 Policy Wins Non GMO Label01:13:16 How Farm Bills Get Written01:19:20 Building a New Industry01:22:33 Nutrient Density Markets01:29:41 Organic Farming Volatility01:32:54 Parting Thoughts on Lobbying01:35:52 Wrap Up and Thanks

8. 

   2 Jun 2026

   Jeremy Hafemann, Head of Operations

   From Truck Driver to Head of OpsScott interviews Jeremy, CFS’s head of operations, about his rapid growth from truck driver to leading a growing ops team. Jeremy shares his trucking background, goal of visiting all 48 mainland states, and the challenge of giving up “his” truck to move into office leadership. He explains how CFS’s ops culture shifted from saying “no” to a “yes” mindset, improving vendor relationships by using trusted partners and stronger planning. They discuss building morale and pride through well-kept equipment, creating adaptable teams, and training new drivers with patience and people skills. Jeremy describes the stress and learning curve of managing spreading seasons, pivoting with weather, and implementing rigorous avian-influenza biosecurity measures, including improved tire-spraying systems. He credits mentorship from Al, extreme ownership principles, and developing leaders, and defines success as leading leaders while maintaining family and health.00:00 Meet Jeremy at CFS00:45 Life in Trucking04:31 Trailers and Endorsements06:36 From Driver to Ops11:46 Training New Drivers15:13 Culture and Adaptability17:47 Ops Role Evolves23:19 Why Jeremy Joined CFS29:39 Leadership Lessons from Al38:16 Always Say Yes44:42 Stress and Prioritize48:32 Sales vs Ops Timelines48:56 500 Tons Manure Deal51:13 Mustache Banter Break52:51 Extreme Ownership Lessons55:48 Building Leaders on Crew59:29 Dedicated Trucks Divisions01:03:51 Millionth Ton Milestone01:05:46 Mentors and Big Vision01:08:34 From Driver to Manager01:10:53 Biosecurity Systems Upgrade01:16:31 Stress and First Spread Season01:27:24 Company Culture and Leadership01:33:53 Defining Success Ahead01:35:48 Closing Thanks and Wrap

9. 

   19 May 2026

   Dusty Clevenger, Partner - Ascendant Partners

   Stewardship, Mentorship, and Faith-Driven Investment Banking with Dusty ClevengerThe episode features Scott interviewing Dusty Clevenger of Ascendant Partners, contrasting ownership vs stewardship and a “reservoir vs river” approach to money and blessings. Dusty shares his journey from a multi-generational Nebraska farm family to Kansas City after living in seven states, studying at the University of Nebraska–Lincoln with Air Force support, trading commodities and doing business development at ADM, traveling globally, and ultimately becoming a partner at the boutique ag and renewable-energy investment bank Ascendant. He describes integrating faith into business through Christ’s lordship, learned via solo 24-hour retreats (Bible, journal, prayer) and mentors, including lessons on fruitfulness vs productivity, harmony vs balance, and stewardship. He discusses mentorship as “Paul/Timothy/Barnabas,” stewardship-oriented giving, firm services (selling companies, raising capital, M&A, consulting), AI’s role in efficiency, and urges agribusinesses to adapt to market shifts like traceability, identity preservation, and carbon.00:00 Owner or Steward00:53 Dusty’s Nebraska Roots04:03 Career Plinko Journey06:58 Faith at Work12:41 Solo Retreat Practice17:43 Retreat Lessons Reset22:22 Mentors and Integrity25:34 Retreat Mentor Story26:02 Paul Timothy Barnabas Model28:45 Money Heart Stewardship31:34 River Versus Reservoir Giving34:49 Capital Raising Scenarios38:01 Boutique Bank Deal Sizes41:39 AI Tools And Bedside Manner45:54 Adapt Or Get Distressed49:09 Final Thanks And Wrap

10. 

    12 May 2026

    Justin Bajema, Founder - Rebel Pastures

    From Iraq to Rebel Pastures: Justin Bajema on Truth, Service, and Clean MeatOn Forged in the Field, Scott interviews Justin Bajema of Rebel Pastures, a farm-to-table meat box company shipping to the lower 48 states. Justin shares how his Marine Corps service (two Iraq tours, near-death injuries, and disillusionment with “official narratives”) shaped his drive for growth, truth-seeking, and service. After building a West Michigan real estate and property management business, he joined a veterans PTSD treatment ranch venture in Texas, then returned to Michigan, spending years processing major life transitions. During COVID, he redirected his frustration into building Rebel Pastures, starting with pasture-raised chickens and expanding to hogs, lamb, and grass-fed/finished beef, now partnering with farms nationwide. He argues for fewer chemicals and drugs in food, criticizes misleading labels and industrial agriculture, and urges viewers to “inspect what you expect” and ask better questions.00:00 Wired for Growth00:37 Meet Justin Vama01:58 From Marines to Real Estate03:08 Restless Success Trap03:51 Warriors Heart Ranch04:47 Back to Michigan Reset05:44 Mountains and Transition07:01 COVID Sparks Rebel Pastures09:11 Scaling Pasture Raised Meat12:07 Partner Farms and Mission16:38 Defining Food Quality18:33 Chemicals and CAFO Reality22:45 Label Lies and Cheap Food27:13 Processed Food and Health31:34 Marine Corps Origins33:33 9/11 and Wanting War35:05 Norway Detour35:53 War Drums Rising36:15 Sailing to Kuwait38:08 Crossing Into Iraq39:31 Ambush Alley Chaos42:19 Cruelty After Survival43:14 Nation Collapse Lessons44:18 Second Tour IED Threats47:11 Canal Rollover Ordeal50:19 IED Blast And Evac55:56 Hospital Reckoning58:05 From Anger To Purpose01:01:16 Farming As Therapy01:03:50 Know Your Farmer01:06:13 Inspect What You Expect

11. 

    5 May 2026

    Al Watkins, COO - Crop Fertility Services

    From Hog Barns to COO: Mindset, Faith, Leadership, and Building a Winning Culture at CFSIn this episode Scott talks with Al Watkins, COO at Crop Fertility Services, about his journey through hard work, failures, and lessons in mindset, coaching, and faith. Al shares his early years working hog barns, running a pressure washing business, building and operating pig facilities, then shifting into trucking, lime spreading, and eventually hauling for CFS starting in 2022. He explains how execution, self-talk, competitiveness for team success, and servant leadership helped improve customer service and operations. Al recounts two cancer diagnoses—a GIST tumor requiring removal of 13 inches of small intestine and later prostate cancer with surgery—both shaping his perspective, priorities, and decision to sell his business. The conversation highlights CFS culture, team growth, budgeting discipline, and their belief that sustainable, manure-based fertilizer will be increasingly important in agriculture.00:00 Unbreakable Mindset00:18 Meet Al Watkins01:06 Coaching Faith Leadership03:20 Grit and Competitive Drive05:02 Early Hog Barn Hustle07:54 Pressure Washing Scale Up09:41 Family First Farm Life12:10 Back to Entrepreneurship15:46 Trucking and Lime Pivot17:58 Joining CFS and Executing22:44 Health Scare and Scaling28:08 Second Cancer and Selling36:58 COO Role and Toughness39:06 Culture Over Blame39:58 Budgets Create Freedom40:47 Why Overtime Matters42:36 Servant Leadership Style44:56 Cancer Changed Perspective49:37 Marriage Priorities Framework51:40 Raising Independent Kids55:13 Youth Sports Parent Culture58:59 Building Team Excellence01:04:46 Department Leads Spotlight01:10:33 Sales Skills That Win01:12:14 Lunch And Solve Process Fixes01:13:40 Fix It Culture Wins01:14:13 Raising the Leadership Bar01:15:49 Self Taught Learning Mindset01:17:38 DIY Savings And Smart Buying01:20:42 Young Team And Tech Adoption01:22:06 Faith And Media Detox01:24:21 Sustainable Farming Vision01:28:04 Family Farming And Kids01:32:50 Coaching And Relationships01:33:32 Humility Self Control Awareness01:38:49 Helping Kids Early Wealth01:43:17 Time Priorities And Closing

12. 

    21 Apr 2026

    Arlen Stark, CFO - Crop Fertility Services

    On the Forged in the Field podcast, Scott sits down with Arlen Stark, CFO of Crop Fertility Services, to unpack the experiences that shaped his path to leadership.Arlen shares his upbringing rooted in humble beginnings, his early strengths in math and athletics, and how tools like StrengthsFinder helped him lean into a data-driven, intentional leadership style. He walks through key chapters of his career—from Big Four accounting to navigating a hedge fund during the 2008 financial crisis, leading within U.S. Bank’s development program, and helping scale FreightWaves through pivotal transitions.The conversation shifts deeper as Arlen reflects on returning to Minnesota, stepping into restaurant ownership, and navigating the sudden loss of his father—moments that reshaped his faith, perspective, and purpose. He speaks candidly about the role of coaching, vulnerability, and the ongoing commitment to investing in yourself.Arlen also shares his belief in improving soil health and nutrient density through regenerative practices, why culture is a true competitive advantage at Crop Fertility Services, and his vision for building a company that creates meaningful, shared success.00:00 Invest In Yourself00:22 Meet Arlen Stark01:53 Family Roots05:51 Forged In Business07:39 Math Mindset08:46 Strengths Over Weaknesses11:36 Sports And St Johns15:21 Name And Values16:22 Faith And Anger18:41 Signs And Surrender27:41 Grace And Forgiveness30:30 College Wake Up Call33:27 Finding The CFO Path36:47 Career Detours41:22 FreightWaves Pivot45:26 Coming Home Again47:40 Back Home After Loss48:29 Interim CFO Break50:05 Return CFO Opportunity53:11 Why Nutrient Density56:01 Culture Wins Growth01:11:23 Coaching Mindset Shift01:18:26 Future Legacy Goals01:23:09 AI Modern Finance01:31:07 Health Journey Focus01:33:07 Final Advice Signoff

13. 

    14 Apr 2026

    Karyn Tomlinson, Founder - Myriel

    Karyn Tomlinson (Myriel) on Hospitality, Local Sourcing, and Building Community After COVID | Forged in the FieldKaryn shares how time in Dassel with her grandparents—gardening, cooking, and inviting people in—shaped her view of hospitality as connection and love. After studying at Le Cordon Bleu in Paris, she worked in test kitchens, catering, restaurants, led a pastry program, staged in Sweden, and later became a chef at a farm-to-table restaurant that closed just before COVID, amid her grandmother’s death. Those events pushed her to clarify her purpose, build Myriel intentionally as a high-touch, community-centered space, and partner with a contractor/realtor to launch gradually via takeout. She discusses leadership, team culture, local farms and foraging, minimalist cooking that showcases ingredient quality, and future goals including a cookbook, show pitch, and broader local food-system work.00:00 Hospitality As Connection00:13 Meet Chef Karyn Tomlinson02:33 Growing Up In Dassel04:56 Gardening Sparks A Calling07:24 Designing A Cozy Myriel08:26 Post Covid Human Touch11:09 Choosing Le Cordon Bleu15:45 Faith And Kitchen Purpose18:46 From Paris To Restaurant Life21:06 Sweden And Finding Direction23:29 Myriel Born From Setbacks26:08 Forged In The Fire27:02 Loss and Fresh Start27:47 Dinner That Built Community30:55 Pandemic Partnership Launch34:11 Myriel Today After Beard36:06 Team Culture and Hospitality39:04 Leadership Letting Go43:02 Ingredient Integrity Matters48:25 Texture Flavor and Farming52:30 Telling the Sourcing Story53:31 Future Plans and Purpose55:41 Final Reflections and Farewell

14. 

    7 Apr 2026

    Jared Flinn, Founder - Bulk Loads

    From Farm Poverty to BulkLoads: Jared Flinn on Building a Trucking Marketplace, Faith, and LeadershipOn the Forge in the Field podcast, Jared Flinn, co-founder of BulkLoads, shares how growing up in rural northeast Missouri—working from age eight in his family’s sawmill and experiencing serious injuries—shaped his drive to find new opportunities. After studying agriculture at the University of Missouri and working in truck logistics at Bartlett Grain, he recognized how fragmented bulk trucking was and began using texting and internal systems to streamline sourcing trucks. He left Bartlett in 2011 to build BulkLoads, facing early financial strain and doubt before launching a subscription-based marketplace that grew to thousands of paying members. Flinn explains how the company expanded into Smart Freight Funding (factoring), a TMS, insurance, permitting/compliance, and a fuel card, now totaling about 80 employees, and discusses leadership lessons, mentoring, faith in the workplace, his devotional and children’s books, and future goals to further impact trucking and rural America.00:00 Basement Breaking Point00:33 Farm Roots And Scarcity02:41 Sawmill Life And Danger06:35 Searching For More07:06 Learning Grain And Trucking08:31 Spotting A Fragmented Market10:44 Texting Loads And Tech Shift12:55 Old School Dispatch Days16:21 Building Toward Bulkloads18:30 Leaving The Safe Job23:16 Turning On Paid Subscriptions25:13 Scaling With Relationships27:43 Mentors And Humility29:24 Smart Freight Funding Launch31:47 Ecosystem Of Services33:47 Leading Under Pressure35:30 Hiring for Adversity37:17 Faith Origins and Accident40:09 Men’s Group Breakthrough42:02 Praying at Work44:14 God Uses the Broken46:07 Letting Jesus Love You48:20 Quieting the Noise51:12 Vision for What’s Next55:51 Know Your Numbers57:26 Diversify to Survive01:00:04 Devotional for Truckers01:02:12 Self Publishing Lessons01:02:19 Semi Sam Kids Books01:04:52 Trailer Backdrop Story01:05:50 Final Thoughts and Connect

15. 

    21 Nov 2025

    Brandon Meiners: The Truth About Yield Versus Nutrition

    Forged the Field Podcast Episode 2: Leadership and Innovation in Agronomy with BrandonIn this episode of the Forged the Field Podcast, host Scott welcomes Brandon, the Director of Agronomy at Midwestern Bio Ag. The conversation dives deep into leadership, the challenges and triumphs of running an independent agronomy business, and the impacts of effective management on both personal and professional levels. Brandon shares his journey from running a family business to taking on a leadership role at Midwestern Bio Ag, emphasizing the importance of transparent and vulnerable leadership. The talk also touches on the importance of nutrient dense food, sustainable farming practices, and how small modifications in farming strategies can lead to significant improvements in both soil health and profitability. Tune in for insightful discussions on leadership, agronomy, and the future of sustainable farming.00:00 Introduction and Welcome01:02 Current Projects and Career Background02:22 Leadership Philosophy and Challenges13:08 Personal Journey and Family Business25:35 Joining Midwestern Bio Ag28:47 Impact and Future Goals35:13 Innovative Soil Transformation Techniques36:06 The Birth of Terra Nu Dry Fertilizer37:48 Nutrient Density in Foods and Fertilizers38:55 Balancing Minerals for Optimal Plant Health40:25 The Role of Soil Microbiome in Agriculture44:59 Challenges in Modern Agriculture46:29 The Future of Sustainable Farming51:38 The Importance of Nutrient Dense Crops58:30 Success Stories in Organic Dairy Farming01:05:29 Concluding Thoughts and Future Conversations

16. 

    8 Oct 2025

    Jessi Hoppe: Finding Strength and Voice in Adversity

    In this episode, Jessi, a key team member at Crop Fertility Services, shares her personal story of resilience and growth. She discusses her family life, including her passion for indoor plants and her challenging experiences related to her son's severe health issues. Jessi recounts the emotional turmoil of her son's seizures, hospital stays, and a critical heart condition. These experiences pushed her to become a strong advocate for her children, overcoming her initial timidity. She also reflects on her upbringing and how it shaped her current parenting and life principles. Jessi emphasizes the importance of leaning on loved ones for support and the power of visualizing a positive future to navigate through life's toughest moments.

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Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

2 ratings

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