Raw. Real. No BS.
Forget the Noise is for the entrepreneurs and young professionals who are tired of the hype, the hustle porn, and the generic advice.
This is where AJ Cappuccitti breaks down what actually works — building businesses from the ground up, protecting your time and money, scaling without losing your mind, and creating a legacy your family can actually be proud of. He's done it. He's still doing it. And he's not hiding the messy parts.
You'll hear about real deals, real wins, real failures, and the exact systems that keep a multi-six-figure operation from falling apart. No fluff. No motivational platitudes that don't mean anything. Just actionable insights from someone in the trenches every single day.
The mantra is simple: No excuses. If I can do it, you can do it.
Whether you're just starting out or scaling hard, this is your weekly reality check and your fuel to keep moving.
NEW EPISODE EVERY WEDNESDAY
25. Longevity Through Running | Featuring Lauren Roberts
In this episode of the Forget the Noise podcast, Lauren Roberts shares her journey from being a physiotherapist to founding Running Physio and expanding into a Pilates studio. The conversation delves into the challenges of entrepreneurship, the importance of community in running, and the impact of technology on athletes. The conversation delves into various aspects of running, including the significance of proper footwear, the psychological factors influencing runners, and the importance of structured training programs. It also touches on the role of physiotherapy in injury prevention and recovery, as well as the emerging trends in boutique fitness. The conversation explores the nuances of running mechanics, personal growth, and the importance of mentorship in professional development. It delves into how experiences shape decision-making and the balance between work and family life, culminating in reflections on personal achievements and future aspirations.
Takeaways
Discipline vs. Obsession
The Journey of Running Physio Running shoes impact performance
Proper training prevents injuries Midfoot striking is economical
Personal growth shapes decision-making
Chapters
00:00 Introduction to Lauren Roberts
02:58 The Birth of Running Physio
06:04 Navigating Business Challenges
09:00 Acquisition and New Roles
10:12 Expanding Horizons: Pilates Studio
13:02 The Entrepreneurial Mindset
16:05 Running Culture and Community
19:51 The Impact of Technology on Running
24:36 The Cult of Running Culture
25:32 The Importance of Running Shoes
29:17 Understanding Shoe Compatibility
30:49 The Role of Ego in Running
34:11 The Reality of Physiotherapy
39:11 The High Rocks Phenomenon
40:40 The Boutique Fitness Debate
42:25 Creating Effective Running Programs
48:50 Running Mechanics and Optimization
51:20 Setting Standards and Expectations
54:49 The Role of Mentorship
57:19 Balancing Work and Family Life
01:00:05 Navigating Business Partnerships
01:02:57 Publications and Client Impact
01:05:00 Personal Reflections and Future Goals
8 Oct 2026
24. Seasons in Business | Featuring Trevor Cowley and Rick Trimmer
The conversation explores the challenges and realities of entrepreneurship, emphasizing the importance of discipline, obsession, and the need for a supportive environment. The speakers discuss personal experiences, the significance of changing one's environment, and the mental struggles faced during business highs and lows. The conversation delves into the challenges of communication in relationships, the struggles of entrepreneurship, and the complexities of the construction industry. It highlights the importance of understanding personal value, the dynamics of hiring, and the emotional toll of business ownership. The conversation delves into the challenges of overcoming personal and professional setbacks, emphasizing the importance of taking action and surrounding oneself with supportive individuals. The speakers share personal experiences of resilience, the significance of self-reflection, and the necessity of building a network that fosters growth and accountability.
Takeaways
Discipline over motivation
Importance of changing environment Communication in relationships is key
Understanding personal value is crucial Overcoming adversity requires action
Surround yourself with supportive people
Chapters
00:00 The Drive Behind Entrepreneurship
02:46 The Value of In-Person Connections
05:52 Navigating Business Highs and Lows
08:48 Building Confidence Through Community
11:56 The Burden of Expectations
14:56 The Challenge of Balancing Relationships
18:02 The Complexity of Human Interactions
20:55 Finding Solutions vs. Venting Problems
29:00 Navigating Communication Challenges
31:59 The Entrepreneurial Journey
34:00 Market Dynamics and Business Growth
39:06 Building a Sustainable Business Model
45:55 The Importance of Humility in Work
51:14 Facing Adversity and Options
52:15 Mental Health and Motivation
54:01 Ego and Taking Action
55:08 Learning from Experience
56:25 The Importance of Community
58:41 Loneliness at the Top
01:01:05 Building Relationships and Boundaries
01:05:03 Finding Your Own Voice
01:09:00 Balancing Learning and Action
01:11:07 Creating Value and Authenticity
1 Oct 2026
Adversity is a Privilege | Featuring Jordan Mitchell
In this episode, Jordan Mitchell shares his journey in combat sports, discussing the importance of discipline, mindset, and the transition from amateur to professional fighting. The conversation delves into the psychological aspects of fighting, the challenges faced, and the broader implications of pursuing one's passion. In this conversation, the speakers delve into the importance of discipline over motivation, the challenges of loneliness during personal growth, and the vulnerability that comes with competition. They also discuss the privilege of facing adversity and the balance between personal expectations and the love for the sport.
Takeaways
Discipline vs. Motivation
Mindset in Combat Sports Discipline over motivation
Embracing loneliness for growth
Chapters
00:00 Introduction to Jordan Mitchell
02:09 Understanding Combat Sports
07:10 Transitioning to Professional Fighting
11:37 The Psychology of Fighting
17:01 Pursuing Passion and Overcoming Challenges
20:12 Fighting as a Stepping Stone
25:04 The Grind: Motivation vs. Discipline
28:06 Navigating the Lonely Chapter
31:57 Finding Purpose in the Grind
34:10 The Vulnerability of Competition
37:28 Adversity as a Privilege
40:11 The Balance of Expectations
44:09 Love for the Fight: Process vs. Outcome
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
3 ratings
Contact Forget The Noise
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Forget The Noise?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
