ForgeX Files

About ForgeX Files

Revenue Xchange is forging the future of Account-Based GTM + AI. Davis Potter, CEO & Co-Founder of ForgeX, welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights to help you elevate your programs and career. Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth. Have any questions? Drop them here https://docs.google.com/forms/d/1f4hz20MIobLXrh2tWBIqgjzySUdrHPxCBh-fZgn02uo/edit

Publisher

Davis Potter

Category

business

Language

en

Explicit

No

First episode

22 Oct 2023

Latest episode

5 Oct 2026

Latest episodes

37 episodes in the feed.

1. 

   5 Oct 2026

   RX22: What It Takes to Run 1:1 ABM at Enterprise Scale | Sandy Walters, Okta

   In this week's episode of the Revenue Xchange, host Davis Potter sits down with Sandy Walters, an ABM leader at Okta with experience building 1:1 programs across large enterprise organizations. They break down what 1:1 ABM actually requires, from account economics and sales alignment to the level of research, resources, and personalization needed to make the model work. Key Takeaways: 1.) 1:1 ABM Is an Account Strategy: Start with the account’s business challenges, goals, and buying dynamic...

2. 

   25 Sept 2026

   RX21: Why Every GTM Team Is Already Running an Account Investment Strategy (and What AI Changes About It)

   In this week's solo episode of the Revenue Xchange, host Davis Potter reports back from a week of conversations in Austin with agency owners, MarTech CMOs, and a virtual roundtable of enterprise ABM and demand gen leaders. He breaks down why every GTM team is already running an account investment strategy, whether they call it ABM or not, and where AI adoption inside marketing teams is actually getting stuck. Key Takeaways: 1.) ABM Is Your Account Investment Strategy: It spans marketing, sa...

3. 

   20 Aug 2026

   RX20 - How Loftware’s CMO is Rethinking Marketing with AI | Justin Anovick

   In this week's episode of the Revenue Xchange, host Davis sits down with Justin Anovick, Chief Marketing Officer at Loftware. Together, they walk through how Loftware has re-engineered its GTM processes around Claude and Copilot, from account research agents to hyper-personalized landing pages built in minutes instead of weeks. Key Takeaways: 1.) One Prompt Replaces 25: Loftware's account research agent pulls Salesforce, Gong, and ZoomInfo into one consistent dashboard. Justin estimates the ...

Who has been a guest on ForgeX Files

Names identified in recent episode analyses. Showing up to five guests.

• Marcus Hiles
• Tyler Pleiss
• Tom Zawacki
• Amber Bogie
• Steve Armenti

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 17 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

34

Social presence

0

YouTube

0

Engagement

0

Contact ForgeX Files

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about ForgeX Files