From the award-winning team at Viscul, the Fork & Lens podcast takes a fascinating look at the challenges and rewards of marketing for the food and beverage industry. Host and Managing Director Jessica Hughes sits down with an impressive lineup of industry professionals who share insights on a range of topics, including marketing to buyers, working with agencies, and successfully growing brands. In other episodes, listeners get a peek behind the Viscul curtain as Jessica and her talented colleagues tell their favorite firsthand tales from the front lines of food and bevy branding.
For our final episode of 2020, we're taking it back to 2006 when Apple introduced its "Get a Mac" campaign. The idea of talking about the competition in advertising has been around for a long time, but Apple took a slightly different approach. The Viscul team talks through the now-iconic campaign, its impact, and if it still holds up in today's world. Have a listen!
If you haven't seen the campaign or need a refresher, here the entire series:
https://www.adweek.com/creativity/apples-get-mac-complete-campaign-130552/ (https://www.adweek.com/creativity/apples-get-mac-complete-campaign-130552/)
21 Oct 2020
Lori Taylor: Putting a Spotlight on the Produce Department
Lori Taylor is the Founder & CEO of The Produce Moms, a lifestyle media brand and community of passionate fresh produce advocates with a mission to inspire everyone, especially children, to eat more fruits and vegetables. For ten years, Lori sold fresh produce to over 300 grocery stores throughout the United States. Today, Lori and her team are fully focused on educating consumers about fresh produce. In today's episode, she and Jessica spotlight the produce department and talk about where these products we see every day may be coming from.
13 Oct 2020
Kasey Sheffer: Curating & Marketing a Private Brand Label
Today, we look at what 17 years of progressive experience in brand strategy, development, and deployment look like from Kasey's perspective. We dive into customers' needs and how to stay relevant in an ever-changing and developing market.
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