Welcome to the "Forward Founders" podcast, where we talk to forward-thinking founders who are disrupting industries, building innovative products, and creating positive impact in the world.
Hosted by Glide Agency, each episode features in-depth conversations with founders from a variety of backgrounds and industries, exploring their journeys, challenges, and successes.
Whether you're interested in tech startups, social entrepreneurship, or just curious about the people behind the companies that are changing the world, this podcast is for you.
In this episode of "Forward Founders" we talk to Claudia North about the challenges faced by solopreneurs and ecommerce businesses in optimizing their online presence and logistics.
Running a business can be lonely, something that Claudia learned when she founded her first business "Mumi & Bubi" and was a key factor in founding her second business, "With Small Business".
"With Small Business" provides eCommerce marketing advice, connecting small businesses with qualified marketing experts, so Claudia was the perfect guest to delve into topics such as balancing generating revenue with growth, the importance of data and understanding consumer behaviour.
CLAUDIA NORTH: https://claudianorth.com/ (https://claudianorth.com/)
WITH SMALL BUSINESS: https://www.withsmallbusiness.com/ (https://www.withsmallbusiness.com/)
BUY HER BOOK: https://www.amazon.com.au/ECOMMERCE-GROWTH-FRAMEWORKTM-ESSENTIAL-MARKETING/dp/B0BN9DM8TZ (https://www.amazon.com.au/ECOMMERCE-GROWTH-FRAMEWORKTM-ESSENTIAL-MARKETING/dp/B0BN9DM8TZ)
#podcast #ecommerce #ecommercetips #smallbusiness #smallbusinessadvice #revenuegeneration
00:00:00 Introduction of Claudia North
00:05:08 Entrepreneur Sells Baby Product Business After Successful International Expansion
00:11:33 Challenges Of Selling Products Online And Building Direct Relationships With Consumers
00:15:54 Founder Of Small Business Explains Motivation For Starting Up
00:20:48 Craft Brewery In Perth Not Scaling Revenue Despite Active Organic Social Media Presence
00:22:37 The Importance Of Balancing Revenue Generation And Digital Marketing For E-commerce Businesses
00:26:13 Small Businesses Need Support In Knowing What To Do Next
00:32:31 Challenges For Small Businesses In Transitioning To Google Analytics
"Forward Founders" is a podcast hosted by Glide Agency.
https://podcasters.spotify.com/pod/show/forward-founders (https://podcasters.spotify.com/pod/show/forward-founders)
At Glide Agency we’re all about connecting people so brands can thrive online. We help e-commerce retailers, disruptive businesses and ground-breaking startups generate revenue, by establishing direct and transparent ROI from their digital advertising spend. We also support community-focused and socially-minded organisations to enrich their digital presence through a mix of brand awareness and lead generation campaigns.
https://www.glideagency.com/ (https://www.glideagency.com/)
(https://www.youtube.com/@EsChandra)
https://www.instagram.com/glide_agency/ (https://www.instagram.com/glide_agency/)
https://www.linkedin.com/company/glide-agency/ (https://www.linkedin.com/company/glide-agency/)
15 Dec 2022
Sustainable Marketing with Jacqui Kay
Es Chandra is joined by Jacqui Kay, Marketing Manager from Brownes Dairy, to talk about #sustainablemarketing (https://www.youtube.com/hashtag/sustainablemarketing). They cover topics such as the importance of sustainability in business practices, recyclable packaging and how Brownes Dairy has evolved & adapted to be future-focused in light of changing consumer behaviour.
28 Nov 2022
All About Audio Advertising
Es Chandra is joined by Aaron Matthews, Chief Audio Officer from Creative Fix, to talk about audio advertising. They discuss topics such as the different types of audio ads, how audios ads have been reimagined compared to radio ads, the strategy involved in audio marketing and the future growth of audio advertising.
25 Oct 2022
Building your Personal Brand
Es Chandra is joined by Jay Jaye, the Founder of the Aces of Spades Agency, to discuss building your brand and being seen as the expert in your niche.
1 Jun 2022
Unpacking E-commerce Fulfilment
Es Chandra is joined by Sophie Stott, the Managing Director of Quickmail to talk about how e-commerce fulfilment has grown over recent years and what it means for businesses. They discuss topics such as common misconceptions around fulfilment, insights around repurposing packaging and the story about how Quickmail succeeded at pivoting from traditional mailing to e-commerce fulfilment and third-party logistics.
2 May 2022
Scaling with Content
Es Chandra from Glide sits down with Jai Howitt, Founder & CEO of Brand Boostr, to discuss how to produce content for E-Commerce brands, covering points such as balancing scaling vs the cost of production, how to diversify content risk, where to start with content and how TikTok is a totally different game.
5 Apr 2022
Working in a Creative Agency
Nelly Reffet from Glide sits down with Natalie Jenkins, CEO of Block Branding, to discuss the ins and outs of working in a creative agency and provide advice for aspiring new designers.
25 Nov 2021
E-Commerce Photography
Es Chandra from Glide sits down with Matt Reed from Sum Effect to talk about the emphasis of visual content in marketing.
The importance of product photography in e-commerce is immense: when shopping online, shoppers do not have the benefit of being able to see the product before them – but photos are the perfect solution to this. Not only will you see your conversion rate improve, but you can improve your marketing campaigns with excellent custom images, highlight the USPs of your product through imagery, establish your brand identity, and attract new customers.
20 Oct 2021
Leading With TikTok
Es Chandra from Glide sits down with Seva Mozhaev to talk about all things TikTok & using it to drive business. TikTok’s popularity soared during the pandemic, becoming the most-downloaded app in the world in the first quarter of 2020. Where TikTok shines is in generating brand awareness and engagement. There's no doubt that this platform is only going to get more effective from here in terms of audience growth and innovation. The platform is still young, and at its current growth rate, brands that hop on the network now will see the most benefits.
Be sure to tune into this episode of the Glide Academy Podcast.
8 Sept 2021
In-House Marketing Manager
Es Chandra from Glide sits down with Tahnee Sharp - Managing Director of The Marketing Room to talk about how businesses are adapting, changing & discovering new ways to implement marketing strategies.
2 Sept 2021
Building Demand Through Customer Experience
Es Chandra from Glide sits down with Craig Atkinson - the Group Manager for E-commerce, at Thermomix, Australia and New Zealand - to discuss creative thinking & key digital strategies to help increase consumer demand.
1 Sept 2021
Building Business Growth on Instagram
Es Chandra from Glide sits down with Brooke Vulinovich - an Instagram specialist & creator of the global Social Club Membership and Academy - to discuss how businesses can leverage the power of social media to increase brand awareness and boost their bottom line.
18 Aug 2021
Leading with LinkedIn
Es Chandra from Glide sits down with Nathanial Bibby -Managing Director of Bibby Consulting Group - to discuss the growth of LinkedIn Marketing and Lead Generation.
With over 660 million registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. With the right strategy, LinkedIn can be a powerful engagement hub for both companies and entrepreneurs. Tune in to this episode of the Glide Academy Podcast to learn all about this space.
6 Jul 2021
E-commerce Fulfilment
Es Chandra from Glide sits down with Jesse Emia - the CEO of KeepSpace - to discuss the future of e-commerce fulfilment within the Asia Pacific region. Tune in to hear the potential growth and challenges of this industry as an increase in e-commerce along with types of consumer purchases is changing the course for retailers and their e-commerce fulfilment needs.
29 Jun 2021
How Startups Can Build Value
Es Chandra from Glide sits down with Charlie Gunningham - an adviser to the Australian Government and consultant to various WA-based tech businesses - to discuss all things start - up
22 Jun 2021
Marketing for Wearable Technology
On episode 3 of the Glide Podcast Es Chandra sits down with Scott Forrest - the Digital Marketing Director of Nuheara - to discuss strategies and marketing metrics for wearable technology.
16 Jun 2021
Creative Thinking in the Digital World
This week we are diving deep into the importance of creative thinking. Es Chandra from Glide sits down with Juliet Street - a brand strategist and CEO of Creative Mojo - to discuss all things creative.
29 May 2021
Ecommerce Websites Built For Conversion
Es Chandra from Glide sits down with Ben De Jonge - owner and director of The Cut Creative - to discuss all things ecommerce.
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