Sara Okhuijsen / OASYS NOW: Health Intelligence. Saving Lives.
Sara Okhuijsen never planned to become an entrepreneur. That changed when she was invited to join a promising startup. Today, she is co-founder and CTO of OASYS NOW. The company uses AI to help hospitals find the right patients for clinical trials while protecting patient privacy.
In this episode, Sara shares her journey from academia to entrepreneurship. She talks about the challenges of earning trust in healthcare and how an unexpected investor reference call led to their first customer.
We also explore what it took to win Slush 100, how Sara grew into her role as CTO, and how she kept going through months when success always seemed just around the corner.
13 Oct 2026
Daria Kozlova / Deep Breath: Behind the Data, There’s a Patient
Behind every data point is a patient. In this episode of Founded, Daria Kozlova, co-founder and CMO of Deep Breath, shares how a visit to an intensive care ward turned a marketing role into a personal mission. We explore building AI for healthcare, earning clinicians’ trust and finding the motivation to keep going when things get tough.
22 Sept 2026
Maurice Jongmans / Online Payment Platform: The Power of Saying No
In this episode, we hear the story of Maurice Jongmans, CEO of Online Payment Platform. What started as a solution for online marketplaces grew into an international fintech company with more than 150 employees. Maurice explains how OPP turned complex regulations into business opportunities and secured major clients such as Marktplaats. We also talk about staying focused, daring to say no, building a diverse company culture, creating a healthy work-life balance, and OPP’s next step into physical payments.
26 Aug 2026
Dylan Moerland / ever.day: Building an AI-Native Company
In this episode, we hear the story of Dylan Moerland, founder of ever.day. What started as a skills intelligence platform evolved into a company helping people services companies transform the way they make people decisions with AI. Dylan believes technology should augment people, not replace them, combining data and science with human judgment. We also talk about pivoting when the market changes, the highs and lows of entrepreneurship, taking true ownership, and building an AI-native company designed to scale.
24 Jul 2026
Mischulaikah Grune / Orthofoodie: Growing on my own terms
In this episode, we hear the story of Mischulaikah Grune, founder and CEO of OrthoFoodie. She built the platform from a deeply personal need to improve her own health. Today, OrthoFoodie helps people take control of their wellbeing with personalized nutrition, lifestyle and health advice, all in one intelligent platform. We also talk about building a mission-driven company, thinking globally, and why the best businesses are often born from personal experiences.
30 Jun 2026
Jaime Ascencio / Reefy: Starting before you're ready
In this episode, we listen to Jaime Ascencio, Co-founder and CEO of Reefy. Growing up in Mexico, Jaime spent countless hours diving and witnessed the gradual deterioration of marine ecosystems firsthand. Determined to be part of the solution, he moved to the Netherlands as an international student to study at TU Delft, where he co-founded Reefy - a company creating artificial reefs that protect coastlines while restoring and enhancing underwater ecosystems.
12 May 2026
Thomas Petithuguenin / everox: Leaving corporate to build real impact
In this episode we listen to Thomas, CEO of everox. Thomas was appointed CEO and became the company's first employee back when everox was still a university spin-off. Thomas left a comfortable role to pursue a more impactful path, moving from environmental strategy into the cement industry. In this conversation, he shares the realities of early-stage company building - repeating pitches, hiring a team, and shaping the culture - alongside the freedom, ownership, and responsibility that come with it.
17 Mar 2026
Kelly Ruigrok / GSES: Changing the world without an office
In this episode we listen to Kelly Ruigrock, founder of GSES. Kelly Ruigrok is the founder and CEO of the Global Sustainable Enterprise System, a platform that makes sustainability measurable and transparent for organisations around the world. Starting without a degree and overcoming personal and professional setbacks, she built her company from scratch, turning a vision of a single sustainability standard into a tool used by businesses, governments and major events to drive real impact. Her journey is about resilience, curiosity, and changing the world one metric at a time.
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