Founded in Transcreation 💫

Founded in Transcreation 💫

Delfina Morganti Hernández

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Unclaimed — is this your show?

13
Episodes
2020
First episode

About Founded in Transcreation 💫

Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍 Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation. This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃

Publisher
Delfina Morganti Hernández
Category
business
Language
en
Explicit
No
First episode
4 Jun 2020
Latest episode
27 Mar 2023

Latest episodes

13 episodes in the feed.

  1. 27 Mar 2023

    Why Brands Need Creative Translation Solutions | S3 E1

  2. 22 Mar 2022

    S2 E5 | Csaba Bán: A Technical Translator's Journey to Transcreation

  3. 23 Nov 2021

    S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative Revision

  4. 18 Nov 2021

    S2 E3 | The Challenges of Transcreation + LinkedIn Video Tips for Freelancers, ft. Sylwia Biczyk

  5. 25 May 2021

    S2 E2 | Seth Godin's “This Is Marketing”: A Discussion with Nathan Bennett

  6. 6 Feb 2021

    S2 E1 | Marketing in 2021 and beyond: An interview with Adrian Cohn, Head of Marketing at Smartling

  7. 31 Jan 2021

    S1 E5 |🎵Song Transcreation: Connecting the Dots

  8. 15 Aug 2020

    S1 E4 P2 | Transcreations of Oreo's Wonderfilled campaign—A discussion—and sing-along session—with Natali Lekka

  9. 19 Jul 2020

    S1 E4 P1 | 😎Transcreation, copywriting and content writing with Natali Lekka

  10. 8 Jul 2020

    S1 E3 | 😶What if the original is a translation? | 💡Thoughts on 'the original', as inspired by Michael Cunningham

  11. 27 Jun 2020

    S1 E2 P2 | 😱Making the impossible possible: Nike's👟 slogan "Just do it" gets transcreated into German and Spanish🙆

  12. 14 Jun 2020

    S1 E2 P1 | 🙋Eva Katernberg on transcreation techniques and her career move into localization

  13. 4 Jun 2020

    S1 E1 | What is transcreation👀? What are some interesting examples? | Coca-Cola Is It

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