Founder Facing

About Founder Facing

From Pre-Seed to the S&P, host Gus Joseph sits down with startup founders building exciting new businesses in all industries. From getting funding, allocating capital, hiring, customer acquisition, and marketing, we dive deep on all the most important decisions any founder makes on their journey to success.

Publisher

South Lamar Studios

Category

business

Language

en

Explicit

No

First episode

6 Nov 2024

Latest episode

1 Oct 2025

Latest episodes

3 of 8 episodes have a transcript.

1. 

   1 Oct 2025TRANSCRIPT

   B2B Content Masterclass: Quality vs. quantity and the vanity metric trap with Melissa Garcia

   The secret to content is all about knowing who you're talking to. In this episode of Founder Facing, I sit down with Melissa Garcia, Content Marketing Manager at DoControl, to break down what actually works in content marketing, how to measure real impact beyond vanity metrics, and why most founders are sabotaging their content with AI generated slop. We also dive into: Why brand awareness matters more than you think The vanity metrics trap Quality vs. quantity in content The problem solution approach to content The fragmented customer journey in 2025 Links: Connect with Melissa on LinkedIn (https://www.linkedin.com/in/melgarcia662/) Check out DoControl here (docontrol.io)

2. 

   25 Feb 2025

   Choosing the right Co-Founder with Aura Co-founders Purvi Goel & Gautam Madaan [007]

   Aura co-founders Purvi Goel and Gautam Madaan discuss the critical factors in selecting a co-founder, emphasizing trust over experience and sharing responsibilities during early startup chaos in this interview.

3. 

   28 Jan 2025TRANSCRIPT

   Find Your Niche - How AMTIL is REVOLUTIONIZING Aerospace Education [006]

   Founder Josh Wall discusses how AMTIL revolutionizes aerospace education through virtual reality, offering hands-on, scalable solutions for aircraft mechanics in this interview with the host.

4. 

   7 Jan 2025

   Matt Toresco on Breaking into Healthcare as a startup with Patient Advocacy and Personal Branding [005]

   Matt Toresco, founder of Archo Advocacy Group, shares strategies for healthcare startups to differentiate themselves through patient advocacy and personal branding, emphasizing authenticity and long-term customer relationships in this interview.

5. 

   11 Dec 2024

   Building a Better Checking Account with Vie Co-Founder Jake Bass [004]

   Vie Co-Founder Jake Bass discusses building a fintech startup to improve the checking account experience, navigating funding, and establishing customer trust in financial services in an interview with Gus.

6. 

   2 Dec 2024

   Building (Inc) your personal brand with Matthew Schneider [003]

   Matthew Schneider, founder of Building Inc., discusses strategies for bootstrapping a business and leveraging content and events to cultivate a strong personal brand, particularly on LinkedIn, in an interview.

7. 

   13 Nov 2024

   Cercles: A Home for Digital Nomads & Remote Workers with Ahmad Mansour

   Ahmad Mansour, founder of Cercles, discusses building a platform that addresses the unique housing needs of digital nomads and remote workers by fostering community and trust in mid-term rentals; this is an interview.

8. 

   6 Nov 2024TRANSCRIPT

   Customer Acquisition & The Future of Prospecting with Ryan O'Hara

   Ryan O'Hara, CEO of Pitchfire, discusses the evolving landscape of prospecting and cold outreach, emphasizing the importance of content and personal branding for founders in this interview.

Inside a recent episode

B2B Content Masterclass: Quality vs. quantity and the vanity metric trap with Melissa Garcia

Published 1 Oct 2025 · Transcript excerpt

[…] I feel like being extra specific about who you're targeting, tailoring your content. Yeah, I feel like, I don't know, do you think that brands are getting more aware that like going viral isn't the only thing that matters nowadays? I do. And I think a lot of that is it's it's very different between B2B and B2C. […]

Who has been a guest on Founder Facing

Names identified in recent episode analyses. Showing up to five guests.

• Purvi Goel
• Gautam Madaan
• Josh Wall
• Matt Toresco
• Jake Bass

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

3,029,513

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 38 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

25

Social presence

0

YouTube

93

Engagement

32

Contact Founder Facing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.