About Founder Vision (full audiobook) — Positioning and Narrative for B2B founders
Listen to the AI-narrated version of Founder Vision by Luke Stevens, a short, founder-friendly book on understanding what vision is and how to turn that into positioning and a clear, compelling B2B sales narrative.
How to turn your narrative into a clarity strategy that builds a position in the mind of the buyer.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 12 — How to: Sales narratives
How to turn your positioning into a micro-pitch & sales narrative, with an example deck outline.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 11 — Strategy 4: Ride it
How to stack our fundamental strategies to ride a winning position to #1 in your segment and market.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 10 — Strategy 3: Own it
How to build memory associations in the broader market through consistency over time, with B2B SaaS brand examples.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 9 — Strategy 2: Find it
How to position in a niche by finding the segment, user innovation, or attribute that’s unique to you, with B2B SaaS examples.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 8 — Strategy 1: Prove it
How to position around a wave that’s sweeping an industry, with B2B SaaS examples in CRM & AI.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 7 — The four positioning strategies
Prove it & ride a wave, find it & focus on a niche, own it & build a brand, & ride it when you’ve found a winning position.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 6 — Science 3: N=1 thinking
Your positioning is a bet — why not make it a rigorous one based on the fundamentals of positioning, not superficial ’testing'?
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 5 — Science 2: Markets
Learn how the science of diffusion (niche) and modern brand science (reach) influence positioning & GTM strategy.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 4 — Science 1: Attention
Understand how right-brain ‘story 1’ and left-brain ‘story 2’ attention help us make sense of the niche/vision split in B2B positioning.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 3 — Three Areas of Science
Use attention science to win deals, market science to win segments, & N=1 thinking to win as a company.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 2 — The two modes of attention
The foundation of science-based positioning is ’the hierarchy of attention’ which explains the two major approaches to B2B positioning in tech.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Chapter 1 — One Big Idea
A new positioning approach for B2B tech companies — new fundamentals, new choices, & new outcomes. Get started with the simple 1-2-3-4 framework.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: About Luke — The Unicorn
The things that I saw at The Unicorn that drove me to write Founder Vision. (Oh, and how I got fired.)
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
14 Nov 2024
FV: Introduction — Founder Vision
Start here and learn how we’ll go from vision — in both senses of the word — to positioning and narrative in the quest for product/market fit.
Founder Vision is written by Luke Stevens & narrated by AI voice Brian.
Get the free Founder Vision positioning canvas: https://lukestevens.co/newsletter/ (https://lukestevens.co/newsletter/)
Buy Founder Vision on Amazon (Kindle & print): https://www.amazon.com/dp/0975665243 (https://www.amazon.com/dp/0975665243)
Read Founder Vision online: https://lukestevens.co/foundervision/ (https://lukestevens.co/foundervision/)
For more about Luke, go to https://lukestevens.co/ (https://lukestevens.co/ )
Thanks for listening!
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