FoundHer Podcast

About FoundHer Podcast

We’re Heather & Dianne 🎙️ Founders of @onlyprettierdesign 🌿 Here to make your small biz dreams come true 🤩 New episodes every Tuesday 📣

Publisher

OPDFoundHer Podcast

Category

business

Language

en

Explicit

No

First episode

16 Jan 2024

Latest episode

7 May 2024

Latest episodes

15 episodes in the feed.

1. 

   7 May 2024

   Interview with Micah from The Southern Spirit - OPDFoundHer Ep. 15

   In this episode, we got to chat with Micah Griffin, the founder of The Southern Spirit. Micah's journey actually started with selling home decor from multiple small businesses. She had originally planned to open a store before the pandemic hit, so she switched gears and started selling her stuff online. One day, Micah's husband brought home a dehydrator, which led Micah to create the handcrafted Cocktail Infusions that they are known for today! We met Micah at her first big trade show in Atlanta, where we purchased her Cocktail Infusions for our store, and enjoyed discussing all things business, motherhood, and faith. Expanding her business to wholesaling was a big deal for The Southern Spirit. Micah talks about how tough but exciting it was to make that change. Micah believes in having a good balance between work and everything else in life. She also talks about picking the best people to work with her, making sure they all bring something different to the table. The Southern Spirit has been growing a lot lately! Micah shares her tips for growing a business and shares a product that recently launched: Pineapple Sundown. Micah doesn't just sell to wholesalers—she's also providing training to help others know how to sell their products! Being a mom and running a business can be hard, but Micah tells us about her struggles and how she manages everything with strength and positivity. Micah also shares something really special: The Southern Spirit is going to start giving back to good causes, including D’s Trust the Light Foundation. Micah shares how she can relate to the cause and is excited to have it on their list of charities. As we wrap up, Micah's story reminds us that being an entrepreneur means facing challenges, seizing opportunities, and always staying true to yourself and God’s plan for your life. We are so grateful for the opportunity to interview her and can’t wait to see her at the next market! Check out Micah here: Website: thesouthernspirit.com Instagram: instagram.com/southernspirithome Facebook: facebook.com/southernspirithome YouTube: youtube.com/@thesouthernspirit Pinterest: pinterest.com/southernspirithome TikTok: tiktok.com/@the_southern_spirit

2. 

   23 Apr 2024

   How Do You Know When You're Making the Right Move? - OPDFoundHer Ep.14

   In this episode, D and Heather delve into the intricacies of decision-making. From personal anecdotes to sage advice from loved ones, they explore various methods to determine the right path forward. Join them as they navigate the complexities of choice and find solace in newfound peace. D's Decision-Making Method: D shares her unique approach to decision-making, revealing her reliance on the flip of a coin. Despite this seemingly random method, she emphasizes the importance of intuition and deep-seated desires in guiding her choices. Influence of Family: D draws inspiration from her father and Nana, highlighting their wisdom in decision-making. Her father's emphasis on weighing the pros and cons echoes timeless advice, while her Nana's concept of wish lists—want, need, and wish—provides a structured framework for clarity. The Power of Prayer: Both D and Heather stress the significance of prayer in the decision-making process. They encourage listeners to seek guidance through prayer, reminding them of the age-old adage: "Don’t worry about everything, but pray about everything." Finding Peace: Amidst the uncertainties of decision-making, D shares her journey toward discovering a newfound sense of peace. Through introspection and reliance on faith, she finds solace in trusting the process and embracing the signs that guide her path. Embracing Failure: In a society often plagued by fear of failure, D and Heather advocate for embracing the possibility of setbacks. They remind listeners that failure is not synonymous with defeat but rather an opportunity for growth and resilience. In a world filled with choices and uncertainties, determining the right move can be a daunting task. However, by drawing on personal intuition, familial wisdom, and the power of prayer, D and Heather navigate the labyrinth of decision-making with newfound clarity and peace. Join them on their journey as they uncover the secrets to making the right moves in life.

3. 

   18 Apr 2024

   Why You Should Lead... or Get Out of the Way - Ep. 13

   D shares anecdotes about experiences with big families and the associated looks/comments, while Heather discusses the dynamics of raising children with a significant age gap. Together, they explore whether big families contribute to the development of leadership skills. When we hear the word "leadership," who embodies leadership qualities and why? We delve into essential skills for effective leadership, such as the ability to adapt quickly, fearlessness in attempting new approaches, and meticulous attention to detail. Personal reflection is encouraged to recognize leadership traits beyond being perceived as "bossy." We discuss distinguishing between leadership traits and merely being authoritative, highlighting the crucial role of leadership in personal development and retention, applicable not only in business but also in friendships. We share personal development forms from the previous year and discuss the implementation of Personal TBs (Training Books), encouraging other team leads to adopt similar practices. Encouragement is given to shift from directive approaches to asking, "How can I help? What do you need from me?" fostering engagement and support. We reflect on self-assessment, encouraging leaders to consider what they have learned and the actions taken to support their team's personal growth. Book recommendations tailored to team members' interests and needs are shared. Leaders are urged to engage in self-reflection, considering areas for improvement and actively working on growth and development in leadership roles. Although no audience questions are addressed in this episode, viewers are reminded to submit questions for future episodes. We encourage watching the podcast on YouTube, liking, and sharing, while also engaging with the community and staying connected.

4. 

   9 Apr 2024

   OPD FoundHer #12 - Stay True to YOU

   D and Heather extend a warm welcome to listeners for an inspiring episode of the OPD FoundHer Podcast, where they delve into the transformative power of staying true to oneself and how it contributes to designing a life filled with beauty and fulfillment. Setting the stage with the episode title, the hosts emphasize the correlation between authenticity and the creation of a more aesthetically pleasing and fulfilling life. Embracing Your Authenticity: D and Heather dive deep into the concept of authenticity, urging listeners to embrace their unique identity and values. They highlight the connection between staying true to oneself and the creation of a life that reflects personal beauty, both internally and externally. The hosts discuss values such as faith, family, honesty, and transparency, emphasizing how aligning with these principles enhances one's overall sense of well-being and satisfaction. Crafting Your Mission and Values: The hosts explore the process of crafting a personal mission statement and defining core values that resonate with individual beliefs and aspirations. They share personal anecdotes and insights into how aligning with their mission and values has contributed to their sense of fulfillment and inner beauty. Staying Aligned: D and Heather provide practical strategies for staying aligned with one's authentic self, even in the face of external pressures and challenges. They discuss the importance of regular self-reflection and realignment, as well as the value of accountability among oneself and team members. The hosts emphasize how staying true to oneself not only enhances personal beauty but also attracts opportunities and relationships that align with one's authentic essence.

5. 

   2 Apr 2024

   OPD FoundHer #11 - Enjoy the Ride

   Introduction: In this episode, we explore the concept of "enjoying the ride" amidst the relentless scroll of modern life and its impact on our productivity, focus, and overall well-being. Is it worth the struggle? Does it serve as a necessary distraction or merely waste our time? We'll also delve into reclaiming our social lives from the grasp of smartphones and what we could do with that newfound time. Segment 1: The Scroll Dilemma Is it worth it? We question the value of incessant scrolling and whether it truly adds value to our lives. Distraction or unwinding? We examine whether the scroll helps us unwind or if it merely serves as a temporary distraction. Waste of time? Delving into the productivity paradox, we ponder whether the time spent scrolling could be better utilized elsewhere. Segment 2: Getting Social Off Your Phone Is it realistic? We discuss the feasibility of disconnecting from social media and reclaiming our social lives. Alternative pursuits: Exploring the possibilities of what we could do with the time reclaimed from social media consumption. Segment 3: Embracing Your Journey Enjoy the ride: Reflecting on the notion of enjoying the entrepreneurial journey, embracing tenacity, and the importance of resilience. Staying focused: Strategies for staying focused when the ride gets bumpy, including remembering our initial passion and purpose, practicing gratitude, and taking self-care breaks. Segment 4: Crafting Your Story You're the sole author: Empowering listeners to embrace their uniqueness and authenticity in crafting their stories, regardless of societal expectations. Being content vs. drive: Balancing contentment with ambition, acknowledging small wins while staying focused on the big picture. Segment 5: Q&A Session No questions off-limits: Addressing listener questions on staying motivated, celebrating small victories, and maintaining focus amidst challenges. Conclusion: As we navigate the complexities of modern life, let's remember to "enjoy the ride" and be intentional about our time and energy. Whether it's embracing the journey, disconnecting from distractions, or crafting our unique narratives, let's strive for authenticity and purpose in all that we do. This episode offers insights and practical tips for navigating the digital landscape while staying true to our passions and purpose. Join us on this journey of self-discovery and empowerment.

6. 

   19 Mar 2024

   FoundHer Podcast Episode 10 - The Magical Unicorn (Interview with our VA)

   FoundHer Podcast Episode 10 - The Magical Unicorn (Interview with our VA) by OPDFoundHer Podcast

7. 

   12 Mar 2024

   FoundHer Podcast Episode 9 - One mistake you don't need to make.

   Are you a small business owner feeling the weight of endless tasks pulling you in every direction? It's a common struggle, but fear not – relief may be closer than you think. Join D and Heather in this enlightening episode as they delve into the transformative power of Virtual Assistants (VAs) and how it revolutionized their business operations. At the start of the episode, D and Heather provide a glimpse into their upcoming episode on how to navigate the floral industry, teasing a future deep dive into this exciting topic. From there, they transition into a pivotal discussion on the timing of hiring your first team member. Heather shares how bringing on a VA was a game-changer for their business, highlighting the invaluable support they provide. Despite already having teams in place, the addition of a VA brought a new level of efficiency and productivity to their operations. One burning question many small business owners have is whether they can afford a VA. D's swift response, "You can," underscores the accessibility and affordability of this solution. Their journey to finding the perfect VA led them to BELAY, a trusted provider they discovered through sponsorship at a Ramsey event. Through a comprehensive discovery call, they meticulously outlined their business needs, laying the groundwork for a fruitful partnership. Heather admits to initial skepticism about whether someone could handle all their tasks and genuinely connect with them on a personal level. However, those doubts were quickly dispelled as they found the perfect match through BELAY. Unlike the arduous hiring process for contractors, BELAY simplifies the process by matching clients with VAs selected from a vast pool of candidates, ensuring a seamless fit. Their BELAY VA seamlessly integrates with their entire team, providing invaluable support and enhancing overall efficiency. This collaborative approach has led them to develop refined processes that uncover additional business needs. Despite initial reservations, D and Heather have come to trust their VA implicitly, grateful for the accountability and reliability they bring to the table. Setting clear goals and vision for your business is crucial to harnessing the full potential of a VA, ensuring alignment with your values and mission. With BELAY, clients also benefit from a dedicated client service manager who oversees VA management and assists in setting achievable goals for success. D shares a personal anecdote about achieving their 30-day goal of removing email from her phone, thanks to the support of their VA. Such successes fuel their enthusiasm for recommending BELAY to fellow business owners. Looking ahead, D and Heather are excited to feature the CEO of BELAY in a future episode, further exploring the benefits of partnering with a VA service. In conclusion, if you're a small business owner yearning for more control over your time and resources, hiring a VA could be the key to reclaiming your life and propelling your business forward. In the "No Question Off Limits" segment, the question is "Do you like snow?" which leads D and Heather reignite their previous passions for meteorology and storm chasing. Ready to take the leap towards small business success? Click here to discover more about BELAY and email us to connect with our trusted contact! Don't let the demands of entrepreneurship hold you back. With the right support system in place, you can navigate the complexities of business ownership with confidence and clarity.

8. 

   5 Mar 2024

   FoundHer Podcast Episode 8 - Stop Winging It

   D and Heather start their conversation with what information they wanted to know and how they could improve before they hired anyone. They talk about people who have inspired them and D says when it comes to processes, they love Jessica Zimmerman. They took her cause and created processes that they still use and can tell the difference when they don’t. They both mention how they talk about Jenna Kutcher all the time, and D mentions the importance of her view on time. Heather mentions Gary Vee and that he might not be everyone’s favorite, but they have pulled value from him. D says she wishes there was a “WWDD” bracelet for “What would Dave (Ramsey) do?” They highlight how Dave Ramsey and his teachings have been a guiding light in their business. They have spent the majority of their time debt-free. D starts the discussion on how hard it is for small businesses in the market right now. People aren’t talking about it, but they agree that right now is harder than the pandemic. Heather brings up how we’re in a convenience focused market. They remind you that they are not here to sugar coat. They always bring a positive outlook to their business, but it’s important to acknowledge the current reality. These are the platforms they can’t live without: Canva Google Sheets Lightroom QuickBooks Mailchimp Wordpress WooCommerce Elementor Pro Later Thrive (previously Shopventory) When Heather and D started their business, they used Voxer to communicate, even before they had a team. You can hire people, but you have to learn how to do it yourself, first. It’s most beneficial with knowing how much time it takes to do things. You don’t need to do anything, but for some things, you need a measurable expectation. It’s good to be hands on in the beginning and have clear brand guidelines so it’s easier for others to know your brand and how you want your brand to be represented. No Questions Off Limits: Should I take out a loan to start my business? Heather starts by explaining why it makes sense that people would want to take a loan out in the beginning. D immediately says the short answer is no. D says that if you are interested in starting a business, you immediately need to start researching. Heather mentions how all entrepreneurs are risk takers, but it’s important to have a plan. D asks Heather, what would you do for a job instead of this and nursing? Heather says even though nursing was lucrative, she wouldn’t want to go back. She mentions being a gate agent and her whole family could fly for free. We’ll see you in next week’s episode!

9. 

   27 Feb 2024

   FoundHer Podcast Episode 7 - Life's Curveballs Part Two

   Heather starts the episode out sharing how her and D meeting was true divine intervention. D makes Heather answer last week's No Question Off Limits: What would you tell yourself eight years ago or when you were 18? Heather says she would tell herself that life might not end up the way you think, but that's ok. Heather opens the topic of life's curveballs sharing how when she was married, her husband brought up a conversation about how he didn't want to be married anymore. She describes herself as a stubborn and determined woman, and she was not going to let it happen. She didn't believe in divorce and was not going to go through it. She did everything to try to save her marriage, but she mentions how we don’t have control and it’s impossible to have control over everything even though she tried her best to. She discusses how she went through a long separation, and there was a period of four years when her husband wasn’t working during the separation, which was just added stress. During this time, she was still working nights at the hospital on top of OPD. D brings up how Heather always kept her kids in a routine, and Heather acknowledges that she's still doing a good job at it. They wanted them to be as normal as possible despite what was going on in their marriage. Heather brings up that she didn't want to use what was going on in her life as an excuse. She's learned that she is a bit of a "control freak," and when D asks Heather what she's learned from that, Heather says that she's learned to loosen her grip and let things fall where they're supposed to. She says we are stronger and more capable than we think we are. D asks Heather what were some of the hardest things she had to deal with and what did she do to keep going. Heather said it really was putting one foot in front of the other. When dealing with divorce, you go through the grieving process– mainly grieving the future you thought you had. She mentions how moms typically put themselves on the back burner when kids are involved, and now Heather is viewing life differently and she wants them to see that she can still be happy by being fulfilled and content. Heather says to be content, you have to be at peace with what happened. She can see how God is working her story for good, and D mentions how important their relationship with God was during these curveballs in their lives. D asks Heather how she handled the business when all of this was going on, and she says she used the business as a distraction. She says this situation really allowed her to open her mind towards the business and had such a strong peace from God about it. Heather says that peace is really the only way you can wholly move on. Heather says she got a wooden plaque that says "Life isn't about waiting for the storm to pass, it's about learning to dance in the rain," by Vivian Greene. She says that you can only sit in it so long before you need to pull up your bootstraps to keep going. You have to reflect on what you have learned, what you need to take with you, and what you need to leave there. She believes God doesn't let you go through something like that for nothing. Use your story to help others. Heather says she doesn't mind sharing her story as long as someone cares enough to hear it. D mentions you never know who's listening, and shares how she shares the verses every Sunday and she got a text from someone who thanked her for posting Scripture on their page. D also shares how we're not meant to be alone. We long for community, and Heather mentions again how amazing it was that D was put in her life at that time. D says don't let your circumstances hold you back from what you want to do, and Heather says she is proof of that. Heather says in that moment, she never felt like she would be whole or healed. D said she felt the same when she was lying on the floor and didn't think she could stand back up. But they both did, and so can you.

10. 

    20 Feb 2024

    FoundHer Podcast Episode 6 - Life's Curveballs

    This episode is the first of two episodes where D and Heather get personal about things that have happened in their life that are out of their control. Heather opens the topic with, "What good is your story if you keep it to yourself?" They are grateful to discuss how to deal with things when life goes out of control. They emphasize that no one handles situations and feelings the same, so you should never compare your story with someone else. This goes for if you're dealing with an unexpected situation or if someone you know is going through something. The best thing to do to be there for someone is to be present, listen, and help where you can. Heather opens the floor for D to share the story of her mom passing a little after their first year in business. D mentions that losing a parent is something that everyone will have to deal with at some point in life, but you never want to be there and go through it. D discusses how she lost her mom to dementia in 2019. Her mom hid it well, and it turned out she had been hiding it for seven years. D mentions how they would find notes, which she calls "bread crumbs," that would be mixed in with her tasks as reminders to call someone and ask them how they're doing. D is grateful that her mom never acted like she didn't know them, but D says she thinks she always knew who they were. The passing of her mother led D to create the Trust the Light Foundation. Their goal is to provide resources to caregivers of patients with Dementia and Alzheimer's. D, her sister, and her dad were trying to come up with a name. Where her mom grew up, she faced the Boston lighthouse which was very significant to her. During the week leading up to her passing, she found one of her books where she had circled writing that said "I trust you, Jesus." When they were in the hospital, a lady walked in and gave her a note and it said the same thing on it. The verse, "Trust the Lord with all your heart." is super important to D and was something she leaned on during this time in her life. Heather brings up how many God winks are in D's story and D recounts how when they went into the ICU, the clock was stopped at 6:48, and after that, everyone in her family would hold their breath any time they saw that time. D had to go home, and she mentioned how sometimes people can't pass if they have unfinished business. She had made it back home and her dad called to let her know her mom passed, and it was 6:48. Heather asks D more about her foundation, and what made her want to start one in the first place. D remembers how hard it was on her dad, and wished he was able to be taken care of while he was taking care of her mom. They discuss how the greatest gift you can give someone with dementia or Alzheimer's is keeping them at home, in a routine, and a safe environment. D is starting the foundation to give resources to caregivers so they can have a break without stopping care for their patients and also to help with the grieving process after the person in their care passes. Heather mentions D didn't have time to grieve because she was pregnant with twins, and D mentions that she doesn't recall a lot from that time, but only gets outwardly emotional from Easter to Mother's Day. Heather asks how D was able to go through all of this and still run their business, and she says that she really tried to keep checking on everyone because Heather was also going through her own situation at the time. They both were able to just keep working hard to achieve what they've built today. No Questions Off Limits: What advice would you give your 8-year-old or 18-year-old self? D says that time is precious. She tries to say "yes" to so much more now. She said that the bottom line is time is the most important thing we have.

11. 

    13 Feb 2024

    Found.Her Podcast Episode 5 - Self Motivation

    D and Heather open this show in a new podcast space! In opening the discussion of self-motivation, D & Heather comment on the weather in the Boston area and how gloomy it’s been, which can make it hard to get motivated. January is meant for housekeeping, and they have been doing their dedicated annual planning. D says, “We know we have to close the door on the previous year, but most importantly, we have to look forward to what’s to come.” It’s important to take time to celebrate what went well and what you had to overcome the previous year. When planning your year, you should ask yourself: What do you want to accomplish? What do you want to be known for? How do you get there? Heather explains that she is not a New Year’s resolution type of person and never really believed in the power of vision boards until D made her do one. They actually still have their first vision board they made! They note that so many items from their vision board have happened or they are super close to accomplishing. One example they mention is having the Channel 5 logo on one of their boards and then they were featured in Chronicle that year! They also had a Bronco on a vision board for a business vehicle to drive to their client’s homes and they have that as well! Heather says one way they’ve achieved these things is by making clear goals. To get clear about your goals, their practice is: 1. Write down what you want to accomplish in the next year. 2. Go back and edit your list and choose the one thing that would make the most impact in your life/business. 3. Take that one thing and create a list of action steps on how to get there. 4. Do one step a day. D feels like they do an amazing job with goals for the business, but she feels like she loses sight of herself. Heather reminds her that every month you should be doing something for you, and mentions sometimes you can get lost and separate yourself from your community. D says that her friendships are the first thing to get put on the back burner because she prioritizes others over herself. This leads to D bringing up how it’s easy to set goals for how to be a better leader and business owner, but she also wants to figure out the goals she wants for herself. D & Heather agree that they can hold each other accountable for their personal goals. When discussing time management for goal-setting, one big question is: What are we doing to support our goals? They talk about how they work with their team on time tracking to see how they spend their time. When you’re doing anything, you can ask yourself: Is what you’re doing supporting your goal? If not, why are you doing it? They bring up the A1 philosophy they learned from Dave Ramsey. D explains the philosophy of how personal opportunity lives with time management and prioritization. Heather pulls it back to being self-motivated, because more times than not, we don’t feel like doing what we need to do. If you’re bringing it back to the action items that align with your goal, even small steps help with the overwhelm of a large to-do list. Heather goes back to how taking small steps allows you to put blinders on so you don’t have to hear all the noise. You can get a lot of criticism in the beginning and throughout your business about how you’re doing things. D considers them pretty lucky with the people they have around them, but when the noise gets loud, they go back to the list to take action steps. Sometimes you need to do the little things to make life easier in the long run. And whatever you do, don’t let negativity in.

12. 

    6 Feb 2024

    FoundHer Podcast Episode 4 - Define Yourself

    D and Heather start the episode by discussing Heather's recent trip to Phoenix for her sister's birthday, where she was hiking, having game nights, and even riding in a hot air balloon! Heather also mentions her daughter might be interested in heading out West for college. She says that it's her job to prepare her children for adulthood and that if her daughter thinks she can go to school far away, she has to trust that she is ready for it. Heather also circles back to her note from a previous episode about how important it is to live in the moment by taking a trip or vacation. D starts the branding conversation by asking Heather, "When you think about branding, what is the most important thing to think about?" Heather says that no matter how she felt about the logo and name, they knew their brand colors from day one. Heather and D both agree that your colors create your vibe, mood, and overall aesthetic. D emphasizes that the colors you choose are going to dictate so much about your brand. Their staple colors are black and white, but they've also added earthy tones as well. Heather also mentions that fonts are another example of a part of your brand that creates a specific feeling. D and Heather have talked about how they have "the eye" and Heather reflects on a time when she had to help another shop merchandise because the color story they were working with did not make sense. D brings up the significance of branding and that when you look at something, you want to know who it is. They bring up examples of brands with clear branding like Nike and Target. They have created a branding template that you can get on our website show notes to jumpstart your branding process! When creating your brand, Heather mentions the most important part is to ask yourself these questions: Why am I doing this? What am I standing behind? What is non-negotiable for me? D and Heather talk about how people appreciate authenticity and conviction. Their mission, values, and philosophy are the foundation of the business. They emphasize that your mission, values, and philosophy need to be written in stone. When they are, your clients will feel it. People will come to you because of who you are. Heather mentions that even if people disagree with you, they will respect you for standing your ground. When you're living in your mission, your voice as a business gets louder. If you don't define who and what you are, you're not going to win. You want to think about what makes you different and embrace it. Heather says it's easy to get caught up in what people think, but knowing who you are and your values will get you through potentially being controversial. D and Heather discuss how they were nervous to be open about their faith in the beginning of their business. They were even questioning if they should sell Bibles, play Christian music, and be true to their authentic selves. In the end, they focused on being true to who they are, and have seen major success with their branding. Another point D brings up is that your branding has to be yourself, and it's important to document it so you can share it with your team. D shared their branding template with their Virtual Assistant, and it was easy for her to match their style. Check the Website Show Notes to grab your Free Branding Template!

13. 

    30 Jan 2024

    FoundHer Podcast Episode 3 - And that's ok

    D & Heather come back for Episode 3 following their third visit to the Atlanta Market. They are planning to release a YouTube video that will include how to prepare for a market, what to do when you're there, and how to handle everything once you get back. Subscribe to their channel so you don't miss it! They also just did a news segment with Channel 4 to discuss their philanthropy in their business. Keep up with them on Instagram to see when it is live! D & Heather expand on a question they were asked in their Channel 4 interview: How do you get along as business owners? They describe themselves as having strong personalities. They are both bold and passionate (and stubborn) women, but they tend to agree. They both have a similar eye in all fields of their business, which is something you can't teach. The only thing they seem to disagree about are small things, but they always talk about it (whether Heather wants to or not)! They know that they never have bad intentions when discussing conflicts. In a business with a partnership, it is important to recognize that it is your business together, and you need to have conversations even if they are difficult because every decision impacts both of you. D & Heather discuss how important it is to not let your team members hear you arguing over anything important. They might think you're bickering like an old married couple, but they should never feel the stress that comes with running your business. As far as going into business with a partner, D & Heather say it is very possible to create a business by yourself, and you should not search for someone to join you in a business venture. Just like D & Heather, if God wants you to have a business partner, He will place that person in your path. Also, when you are hiring team members, look for people who have a strength in something you are weak in. This allows you to maximize your financial investment and create a well-balanced team. D & Heather discuss how you need to just start. If you have a business in your heart, you cannot sit and wait around for time. They share how they worked their full-time jobs until they were able to transition to working with the business full-time. They were both in a financial situation where they needed to bring in an income, and they were still able to run the business together while managing their jobs, families, and finances. Heather says that at the end of the day, you're never going to have your ducks in a row, and if you wait too long, your time is going to pass. Now, they are going on eight years in business together. One mindset that worked for them was to recognize that everyone has their own story. Whatever you need to do to get your business off the ground, it's okay, because YOU get to write your story however YOU want. D quotes her mom who said, "No one will ever know if you did the dishes tonight or tomorrow morning." D uses that thought process because the work will always be there. You get to decide your priorities in your business. D & Heather also discuss a controversial take on work/life balance... if you're looking for work/life balance, this is not the job for you. Running your own business will not bring you work/life balance, but they will do an episode focused on how to manage your time where you can separate yourself from your business. They discuss meeting the founder of a massive vendor at the Atlanta market who started by selling out of the back of their car. Everyone has a starting point in their business, and they are here to provide tips so you can grow into the business you desire for yourself. D brings up how Howard Schultz went to 242 investors and was rejected by 217. If he gave up, Starbucks would not be a household name. Business is challenging, but so worth it if you have a business idea that you want to pursue. You should never give up on your dreams of owning your own business. We'll see you next Tuesday for Episode 4!

14. 

    23 Jan 2024

    FoundHer Podcast Episode 2 - How it started

    In the second episode of FoundHer Podcast, D and Heather discuss the beginnings of their co-founded company, Only Prettier Design. They dive into their multiple income streams: Weddings (what started it all!) Their boutique Interior Design (added during the pandemic) Floral Services Ecommerce Podcast Online Education & something fun coming soon D's cousin told her to have at least 7 income streams and she has never forgotten that important message! D and her sister-in-law came up with the name and it started taking form in 2014. D wrote it down on a napkin alla Dale Ernhardt Jr. When an opportunity to run a booth at a local shop came up, D and Heather said they would go for it only if they could get the big back wall space. They both believe in signs, God winks, and receiving affirmations to help guide them on their journey. When they were presented with the back wall spot, they jumped in head first and even made their own wine for the event! They did another booth and enjoyed it so much, D started looking for a storefront. When she moved back to Norfolk in 2015, she would drive down a road with a perspective spot for their boutique. Without telling Heather, she emailed the company who owned the building and they said it would be available at the end of the month. D had a connection with the owner, and with how everything was working out, Heather agreed to look at the space. She loved the wallpaper, the floor, and how small it was. People ended up calling it "the little shed." As they were going into business, D and Heather discuss their faith and how it played a part in their partnership. When looking to expand their storefront to have more room for inventory and a meeting space for clients, D & Heather went to an antique shop to get advice on how to grow their business. The women had been in business for 22 years and the following week said they would be retiring. The No Off Limits Questions this week: What was the worst part of working night shift? (for Heather) Heather discusses how driving after work was the hardest part and how it led to a couple of accidents. Where did Only Prettier come from? D and her sister-in-law listed out names, and since D's background was in merchandising, her goal was always to make things prettier. She chose the name and went with it (she is very decisive). Heather doesn't really love the name, but she likes OPD and they both refer to the business as OPD. Feel free to submit questions to us on Instagram @found.herpodcast! Tune in next Tuesday for Episode 3!

15. 

    16 Jan 2024

    FoundHer Podcast Episode 1 - Intro

    In the first episode of the FoundHer Podcast, D & Heather introduce themselves and how they came to be business partners for their 7-figure business, Only Prettier Design. D started her professional career in Athletic Training and left for Retail Management for about 20 years, and Heather had a 21 year career in nursing and left to be fully present with OPD at the tail end of the pandemic. D loves line dancing, football, and NASCAR and H enjoys being outside with the ocean and mountains. They each have 4 kiddos! D and Heather met via their mutual friend, Katie, for a class. Heather was there to help with photography, and D was there to help with the flowers. At the time, D was making flowers for events out of her garage, and Heather was decorating houses and doing photography. It only took them three years to scale their business to 7 figures, and now they want to share their knowledge with other small business owners. They have experience as moms in business and are passionate about providing tips and strategies for quickly improving your business by sharing what they wish they knew when starting out. There will be a No Question Off Limits Segment where they will answer any questions you throw at them! No question is off limits! The name FoundHer came from finding themselves and each other. They have an incredible business partnership and friendship. Together, they are female founders who have cracked the code of growing a small business from the ground up (debt-free), and are here to help you succeed! Tune in next Tuesday for Episode 2!

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.