FRAME – a podcast dedicated to the art of knowing people.
Hosted by Andrew Lewis, Managing Director at TRA – The Research Agency, FRAME explores some of the latest findings from the world of market research.
Each episode features thought leaders representing different human science disciplines. By layering their unique perspectives, Andrew searches for new truths in the data. The uncommon truths.
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In the final episode of ’The future we want’ podcast series – Andrew Lewis is joined by Lindsay Horn and Daniel Talbot to explore how innovation and systemic change are reshaping people’s sense of control. Together they unpack why many feel both optimistic and sceptical about technology – seeing its potential while questioning how it’s used. From climate-risk mapping to AI decision-making, the trio discuss what happens when progress outpaces perception, and why the future only works when people are part of it.
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27 Oct 2025
Future: friction, discovery and the human touch
In this episode of TRA’s 'The future we want' podcast, Andrew Lewis talks with Dr Phil McCready and Dan van Vorsselen about how brands can stay human in a world shaped by automation and AI. They explore why hyper-personalisation can feel limiting, how too much seamlessness flattens emotion, and why a little friction can make experiences more memorable.
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13 Oct 2025
Future: Understanding the nuanced feelings of everyday people
We’re all fascinated by what lies ahead. In this first episode of this three-part podcast series, Andrew Lewis is joined by Colleen Ryan and Laura Mulcahy to unpack findings from our latest Mood of the Nation study, 'The future we want'.
Together they explore the hopes, fears and imagined futures of Australians and New Zealanders – where optimism shines, where scepticism lingers, and what it all means for how brands show up with trust and relevance in the years to come.
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15 Jul 2025
On brand: The move to Trade Me Property
We hear so much theory about brand building. But what about the reality?
Through a series of sporadic conversations, titled 'On Brand', host Andrew Lewis will be meeting Senior Marketing Leaders to uncover the successes and setbacks, insights and perspectives, that reveal the truth about what it means to build successful brands in today's world.
In the first episode, Andrew is joined by Emily Turnbull, Audience Director at Trade Me, to hear more about managing one of New Zealand’s most loved and well-respected brands.
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16 Jun 2025
Turning theory in to practice
Daniel Van Vorsselen and Lindsey Horne discuss how brands can act as allies in consumers' quests for progress and success, exploring the role of daily wins in building narratives of achievement in this interview episode with Andrew.
26 May 2025
Progress: People are seeking a sense of control in uncertainty. Brands, here’s how to read the room.
Industry experts Laura Mulcahy and Daniel Talbot discuss how brands can provide consumers with a sense of control and progress amid life's uncertainties in this interview episode.
14 May 2025
Progress: Are we nearly there yet?
As humans, progress matters to us. It's part of our psyche and crucial for our psychological well-being. When we feel like we're progressing, we feel like we’re winning. Brands who align with this are more appealing to us. Particularly when we feel they can help us with our own quest to feel like we’re moving forward in life. But signalling progress isn’t as simple as you might think. It's not just talking about growth – it’s a lot more interesting and complex than that.
Our recent research identified how brands can turn up more authentically in this space.
To unpack the findings, Andrew is joined by Colleen Ryan, Partner at TRA and Bailey Hancox, Qualitative Lead, who were both involved in conducting the research.
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15 Oct 2024
Play: Liberate audiences from the mundane
The opportunity of playfulness isn't just limited to advertising alone. In a world powered by AI, bots and algorithms, the humanness of playfulness can liberate us from the mundane. In this context, play is a tool that brings CX out of the vanilla and sparks joy to those who touch it.
In this episode, Andrew is joined by Daniel Van Vorsselen, CX Lead, and Laura Mulcahy, Head of Culture Practice, to unpack the opportunities presented by Play – a major study recently launched by TRA.
Explore more of the research at: theresearchagency.com/Play (theresearchagency.com/Play)
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2 Oct 2024
Play: Engaging the disengaged, tackling the taboo
How can brands use playfulness ideas to strengthen connection with audiences? To engage the disengaged and create positive behaviour change around even the most taboo of topics?
In this episode, Andrew is joined by Lindsey, Behavioural Insights Director and Mark Hobart, Managing Partner at TRA Melbourne to unpack the opportunities presented by Play – a major study recently launched by TRA.
Explore more of the research at: theresearchagency.com/Play (theresearchagency.com/Play)
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25 Sept 2024
Play: Too soon to be joyful?
When times are tough, we get serious. But staying in a prolonged crisis mode takes a toll, isn't it time we created some joy?
Recent research by TRA found that people are tired of crises. They're struggling, but they still want joy and brands are uniquely positioned to provide this.
To unpack the findings, Andrew is joined by Colleen Ryan, Partner at TRA and Daniel Talbot, Strategic Qualitative Director at TRA, who were both involved in conducting the research.
Explore more of the research at: theresearchagency.com/Play (theresearchagency.com/Play)
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6 Jun 2024
Connection: In or out? How brands can look like insiders
Our shared interests are evolving to become a bigger part of how we seek belonging and acceptance in today’s world.
So, with this being the case, how do brands go about the job of connecting into communities of shared interest – without looking like an outsider? And what does this mean for the practice of marketing?
In this episode, Andrew is joined by Lindsey Horne, Behavioural Insights Director and Laura Mulcahy, Head of Cultural Practice.
Explore more of the research at: theresearchagency.com/connection
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29 May 2024
Connection: Human connection has changed, what does this mean for CX?
Our interests are becoming a bigger part of how we seek belonging and acceptance in today’s world.
For brands, shared interests present a new opportunity. A way to deepen connection with their audience by tapping into shared interest networks. It’s an approach that can lead to surprisingly relevant partnerships, product launches and uncommonly interesting communications. But where does this leave customer experience (CX)?
In this episode, Andrew Lewis – Managing Director at TRA, Daniel Van Vorsselen – Customer Experience Lead, and Carl Sarney – Head of Strategy discuss the changing role of CX in a new era of connection.
Explore more of the research at: theresearchagency.com/connection
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20 May 2024
Connection: Brands want to connect with people, but do they know how?
Connection is a hard-wired, universal feeling. It’s an innately human experience, driven by evolution. Connection enables us to live together, to communicate with each other and to express our ourselves. It impacts every aspect of our lives.
For brands and organisations, connection is a way of building long-term relationships with audiences. It fosters trust, emotional connection, affinity and retention.
So how well are brands doing? Recent research by TRA found an opportunity for brands in every industry to build deepen connections with people.
To unpack the findings, Andrew is joined by Laura Mulcahy, Head of Cultural Practice – TRA and Carl Sarney, Head of Strategy – TRA, who were both involved in conducting the research.
Explore more of the research at: theresearchagency.com/connection
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Who has been a guest on FRAME by TRA
Names identified in recent episode analyses. Showing up to five guests.
Andrew
Laura Mulcahy
Daniel Talbot
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
6 ratings
Podcast Authority Score: 9 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
4
Social presence
0
YouTube
0
Engagement
32
Host of FRAME by TRA?
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