FranCast by UFG is the podcast for entrepreneurs, franchise owners, and business leaders ready to grow with intention. Powered by United Franchise Group—a global leader in franchising—each episode delivers real conversations and expert insights on franchising, owning and running a business, leadership, marketing, sales, and more.
With around 40 years of experience building some of the world's most recognized franchise brands, the UFG team shares actionable takeaways, behind-the-scenes stories, and strategic advice you can use to level up your business.
Whether you're launching your first venture, scaling a franchise, or exploring the next phase of growth, FranCast gives you the tools and inspiration to move forward with confidence.
Subscribe now and join us in creating success, one episode at a time.
Why Are More Women Choosing Franchising? with Christina Parsons, Chief Marketing Officer
In this episode of FranCast by UFG, we sit down with Christina Parsons, Chief Marketing Officer, to explore why more women are choosing franchising and how women are continuing to shape the future of the industry. Christina discusses the growth of women in franchise ownership, why the structure and support of the franchise model can be especially appealing to first-time business owners, and how franchising can create a more accessible path into entrepreneurship. She also shares why diverse pe...
7 Oct 2026
What Happens After You Buy a Franchise? with Cassidy Hawkins, Franchise Logistics Manager
In episode twelve of FranCast by UFG, we sit down with Cassidy Hawkins, Franchise Logistics Manager, to break down what really happens after someone buys a franchise and signs the agreement. Cassidy walks through the opening process from those first welcome conversations to the steps that follow, including real estate, training, marketing, hiring, construction, permitting, and the many details that have to come together before a new location can open. She also explains how UFG helps organize ...
1 Sept 2026
What Has Kept Signarama Growing for 40 Years? with A.J. Titus, President of Signarama & UFG Executive Director
In episode ten of FranCast by UFG, Mandy Roan, Director of Marketing for Signarama, sits down with A.J. Titus, President of Signarama & UFG Executive Director, to celebrate Signarama’s 40th anniversary and reflect on four decades of growth, evolution, and franchise success. A.J. shares what it means to lead a brand that has been part of his life from the beginning and why Signarama’s people-first culture has remained at the heart of the business even as the industry has transformed.  ...
19 Aug 2026
What Should You Know Before Buying a Franchise? with Michael White, UFG Chief Development Officer & Director of Global Sales
In episode nine of FranCast by UFG, Chad Palmer sits down with Michael White, UFG Chief Development Officer & Director of Global Sales, for a conversation about what prospective franchise owners should really know before buying a franchise. From evaluating fit and understanding the research process to avoiding common mistakes and asking better questions, Michael shares practical insight from years of helping people navigate one of the biggest business decisions they will make. The e...
5 Aug 2026
What It Takes to Scale a Franchise Business with Bob Chapa of Signarama, Part 3
In episode eight of FranCast by UFG, Bob Chapa returns for the final installment of this three-part series to talk about what it takes to scale a business through people, systems, leadership habits, and financial discipline. Bob shares what excites him most now as an owner, from recruiting and developing talent to watching team members grow into industry leaders. He also talks about the leadership meetings and habits he protects every week, the best advice he received from another franchise o...
22 Jul 2026
What Changes When You Become the Owner? with Bob Chapa of Signarama, Part 2
In episode seven of FranCast by UFG, the conversation with Mandy Roan and Bob Chapa continues as he goes deeper into the realities of ownership and what changes once you officially take the reins. In part two of the series, Bob opens up about one of the earliest and hardest leadership lessons he faced as an owner, then expands into what employees should start paying attention to if they want to think more like owners. He talks through the importance of learning from failure, understanding the...
8 Jul 2026
From Employee to Owner: Bob Chapa of Signarama, Part 1
In episode six of FranCast by UFG, the show kicks off a three-part series with Bob Chapa, owner of Signarama Troy | Metro Detroit, the largest Signarama location in the world, a Hall of Fame franchisee, and a mentor to many owners across the network. Joined by Mandy Roan, Director of Marketing for Signarama, Bob shares how he got his start in the sign industry, what first drew him to the Signarama franchise model, and how he made the leap from employee to owner. He reflects on growing up in a...
3 Jun 2026
What Makes a Successful Franchise Owner? with Casey Valiant of Signarama
In episode five of FranCast by UFG, the conversation shifts to the franchise owner’s perspective as Mandy Roan, Director of Marketing for Signarama, sits down with Casey Valiant, owner of Signarama Evansville. Casey is a third-generation business owner whose family business dates back to 1957, later converting to Signarama in the 1990s. In the episode, he shares what franchise ownership really looks like, why he sees franchising as a “cheat code” for business ownership, and what it takes to b...
13 May 2026
How AI Is Changing Franchise Development Marketing with Taylor McCarley
In episode four of FranCast by UFG, host Chad Palmer sits down with Taylor McCarley, Director of Marketing for Black Optix Tint, for a conversation about franchise development, marketing, and how AI is changing the way franchisors attract, qualify, and convert leads. Taylor breaks down the role marketing plays in filling the pipeline, why balancing lead quality and quantity matters, and how franchisors can better position their brands to reach the right prospects. The episode also explo...
29 Apr 2026
How to Turn Local Marketing Into Franchise Growth with Meagan Corey of Graze Craze
In episode three of FranCast by UFG, host Chad Palmer sits down with Meagan Corey, Director of Marketing for Graze Craze, for a conversation about what it really takes to grow a franchise brand through local marketing, community connection, and authentic storytelling. From recurring revenue and localized outreach to customer relationships and social media strategy, Meagan shares how Graze Craze helps franchisees build strong businesses in their own markets. The episode also explores how...
30 Mar 2026
Do You Need Multiple Locations to Franchise? Insights from Mike Landis of Accurate Franchising
In this episode of FranCast by UFG, host Chad Palmer sits down with Mike Landis, Regional Vice President at Accurate Franchising, for a practical conversation about some of the biggest misconceptions around franchising and what business owners should really be looking at before deciding whether franchising is the right path for growth. Mike breaks down franchising in simple terms, explains why you do not necessarily need multiple locations to start exploring it, and shares what can make a bus...
16 Mar 2026
Is Your Business Ready to Franchise? Insights from Austin Titus of Accurate Franchising
In the debut episode of FranCast by UFG, our host Chad Palmer sits down with Austin Titus, President of Accurate Franchising, for a conversation about what franchising really is and what it takes to turn a successful business into a franchise. Austin breaks down franchising in plain terms, explains how proven business models scale into new markets, and shares why strong systems, documentation, and operator independence are crucial in the process. We also dig into one of the biggest questions ...
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