A podcast dedicated to finding the gold in purposeful companies, through their stories.
Imagine if companies who want to do good in, and bring joy to, the world had the strategic support, networks and confidence that large public companies do.
Imagine spending less money, having a slicker brand, happier people and having a more meaningful impact.
It’s possible. It’s fun. It’s right here and I want to help you do it.
Spend Less. Say more…
How to Use Brilliant Coaching Questions to do Ethical Marketing
Your coaching and marketing “success” is proportional to the quality of the questions that you ask:
The questions you ask your clients.
The questions you ask your market.
The questions you ask to those you trust.
In this episode of the Better Bolder Braver podcast, host Frances Fogel and guest Rob Lawrence, a seasoned podcast producer and coach, explore the transformative power of asking powerful questions in coaching and marketing contexts alike.
Frances introduces the concept of "coaching out loud" through marketing, emphasising the importance of listening and understanding audience and clients needs.
Rob shares his journey, highlighting how self-awareness and authentic interactions can enhance marketing efforts as a coach.
They discuss how questions used in coaching and in podcasting can be adapted for marketing to foster deeper connections and engagement with a community and audience.
The episode underscores the value of community, trust, and genuine conversations in both marketing and coaching.
4 Jul 2024
Carbon Literacy with Annie - The Sustainability Coach
In March of this year, I gained a qualification in "Carbon Literacy for Marketing Professionals". Anne-Marie Soulsby, or Annie - The Sustainability Coach as she is well known - was my teacher.
Annie describes herself as "your Personal Trainer for Environmental Impact". She helps individuals who are "eager to make sustainable choices and embrace a greener lifestyle", or who are suffering from "Eco-Anxiety".
She also helps business leaders and teams with their journey to Net Zero, to meet their ESG targets with greater confidence, and to avoid Greenwashing... "seeking clarity amidst the complexity of sustainability and climate change [and feeling] challenged by a lack of time and resources to make impactful changes".
This animated conversation will leave you feeling optimistic and even excited about embarking on your own Carbon Literacy journey.
Annie was recently featured in The Guardian as an expert offering advice on how to have a plastic-free beach holiday. Read all about it here:
From swimwear to toys: how to go plastic-free for a day at the beach (https://www.theguardian.com/environment/article/2024/jun/29/from-swimwear-to-toys-how-to-go-plastic-free-for-a-day-at-the-beach)
And you can find out more about joining the 100,000 of us (woohoo!) who are Carbon Literate via the Carbon Literacy Project (https://carbonliteracy.com/) or by getting in touch with Annie directly:
https://www.thesustainablelifecoach.com/
https://www.linkedin.com/in/sustainable-life-coach-climate-change/
Big thanks to Jon Alexander (https://www.linkedin.com/in/jon-alexander-11b66345/) - who co-founded the New Citizenship Project (https://www.newcitizenproject.com/)and wrote the seminal book, Citizens (https://uk.bookshop.org/a/14007/9781912454884) - for introducing me to Heather Davies - Co-founder of Re-Action (https://www.linkedin.com/in/heather-davies-communicating-sustainability/), a social enterprise promoting circular solutions in the outdoor sector, who introduced me to Annie and co-facilitated the "Carbon Literacy for Marketing Professionals ... and who has also been a guest on the podcast (https://pod.link/1715559637/episode/c70dc01265f3eb05c631f069b5aa33e6)!
Here's why you might like to become Carbon Literate as a Marketer, according to the Chartered Institute of Marketing:
Marketers have a significant role to play in how businesses respond to the complex challenges of climate change. This course, accredited by The Carbon Literacy Trust, enables you to formally certify as a Carbon Literate citizen. It is the first step to becoming a sustainable marketer.
The course is designed to help you explore the sustainability landscape and its effect on people the planet and profitability. It also looks at the critical role of organisations and the part marketers must play in responding to the sustainability challenge.
This certified course covers everything marketers need to be aware of, including what carbon literacy is, the 17 UN Sustainable Development Goals, how to calculate carbon footprint, the Triple Bottom Line, the Circular Economy and marketing as a catalyst for change.
This course is designed for marketers interested in sustainability and how it is likely to impact the future of marketing. The programme is delivered over 8 hours - 7 hours of virtual training plus video content and additional resources. Carbon Literacy Trust Certification is awarded following the successful completion of the course and submission of your action plan.
The science of climate change, the effect of global warming and becoming carbon neutral
Understand the sustainable landscape and marketing’s responsibility
What is carbon literacy and how to calculate your (and your company’s) carbon footprint
What are the 17 UN Sustainable Development Goals and how organisations can use SDGs to shape their strategies
The role of business, the Triple Bottom Line, the Circular Economy and the supply chain
Marketing as a catalyst for change, its purpose and the need for behavioural change
The impact of marketing communications, The Green Claims Code and different sustainability models
Work through a range of sustainability case studies and success stories and leave with your personal and professional sustainability impact plan
Become a Carbon Literate citizen certified by the Carbon Literacy Trust
7 Jun 2024
Wilding with David Allen
It's not that often that you have the honour of interviewing the director of a film that is probably going to change everyone's lives.
The book certainly changed mine and, in fact, propelled me to launch my business.
This is me talking to none other than David Allen, the director of the forthcoming film, Wilding.
I know, right??
Based on Isabella Tree’s best-selling book by the same title, Wilding tells the story of a young couple that bets on nature for the future of their failing, four-hundred-year-old estate. The pair battle entrenched tradition as they rip down fences and set the land back to its natural state, entrusting its recovery to a motley mix of animals both tame and wild. It is the beginning of a grand experiment that will become one of the most significant rewilding projects in Europe.
It's out in cinemas all over the UK & Ireland from June 14th.
You can watch a preview here: https://www.wildingmovie.com/ (https://www.wildingmovie.com/)
Contact Frances Fogel - Story Strategist
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