Franchise Marketer

About Franchise Marketer

The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.

Publisher

Joel Kleber

Category

business

Language

en

Explicit

No

First episode

10 May 2025

Latest episode

5 Oct 2026

Latest episodes

37 episodes in the feed.

1. 

   5 Oct 2026

   Most franchise testimonials look like hostage videos - Interview with Tim Beanland

   Jim's Group sells around 1,200 franchises a year, and almost every new franchisee in training has watched a video or listened to a podcast before they arrive. Joel Kleber, CMO of Jim's Group, sits down with Tim Beanland to explain the content system be...

2. 

   23 Sept 2026

   Bob McKay: proving franchise marketing ROI

   Most franchisees pay into a marketing fund and never see what it returns. Bob McKays's clients see it location by location, and some see 5x on their 3%. Bob is founder and CEO of McKay Advertising ( https://www.mckayadvertising.com/ ), the agency nickn...

3. 

   13 Sept 2026

   He films on a phone and outranks the Jim's Mowing YouTube Channel - Interview with Jordan's Mowing

   Jordan started a YouTube channel the same week he started his Jim's Mowing franchise. Thirteen videos later he is monetised, and when you search Jim's Mowing on YouTube his channel sits second, under the official brand account.He films on a phone. He e...

Who has been a guest on Franchise Marketer

Names identified in recent episode analyses. Showing up to five guests.

• Tim Collett
• Sam Waller
• Amrit Dhaliwal
• Bryan Shankman
• Rihanna Clavering

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

1,189

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

73

Social presence

0

YouTube

68

Engagement

0

Contact Franchise Marketer

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Franchise Marketer