The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.
Franchise Marketer
Claim This Podcastby Joel Kleber
33 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇦🇺
50
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality73
Social0
YouTube68
Engagement0
Podcast Overview
The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.
Language
🇺🇲
Publishing Since
5/10/2025
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50
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality73
Social0
YouTube68
Engagement0
8
Excellent Areas
2
Good Performance
9
Growth Opportunities
excellent
Episode Length
24 minutes
Performing excellently!
good
Publishing Consistency
Every 10 days
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Recent Episodes
July 1, 2026
Franchisee at 21. Franchisor at 24. Interview with Sam Waller, CEO of Stepz Fitness
He bought his first gym at 21 with money a member fronted. At 24, he became franchisor himself and inherited a near-legal mess with unhappy franchisees. Sam Waller, CEO of Stepz Fitness ( https://stepzfitness.com.au/ ), joins Joel to give an honest acc...
June 10, 2026
How to grow a franchise with founder content Interview with Amrit Dhaliwal
Most franchisors expect leads after two months of posting. Amrit Dhaliwal waited three years. Now serious prospects watch 30 hours of his content before they ever inquire. Amrit is the CEO and founder of Walfinch, a UK home care franchise with around 4...
May 21, 2026
The Franchise Trust Engine: my DMA 2026 keynote
Recorded live at Digital Marketers Australia 2026, this is Joel Kleber's keynote on the Franchise Trust Engine, the content system behind Jim's Group's growth from a 10-year plateau to 8,400 new franchisees in 6 years. Joel walks the room through the 1...
33 total episodes available
Recent guests on Franchise Marketer
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Tim Beanland
Guest
Melissa Laurie
Guest
JOEL KLEBER
Guest
Glen Walford
Guest
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Frequently asked questions
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- What is Franchise Marketer?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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