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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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Franchise This

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by Site Hub

5.0(1 reviews)

22 episodes

Updated Daily

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Podcast Overview

Franchise This is the podcast where franchise growth meets digital marketing strategy. Hosted by Sean McKay, founder and CEO of Site Hub, this show dives into what it really takes to scale a franchise in today’s fast-moving, tech-driven world. ㅤ Each episode features insights from franchise owners, marketers, and operations leaders who are building brands that expand without losing their identity. Whether you’re just starting out or managing hundreds of locations, you’ll get practical tips, real stories, and marketing strategies designed to help you grow smarter—not just bigger. ㅤ Franchise This is your front-row seat to the tools, tactics, and systems that drive franchise success—from local SEO and brand consistency to multi-location campaigns and operational scale.

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Publishing Since

7/18/2025

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Recent Episodes

February 13, 2026

Hell No FSO: When to Say No to Sales Organizations (with Danielle Wright, CFE) | Ep. 21

Franchising is a lot like Fight Club. Once you are in, you are in for life. <a href="https://www.linkedin.com/in/daniellelynnewright/" rel="noopener noreferrer" target="_blank">Danielle Wright, CFE</a>, joins <a href="https://www.linkedin.com/in/seanpatrickmckay/" rel="noopener noreferrer" target="_blank">Sean McKay</a> to explain how a career that started in commercial real estate and land acquisition turned into 15 years of franchise development. Danielle shares the reality of the industry: it is a vast world, but everyone is only two or three degrees of separation away from one another.ㅤDanielle shares her "scars" from business ownership. She discusses a retail franchise she bought that required an owner-operator presence, even though she lived two hours away. She admits she tried to force the business to fit her life rather than adapting to the business. Sean and Danielle also discuss her "hot take" on Franchise Sales Organizations (FSOs). She argues that emerging brands often rush to hire FSOs before they are ready, leaving them with growth they cannot support.ㅤGuest Bio<a href="https://www.linkedin.com/in/daniellelynnewright/" rel="noopener noreferrer" target="_blank">Danielle Wright</a>, CFE, is the President of <a href="https://www.francoach.net/" rel="noopener noreferrer" target="_blank">FranCoach</a> and <a href="https://www.createashift.net/" rel="noopener noreferrer" target="_blank">Create A Shift</a>. She is a franchise development professional with over 25 years of combined experience in franchising and commercial real estate. She previously served as the Chief Development Officer for Premium Service Brands. Based in Florida, she also co-hosts The Franchising 360 Show and serves as the Chair of the Women’s Franchising Network - Tampa Bay.ㅤWhat We Cover<ol><li data-list="bullet">Transitioning from commercial real estate leasing to franchise development during the 2008 recession.</li><li data-list="bullet">Why the franchise industry is compared to "the mafia" or Fight Club.</li><li data-list="bullet">The danger of forcing a franchise opportunity to fit your lifestyle when it doesn't.</li><li data-list="bullet">Lessons learned from owning a retail location two hours away from home.</li><li data-list="bullet">The "Hell No FSO" philosophy: Why you might not need a sales organization yet.</li><li data-list="bullet">The importance of kindness and reputation in a small, connected industry.</li><li data-list="bullet">Why business acumen is really just about having "a guy" for everything you don't know how to do.</li></ol> ㅤResources Mentioned<ol><li data-list="bullet"><a href="https://www.francoach.net/" rel="noopener noreferrer" target="_blank">FranCoach</a></li><li data-list="bullet"><a href="https://www.createashift.net/" rel="noopener noreferrer" target="_blank">Create A Shift</a></li><li data-list="bullet"><a href="https://www.thefranchising360show.com/" rel="noopener noreferrer" target="_blank">The Franchising 360 Show</a></li><li data-list="bullet"><a href="https://dvelopacademy.com/" rel="noopener noreferrer" target="_blank">Dvelop Academy</a></li></ol>

January 30, 2026

Buying a Business vs. Buying a Job (with Danny P. Creed) | Ep. 20

Sean McKay interviews Danny P. Creed, a Certified Master Business Coach, about the crucial mindset shift required to build a successful franchise business instead of just buying a job.

January 16, 2026

SBA Loans are Pretty Much the Main Vehicle (with Shay Kleinschmidt) | Ep. 19

Host Sean McKay interviews Shay Kleinschmidt, VP of Lending at FranFund, about navigating SBA loans and crucial franchise due diligence for funding success.

22 total episodes available

Recent guests on Franchise This

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Danny P Creed

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Shay Kleinschmidt

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Evan M Goldman

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Joseph Lewin

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Richard Gould

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Kelly Amshoff

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Dan Feltman

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Frequently asked questions

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What is Franchise This?: Franchise This is the podcast where franchise growth meets digital marketing strategy. Hosted by Sean McKay, founder and CEO of Site Hub, this show dives into what it really takes to scale a franchise in today’s fast-moving, tech-driven world. ㅤ Each episode features insights from franchise owners, marketers, and operations leaders who are building brands that expand without losing their identity. Whether you’re just starting out or managing hundreds of locations, you’ll get practical tips, real stories, and marketing strategies designed to help you grow smarter—not just bigger. ㅤ Franchise This is your front-row seat to the tools, tactics, and systems that drive franchise success—from local SEO and brand consistency to multi-location campaigns and operational scale.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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