Franchise Whispering
Claim This Podcastby Franchise Marketing News
Podcast Overview
<p>Franchise Whispering is the podcast from <b>Franchise Marketing News</b> that goes beyond the headlines to explore what’s really shaping growth in franchising today.</p><p><br></p><p>Hosted by FMN Board member <b>Bob McKay</b>, CEO of McKay Advertising and Activation, each episode features candid conversations with franchisors, franchise executives, marketers, operators, and industry insiders who are driving innovation across franchise marketing, development, and brand strategy. From scaling systems and supporting franchisees to navigating emerging technology, consumer behavior shifts, and industry change, Franchise Whispering delivers real insight from the people inside the business.</p><p><br></p><p>This is not surface-level commentary or recycled advice. It’s a thoughtful, experience-driven discussion designed for franchise leaders who want to understand not just what is happening in the industry, but why it matters and what to do next.</p><p><br></p><p>New voices. Real stories. Smarter franchise marketing.</p>
Language
🇺🇲
Publishing Since
1/14/2026
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Recent Episodes
July 10, 2026
The Service Recovery Paradox: Turning Angry Customers into Raving Fans with Zack Oates
Are you in the food business, or the human business? In this episode of the Franchise Whispering Podcast, host Bob McKay sits down with Zack Oates, CEO of Ovation, to unpack the brutal, high-stakes reality of restaurant management. You can execute perfectly on 2,000 different steps, but if the customer gets onions on their pepperoni pizza, you've completely lost them. Zack shares game-changing insights on how to handle today's era of "unreasonable hospitality" where guest expectations are hig...
July 2, 2026
Winning the Repeat Visit: Guest Retention & Markeration with Fractional CMO Rev Ciancio
Bob McKay sits down with restaurant marketing powerhouse Rev Ciancio — fractional CMO, co-founder of Handcraft Burgers & Brew, and CMO of Salad House Franchising — for a masterclass in local restaurant franchise marketing. Rev breaks down why 70-80% of restaurant guests never return (and why chasing them is a losing game), his theory that every consumer has just five go-to restaurants — and how your brand can earn one of those spots — plus the concept of "markeration": marketing writes th...
June 25, 2026
Back to the Marketing Basics: Local Activation & Storytelling with Fractional CMO Katherine LeBlanc
Are you leaning too hard on the digital "easy button" for your franchise? In this episode of the Franchise Whispering Podcast, host Bob sits down with Katherine LeBlanc, a seasoned fractional CMO with over 13 years of executive experience leading brands like Smoothie King and Painting with a Twist. Bob and Katherine dive deep into the post-COVID digital shift and explain why over-indexing on digital ads is causing franchise brands to lose the vital art of storytelling. Katherine breaks...
23 total episodes available
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Frequently asked questions
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- What is Franchise Whispering?
<p>Franchise Whispering is the podcast from <b>Franchise Marketing News</b> that goes beyond the headlines to explore what’s really shaping growth in franchising today.</p><p><br></p><p>Hosted by FMN Board member <b>Bob McKay</b>, CEO of McKay Advertising and Activation, each episode features candid conversations with franchisors, franchise executives, marketers, operators, and industry insiders who are driving innovation across franchise marketing, development, and brand strategy. From scaling systems and supporting franchisees to navigating emerging technology, consumer behavior shifts, and industry change, Franchise Whispering delivers real insight from the people inside the business.</p><p><br></p><p>This is not surface-level commentary or recycled advice. It’s a thoughtful, experience-driven discussion designed for franchise leaders who want to understand not just what is happening in the industry, but why it matters and what to do next.</p><p><br></p><p>New voices. Real stories. Smarter franchise marketing.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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