A limited series of interviews with leading Franchisors and Franchise Professionals to dive deeper into specific topics to help Franchisors and their HQ team to grow the brand, support their franchisees and to learn more for their own roles in the brand.
Ep. 1 Taking brands to new levels with Andrew Benefield, ChaTime
Andrew Benefield from ChaTime has a long history of experience of working with brands to take them to the next level. Andrew is always a joy to speak to with his many nuggets of wisdom on building a franchise brand to the next level of success.
For more episodes go to: www.franchisinginfocus.com (http://www.franchisinginfocus.com/)
Your Host: Tracey Leak – www.traceyleak.com (http://www.traceyleak.com/)
Contact Tracey at: support@traceyleak.com (mailto:support@traceyleak.com)
Come check out Tracey’s program www.SupportingFranchisees.com (http://www.supportingfranchisees.com/)
21 Sept 2022
Ep. 2 Marketing to find great Franchisee candidates with Taylor Fielding, TFM Digital
Taylor Fielding from TFM Digital discusses with us the key things you need to know to create a prospect journey within your marketing to attract and sign great Franchisee candidates.
To Access Taylor’s Reels guide as mentioned: http://traceyleak.com/wp-content/uploads/2022/09/Organic-Instagram-Growth_update.pdf (http://traceyleak.com/wp-content/uploads/2022/09/Organic-Instagram-Growth_update.pdf)
For more episodes go to: www.franchisinginfocus.com (http://www.franchisinginfocus.com/)
Your Host: Tracey Leak – www.traceyleak.com (http://www.traceyleak.com/)
Contact Tracey at: support@traceyleak.com (mailto:support@traceyleak.com)
Come check out Tracey’s program www.SupportingFranchisees.com (http://www.supportingfranchisees.com/)
21 Sept 2022
Ep. 3 How to take a long established brand into the future with Paul Walters, Aussie Pooch Mobile
Paul Walters, Franchisor of Aussie Pooch Mobile, shares with us his thoughts and processes on taking a long established brand in to the future.
Paul has a unique perspective also on when a Founding Franchisors sells the Franchise brand and how you can use Paul’s experience to potentially create your own exit strategy.
For more episodes go to: www.franchisinginfocus.com (http://www.franchisinginfocus.com/)
Your Host: Tracey Leak – www.traceyleak.com (http://www.traceyleak.com/)
Contact Tracey at: support@traceyleak.com (mailto:support@traceyleak.com)
Come check out Tracey’s program www.SupportingFranchisees.com (http://www.supportingfranchisees.com/)
21 Sept 2022
Ep 4 Building relationships through the recruitment process with Mike Geddes, Poolwerx
Mike Geddes, Franchise Development Manager at Poolwerx shares with us his key points of recruitment along with his hints and tips on developing great rapport with prospects. With over 18 years of hands-on experience, Mike has lots of great points to learn and implement into your own recruitment process.
For more episodes go to: www.franchisinginfocus.com (http://www.franchisinginfocus.com/)
Your Host: Tracey Leak – www.traceyleak.com (http://www.traceyleak.com/)
Contact Tracey at: support@traceyleak.com (mailto:support@traceyleak.com)
Come check out Tracey’s program www.SupportingFranchisees.com (http://www.supportingfranchisees.com/)
21 Sept 2022
Ep 5 Finding your Niche in a Crowded Market with Ben Fletcher, Listen to Your Body
Ben Fletcher joins us from Listen to Your Body. Ben is the Founder and Franchisor of this unique boutique fitness brand and with a spirit of abundance, Ben shares how he navigates the very busy and crowded market of the fitness industry to gain success for the Listen to Your Body brand and franchisees.
For more episodes go to: www.franchisinginfocus.com (http://www.franchisinginfocus.com/)
Your Host: Tracey Leak – www.traceyleak.com (http://www.traceyleak.com/)
Contact Tracey at: support@traceyleak.com (mailto:support@traceyleak.com)
Come check out Tracey’s program www.SupportingFranchisees.com (http://www.supportingfranchisees.com/)
21 Sept 2022
Ep 6 Taking your brand international… what you need to know before you do it with Steve Latham, Minter Ellison
Steve Latham is a partner with Minter Ellison and heads up the Commerce and Enterprise Group with a speciality in Franchising. Steve shares some key points on what you need to have in place to successfully take your brand internationally plus some key points to protect your brand and Australian business whilst you expand. An episode not to be missed if you have any hopes, dream or plans to expand internationally.
For more episodes go to: www.franchisinginfocus.com (http://www.franchisinginfocus.com/)
Your Host: Tracey Leak – www.traceyleak.com (http://www.traceyleak.com/)
Contact Tracey at: support@traceyleak.com (mailto:support@traceyleak.com)
Come check out Tracey’s program www.SupportingFranchisees.com (http://www.supportingfranchisees.com/)
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