FranchisOr Bust is a weekly interview podcast with leaders and owners from the franchise world. We discuss challenges, best practices, and the tangible impacts of digital marketing. Topics include franchise development, franchise marketing, and more. Learn more at FranchisORBust.com
FranchisOR Bust - Franchise Marketing
Claim This Podcastby Trevor Emerson
5.0(3 reviews)
48 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
35
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality47
Social0
YouTube0
Engagement60
Podcast Overview
FranchisOr Bust is a weekly interview podcast with leaders and owners from the franchise world. We discuss challenges, best practices, and the tangible impacts of digital marketing. Topics include franchise development, franchise marketing, and more. Learn more at FranchisORBust.com
Language
🇺🇲
Publishing Since
11/18/2021
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35
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality47
Social0
YouTube0
Engagement60
7
Excellent Areas
1
Good Performance
11
Growth Opportunities
excellent
Episode Length
21 minutes
Performing excellently!
good
Show Notes Quality
3.0/5
Recommendations available
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poor
Publishing Consistency
Every 32 days
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Recent Episodes
July 10, 2026
The Missing Link Between Franchise Marketing Strategy & Executioin with Melissa Telsrow
Host Trevor Emerson interviews Melissa Telsrow, Co-Founder and President of Hiper, about bridging franchise marketing strategy and local execution for multi-location brand growth.
June 26, 2026
Marketing is Momentum: Building Local Gravity in Franchise Growth with Katherine LeBlanc
<p dir="ltr">In this episode of FranchisOR Bust, host Trevor Emerson sits down with Katherine LeBlanc, Fractional CMO and founder of Apollo CMO, to discuss the realities of franchise marketing and what it takes to build lasting momentum within a franchise system.</p> <p dir="ltr">Trevor and Katherine explore the relationship between franchisors and franchisees when it comes to marketing responsibilities, why corporate teams build the brand while franchisees build the business, and how local marketing plays a critical role in long-term success. Katherine shares her insights on creating "local gravity" by building community relationships, becoming knowable, likable, and trustable, and why franchisees must take an active role in growing their market.</p> <p dir="ltr">To learn more about Katherine and Apollo CMO, visit <a href="http://www.apollocmo.com/" target="_blank" rel= "noopener">www.apollocmo.com/</a> or connect with Katherine on LinkedIn at <a href="https://www.linkedin.com/in/katherineleblanc/" target="_blank" rel= "noopener">https://www.linkedin.com/in/katherineleblanc/</a>.</p> <p dir="ltr">FranchisOR Bust is also a proud partner with LSM, a leading full-service digital advertising agency. At LSM, we understand the needs of business owners, and facilitating those needs is our top priority. LSM is a true partner, and we consider ourselves to be an extension of your team.</p> <p dir="ltr">With LSM by your side, you can trust that our dedicated team of specialists will be bold in the strategies we employ, always consider industry best practices, and take pride in the results we produce. Why? Because your goals are our goals, and your success is our success.</p>
May 15, 2026
Why Franchise Marketing Gets Harder as You Grow with Steve Buors
Host Trevor Emerson interviews Steve Buors, CEO and Co-Founder of Reshift Media, about navigating franchise marketing complexities as brands scale, offering insights into balancing consistency and local control for better performance.
48 total episodes available with 6 transcripts
Recent guests on FranchisOR Bust - Franchise Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Melissa Telsrow
Guest
Steve Buors
Guest
Angela Olea
Guest
Liberty Bernal
Guest
Ryan Parsons
Guest
Michael Moorhouse
Guest
Stefan Figley
Guest
Scott Sutton
Guest
Deep-dive analytics for FranchisOR Bust - Franchise Marketing
Frequently asked questions
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- What is FranchisOR Bust - Franchise Marketing?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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