Straight talk from Austin, Texas for brand operators on ecommerce Direct to Consumer sales and marketing online. A consortium of brand, agency, SaaS veterans who don't pull their punches in describing what's working today.
How e-commerce brands can scale their back-office operations, supply chains, and AI workflows following the Black Friday / Cyber Monday rush. In this episode, host Patrick Scott Pitman and veteran e-commerce founder Steve Simonson break down how to tra...
6 Nov 2026
BFCM Retention: Buyers vs. Customers
How e-commerce brands can maximize Black Friday / Cyber Monday profitability through strategic post-purchase retention, email/SMS segmentation, and lifecycle flows. In this episode, host Patrick Scott Pitman and retention expert Gabrielle Pitman break ...
3 Nov 2026
Scaling BFCM With Intent Data
How e-commerce brands can scale shopper intent capture and retention strategies for Black Friday / Cyber Monday while keeping customer acquisition cost targets strictly accountable. In this episode, conversion optimization expert Brian Massey and Swym ...
31 Oct 2026
BFCM Conversion: Psychology & AI
How e-commerce brands can align their website messaging and product pages with the unique mindsets of holiday shoppers during Black Friday and Cyber Monday. In this episode, host Patrick Scott Pitman and conversion optimization expert Brian Massey brea...
1 Oct 2026
Massive Ad & Social Creative Powers BFCM Acquisition
"Evolve your creative strategy with AI—without sacrificing your brand messaging."How e-commerce brands can scale social posting and ad spend for Black Friday / Cyber Monday while keeping acquisition cost targets strictly accountable. In this episode, m...
28 Sept 2026
Marketing leadership through story, data, and growth bets
In this episode of Frankly E-commerce, host Patrick Scott Pitman sits down with e-commerce veteran Rabah Rahil (CMO at Tie, former CMO at Fermat and Triple Whale) to unpack the high-stakes reality of modern growth marketing and what it actually takes t...
19 Sept 2026
What AI Didn't Solve about Data Analytics
Most founders are guessing. Dan Hansford says that's expensive.In this episode of Frankly E-commerce, host Patrick Scott Pitman sits down with Dan Hansford, a fractional head of analytics who has spent six years helping CPG brands make sense of their n...
4 Sept 2026
Why Now is the Best Time to Launch a Brand with Chris Lang
Most founders are living day-to-day. Chris Lang says that's a choice. In this episode of Frankly E-commerce, host Patrick Scott Pitman sits down with 15-year e-commerce veteran Chris Lang (Fresh Chili, Move Agency) to explore why now is the best time i...
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