Welcome to Franly Advice! The show where you didn't really ask for my opinions, but I'm gifting them to you anyway! This podcast is for done-for-you service providers who know they’re capable of more but feel stuck spinning their wheels, overworking, and wondering how everyone else seems to be scaling while they’re exhausted.
Building the Plane While You're Already Flying: How to Scale Your Agency Without Crashing Out
In this episode, Fran gets real about what it’s actually like to run an agency that’s still being built... mid-flight. Using her own business, Flourish & Flow, as the live example, she walks through how she’s narrowing her services, restructuring her team, and making the tough calls that come with scaling an agency while already serving clients. This is the candid, unfiltered conversation you need if your business is moving faster than your systems.
Topics Discussed:
Simplifying your service offerings so your agency actually has a repeatable process
Knowing what to eliminate — why Fran stepped back from inbox management
The importance of owning your mistakes as the CEO instead of blaming your team
How hiring an operations assistant (shoutout Elise!) changed everything
The four things you must do to build an agency while you’re already in flight
5 Feb 2026
Rebuilding Our White Label Agency Onboarding Process
In this episode, Fran walks through the chaos behind the scenes of her white-label agency and exactly how she's fixing their onboarding process. No fluff, just the actual steps she's taking to remove herself from the bottleneck and set her team up for success before her Greece trip in May.
What We Cover:
Why the current onboarding process was a cluster (and how Fran's fixing it)
The 4-step email sequence that removes Fran from the process entirely
How to set up your VA team for success without awkward phone calls
The importance of feedback loops (for both clients AND team members)
White labeling 101: What it is and why Fran chose this route to grow
Key Takeaways:
Welcome Email First - Introduce the VA (not yourself), list services, and include a form link
Form Before Call - Get all the important details before scheduling to avoid awkward conversations
Schedule the Call - Once the form is complete, send the scheduling link (within 12 hours)
Introduce Leadership - Send an email introducing yourself as the escalation point with a booking link
Follow Up in 4 Weeks - Send feedback forms to both client AND VA to identify process gaps
Quotable Moments: "I don't operate well in the gray. Shout out to the Tism, but I was like, OK, there's a clear way to fix this."
"My team was like, I could do that instead of you Fran. And I was like, okay, don't let me cry."
"I'm team Fran's VAs like hands down, like they make me look good. What can I do to make them look great?"
22 Jan 2026
People-Pleasing in Business: When “Yes” Costs You Your Peace
In this episode of Friendly Advice, Fran gets real about what happens when service providers stretch themselves past their true capacity — even when they technically can do the work.
From people-pleasing on sales calls to realizing a client relationship isn’t the right fit, Fran shares how she learned to ask a better question:
Not “Can I?” — but “Should I?”
You’ll hear:
Why overcommitting impacts your income and your peace
The difference between skill and alignment
How to offboard a client with professionalism and care
Why your service offerings shouldn’t break you
And how to protect your energy as a business owner
This episode is for every freelancer, VA, agency owner, and multi-talented woman who’s ever said “yes” and paid for it later.
15 Jan 2026
Hustle Fran Is Back: Building Ease Through the Chaos
Welcome back to Franly Advice — after a little hiatus, I’m officially stepping into my Hustle Fran era.
This season of life looks different. I’m a mom now, I’m running a business, my husband lost his job, and I’ve had to move a little faster than I planned. What started as a soft-girl glow-up has turned into a full hustle moment — and honestly, I forgot how intense this phase feels.
In this episode, I talk about:
Why I paused the podcast and what brought me back
The two services I’m focusing on in 2026
Why I started a VA agency again (quietly)
How I’m building SOPs to avoid burnout
What it means to “choose your hard”
And how this season is setting up ease for my future self
This isn’t about starting over — it’s about re-imagining how I get where I’m going.
Here’s to flourishing, flowing, and trusting the process — even when it’s chaotic.
21 May 2025
I’m Starting an Agency Again — Let’s Build It Together (Operation Agency From Scratch Begins!)
In this raw and unfiltered episode, Fran kicks off her brand-new docuseries "Operation Agency from Scratch" by sharing why she’s building an agency again—and why she’s doing it with you in real time.
You’ll hear the full behind-the-scenes: the doubt, the self-coaching, the niche exploration, and why this time she’s focusing on helping influencers of color use data and strategy to get paid and stay in the game. This episode is a must-listen for anyone thinking about pivoting or starting over.
What We Cover:
Why I decided to start an agency again (and not go the coaching-only route)
How I picked my niche and ICA
The emotional and strategic truth of starting over
What I’ll do differently this time
🎧 Listen in and join the journey. Book a free 1:1 coaching call to get support: Click here to book a sales call minus the pressure!
7 May 2025
From DFY to CEO: How to Transition Into an Agency Model Without Starting From Scratch
Feeling stuck offering all the things as a service provider? In this episode, I walk you through how to reposition your business into an agency without ghosting your clients or getting overwhelmed by the pressure to “go high ticket.” I share the exact email I sent to pivot my business, how I landed my first podcast client, and the mindset work that finally helped me shift from “the help” to CEO.
We’ll also cover:
How to choose your agency niche
The mindset block that’s really holding you back
Why I almost gave it all up—and what saved me
How a fear inventory helps you take aligned action
Mentioned in the episode:Free niche clarity workbook
Free Coaching Call
30 Apr 2025
You're Not "Just the Help": Becoming the CEO of Your Service Business
This week on Franly Advice, we’re getting raw. Fran shares the powerful story of how attending the Emancipation event reignited her mission: helping virtual assistants stop being seen as ”the help” and start stepping into their true CEO era. If you’ve ever doubted your worth as a service provider, this episode will shift everything. Hear about Fran’s breakthrough moment, why she’s changing the conversation, and how YOU are already a CEO.
🔗 Book a free coaching call to start your CEO journey: here
🎙 Listen on YouTube, Apple Podcasts, and Spotify.
23 Apr 2025
How to Budget Like a Boss (Part 2)
This week on Franly Advice, we’re wrapping up our two-part series on how to manage money as a new entrepreneur. If you missed Part 1, go listen first! In this episode, Fran shares:
Why you shouldn’t count your coins until they hit your bank
How to start and use a “sinking fund” to pay yourself after quitting
The difference between sinking funds and emergency funds
Her honest take on debt payoff strategies that actually work
This is the pep talk and plan you need if you’re thinking about going full-time with your VA business.
📲 Book your 1:1 VA coaching session here!💌 DM Fran on Instagram if you need help with your plan.
16 Apr 2025
How I Budget as a New Virtual Assistant with Unpredictable Income
If you're thinking about leaving your 9-5 for a VA business, this episode is a must-listen. I'm walking you through:
How we budget on one income
Why I stopped using credit cards
The truth about cash flow in your first year as a VA
Grocery and childcare hacks
The real mindset shift from employee to entrepreneur
This is Part 1 of a 2-part series on how to financially prepare for full-time entrepreneurship as a virtual assistant.
Want help building your business while keeping your coins in order?Book 1:1 Coaching with me: $997 for 3 months of support!
9 Apr 2025
How to Build a Recession-Proof Done-for-You Service
Is it even possible to start a new business in a bad economy? Fran says YES—and she’s got receipts. In this episode, Fran shares the real story of how her VA business exploded during the 2020 pandemic and exactly how you can build a thriving done-for-you service, even when the economy is giving "shaky-quaky."
What you’ll learn:
Why done-for-you services still win (even with AI)
The 3 things your business must have to survive and thrive right now
How to become mission-critical (not just “nice to have”)
Real-life success stories from the pandemic era
If you’re a new VA or pivoting into done-for-you work, Fran is offering 1:1 coaching for just $997 for 3 months. Book your clarity call with this link!
2 Apr 2025
From Dream to Booked & Busy: How to Land Your First VA Client (Even with No Experience)
In this episode, I’m walking you through the exact framework I use (and teach) to go from idea to income in your virtual assistant business. Whether you’ve been “open for biz” for a week or a few months, if you're still trying to land your first client, this one's for you.💌 Learn how to tap into your network (without being cringey), run a successful discovery call, follow up like a pro, and confidently onboard your very first client.
✨ Resources Mentioned:
Book your VA in a Day VIP Day
Let's talk about 1:1 Coaching with me
Follow me on Instagram [@fransmoore]
26 Mar 2025
How to Price & Package Your Virtual Assistant Services Like a Pro
Confused about how to price your virtual assistant services—or worse, pulling numbers out of thin air and hoping they stick? Bestie, stop the guesswork. In this episode, I’m walking you through exactly how to price and package your VA services based on your experience level and business goals. We’ll talk about research, pricing models (hourly vs. retainer vs. revenue share), and common mistakes that could be keeping you underpaid and overworked. Take notes and let’s get you paid like the expert you are!
🎧 Next Steps:🔥 Need help finding your rates? Book a free strategy call → Let's Chat📱 Let’s connect on Instagram: @fransmoore
19 Mar 2025
How to Find Your Ideal Client as a Virtual Assistant (Stop Saying Yes to the Wrong People!)
Not all clients are created equal! 🚨 If you’ve ever taken on a client and immediately regretted it, this episode is for you. Today, I’m walking you through how to define your Ideal Client Avatar (ICA) so you can start working with clients who actually align with your business – and stop accepting clients just because they’re paying.
In this episode, we cover:✔️ Why “any client will do” is hurting your business✔️ The 5 key factors that define your ideal client✔️ How to avoid clients who don’t respect your time or budget✔️ Real-life examples of good vs. bad client fits
🎧 Next Steps:🔥 Need help finding your ICA? Book a free strategy call → Let's Chat📱 Let’s connect on Instagram: @fransmoore
12 Mar 2025
What is a Virtual Assistant & How to Choose a Profitable Niche in 2025!
Ever felt like your job just doesn’t care about your family, your time, or your sanity? SAME. In this episode, I’m sharing a full-circle moment that reminded me why running my VA business was the best decision I ever made.
We’re covering:✅ What a Virtual Assistant actually is (no fluff, just facts!)✅ The top 5 most profitable VA niches in 2025✅ How to choose a niche that is BOTH profitable & enjoyable✅ Why AI is changing the game (and what it means for VAs)
If you’re ready to build a flexible business on YOUR terms, hit play! And if you want my help setting it all up, check out my VIP Half-Day Intensive—spots are limited! 💻✨
🎧 Listen now & DM me on IG (@fransmoore) with your favorite takeaway!
5 Mar 2025
Work-Life Balance is a LIE! Here’s How to Fix It
Work-life balance isn’t real—but that doesn’t mean you have to live in constant burnout! This week, I’m sharing how to stop feeling guilty when your business or family takes priority, how to actually create a flexible schedule, and my go-to prioritization system for keeping things in check.
✨ Tune in now & don’t forget to subscribe! 🎧
🔥 **Need a customized strategy for balancing business & life?**🔥I help virtual assistants & agency owners create scalable businesses without feeling overwhelmed. If you want my 1:1 coaching to help you shift from “doing it all” to running a business that actually fits your life—book a free call with me today!
📲 Free 1:1 Coaching Call
26 Feb 2025
Bringing Your Partner on Board: Navigating Marriage & Business Together
Starting and running a business is challenging, but what happens when your partner isn’t fully on board? In this episode, I sit down with my husband, Ron, to discuss how we’ve navigated the ups and downs of entrepreneurship as a couple. We get real about the fears, finances, and faith that play a role in making big business decisions. Ron shares his initial skepticism, the moment he became my biggest supporter, and his advice for spouses on both sides of the entrepreneurial journey.
What You’ll Learn:💡 How to communicate business goals with your spouse💰 Navigating financial fears and investments together❤️ The role of faith and partnership in making business decisions📈 The moment Ron became a believer in my business
Links & Resources:🔗 Book a FREE coaching call: Let's Chat🎧 Binge past episodes of Franly Advice: Watch here
Connect with Me:📸 Instagram: @fransmoore💻 Website: https://fran-moore.com/
19 Feb 2025
How Becoming a Virtual Assistant Can Catapult Your Career & Increase Your Salary
Think becoming a virtual assistant is just a side hustle? Think again, bestie! In this episode of Franly Advice, I break down how my transition from a corporate 9-5 to VA life not only doubled my income but also strengthened my resume in ways I never imagined. Whether you're considering quitting your job, starting a VA agency, or even going back to corporate, this episode is for you!
📌 What You'll Learn in This Episode:✅ How I went from a $54K salary to $105K+ as an agency owner✅ Why VA experience adds to your resume instead of taking away from it✅ How VA work can be the key to flexible income, especially for parents✅ Why working for yourself gives you more control over your career trajectory✅ The best way to frame VA experience on your resume when returning to a 9-5
🔥 If you're wondering whether becoming a VA is really a smart career move, I got you covered!
Resources Mentioned:
Ready for 1:1 Coaching? Learn more here.
Episode 1: My VA Story – Listen Here
DM me on Instagram [@fransmoore] if you’re thinking about making the leap to VA work or heading back to corporate. Let’s chat!
12 Feb 2025
The Comeback – Why I Closed My Business & Came Back to Business
After two years away, I’M BACK! 🎉 In this raw and honest episode, I share my journey from building a thriving virtual assistant agency to shutting it all down due to mental health and postpartum depression. Now, with two years of therapy and self-discovery, I’m ready to help others grow and scale their businesses without burnout.
Here’s what we cover in today’s episode:
✔️ How I built my VA business into a 50-client agency
✔️ The burnout, mental health struggles, and postpartum depression that made me step away
✔️ What I learned in therapy & how I’m re-entering the business world
✔️ My new mission: Helping VAs scale to 6-figure agencies
✔️ How YOU can work with me to start and grow your own VA business
3 Feb 2025
Welcome to Franly Advice
Welcome to Franly Advice—the business podcast that feels like a chat with your girlfriends over coffee (or, let’s be real, reheated coffee). If you’re a stay-at-home mom looking to start a virtual assistant business, a VA ready to step into CEO mode, or an agency owner wanting to scale without the stress—this is for you.
Each episode is packed with:✨ Real talk on why community is key when building your business✨ Practical Must-know strategies and workflows for online service providers✨ A laid-back approach to building a profitable online agency✨ Advice for moms juggling business with nap time hustle
No fluff, no overwhelm—just actionable advice, relatable convos, and a little tough love when you need it. Hit subscribe, and let’s build this business your way. 🎧💻
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Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 23 / 100
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Quality
33
Social presence
0
YouTube
0
Engagement
32
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