FREE Insights explores the intersection between all things brand, marketing and insurance. Join host Lorraine Jeckells, CEO of insurance creative agency FREE, for unfiltered conversations with a stellar line-up of insurance leaders and innovators. Expect thought-provoking discussion and fresh perspectives on the hot topics of the day. Building on the findings of our recent Re:generation Report, series one takes a deep dive into the insurance sector’s recruitment crisis.
Want to learn more about attracting the next generation? Download the FREE Insights Re:generation Report here...
https://freepartners.com/regeneration-report (https://freepartners.com/regeneration-report)
9: Series 1 Episode 9 – Gabriella Eltham gives a Gen Z take on insurance and why it’s a great career choice
Gabriella Eltham is an Account Handler at Miller. Insurance is in her blood. Many of her family (including her dad, John, who we interviewed earlier in the series) fell into industry and never left. Now she’s following in their footsteps and on a mission to get more young people to join her. Gabriella talks grad schemes, internships and how insurance brands can get creative with social media to make the industry more attractive. The uni application process is still fresh in her memory too, so she has some great tips for insurance brands to smooth out the journey for candidates and get more of them through the door.
29 Jul 2025
8: Series 1 Episode 8 – Fiona Temple discusses what Gen Z expects to see from their employer – “Hybrid working has to stay”
Lorraine welcomes Fiona Temple on to the podcast this week. Fiona is People, Culture and Academy Director at the LMA. She has over 25 years of experience in human resources and gives a great take on what talent wants and how the insurance industry can be better at catering for them. From employer branding to job advertising to the sticky topic of hybrid-working, the conversation brings together loads of talent-tempting tips for insurance brands to jump on.
14 Jul 2025
7: Series 1 Episode 7 – Cate Furman gives her tips on attracting young people and keeping them with you long term – “Spend time with your younger talent.”
It’s impossible not to be inspired by Cate Furman’s energy and enthusiasm. Currently Managing Partner at Hanover Search in New York, one of her top pieces of advice to senior management is they should spend more time with their young recruits. What better way to foster loyalty and champion the next generation of leaders? She wants talent to see how fascinating insurance can be, with opportunities to learn about anything that interests you, from how planes are built to what happens on a film set.
17 Jun 2025
6: Series 1 Episode 6 – Peter van Aartrijk believes talent needs to see the innovation happening in the industry – “We’re on the leading edge with everyone else.”
Peter van Aartrijk, CEO of Aartrijk, discusses how the insurance industry can attract new talent by highlighting innovation and aligning with the values of Gen Z in this interview.
27 May 2025
5: Series 1 Episode 5 – Jessica Marshall discusses why she works closely with HR to win the best talent – “Marketing and recruitment are one and the same.”
Jessica Marshall, Chief Marketing Officer, explores how marketing and recruitment intertwine to attract top talent by showcasing company culture and educating students about the insurance industry in this interview.
6 May 2025
4: Series 1 Episode 4 – Liam Jeffery explains how insurance brands can get creative with their recruitment – “Micro internships, projects, hackathons, mentorships.”
Lorraine’s guest today is Liam Jeffery, Founder and CEO of StudentVenture. Liam admits he wasn’t aware of the insurance industry during his studies. Now he’s on a mission to bring more young people into the talent pipeline and tackle the shortage of sector work experience among new graduates. He believes the industry has plenty to offer – we just need to get better at spreading the word.
15 Apr 2025
3: Series 1 Episode 3 – Karen Bigwood sees great content as the way to attract the best talent – “We’re content rich.”
Today we welcome Karen Bigwood to the podcast. Former Head of Brand and Marketing Lloyd’s and current CMO at McGill & Partners, Karen knows a thing or two about the sector’s reputational challenges. She believes purpose-driven communications and encouraging young professionals to share more about their careers online will help the industry reach a younger audience.
24 Mar 2025
2: Series 1 Episode 2 – John Eltham believes there’s loads on offer in insurance for talent to stay long term – “Once people are in, they tend not to leave.”
With over four decades of experience in insurance, John Eltham has witnessed the evolution of the industry first hand. Currently Chairman of Client & Market Development at Miller, John shares some of the company’s strategies for succession planning and talent retention. From Formula One to fine art, entertainment to engineering, their lively discussion highlights just how varied a career in insurance can be.
3 Mar 2025
1: Olga Collins
In our very first episode, Lorraine meets Olga Collins, the visionary CEO of WBN. Having pioneered a diversity-focused training program, Olga shares proven strategies for retaining talent and discusses the importance of widening the recruitment net. She wants the world to know insurance is far from stuffy and there’s a long and fulfilling career to be found, no matter what your interests.
28 Feb 2025
1: FREE Insights Episode 1
Lorraine’s guest today is Liam Jeffery, Founder and CEO of Student Ventures. Liam admits he wasn’t aware of the insurance industry during his studies. Now he’s on a mission to bring more young people into the talent pipeline and tackle the shortage of sector work experience among new graduates. He believes the industry has plenty to offer – we just need to get better at spreading the word.
6 Jan 2025
1: How to build your personal brand
Lex Fridman interviews industry experts on building a personal brand, uncovering the key strategies to establish a strong online presence and career advancement opportunities.
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