Join Ben Sullins as he talks Data Science and AI with people advancing the field in interesting ways.
Free the Data Podcast
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10 episodes
Updated Weekly
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Podcast Overview
Join Ben Sullins as he talks Data Science and AI with people advancing the field in interesting ways.
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Publishing Since
5/10/2024
1 verified contact email on file for Free the Data Podcast
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
May 19, 2024
How Marketing Analytics Uses Data to Drive Sales with Eric Ramos (Business Online)
<p>Marketing dollars power loads of industries that surround our lives. In this episode we talk with Eric Ramos who is the Director of Data Analytics at Business Online, a B2B marketing firm, about how combining data from disparate sources leads to greater marketing insights and ultimately sales for their clients. How to Connect with Eric Ramos: - TWITTER: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXhJWUxObFFYWDYteDFsczNMWWo4VVVibkdud3xBQ3Jtc0tuWXFtbEhPWERMUGlXRTI4X2FUSFB0ai00SEd4Ni1LWERYNWVfNWpfRGh4ZUV6LUtENjVWMVpmX3dQb0o0MDhwWTBIbTdxMk5yVEluc000RWdFSnp1bnVDanJJVjNKbXk5VUxYczZ1MmtaTkZOdTcwRQ&q=https%3A%2F%2Ftwitter.com%2Feramos42&v=4cbh2s0iOSA" target="_blank" rel="nofollow"> / eramos42 </a> - LINKEDIN: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkZuVldqVmtaOHVOdG5UbW8tS2tpZDJ2MHdzd3xBQ3Jtc0ttU0h1TlJsbG9JdGR4YWtZczN5dDVId3RnR3hGUkFvR3RERUdqcVhSZmF4SUdTY0NwRUw5eHlPM1UweGQxWjI5bDRXSjFkX3F5ODhsYnlRYkkxb3p1R1RmQWYzRzRHTWhSaTRGUUQwMC0xSUxGUVdRUQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Feramos42&v=4cbh2s0iOSA" target="_blank" rel="nofollow"> / eramos42 </a> - COMPANY WEBSITE: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazhDREMwa01WMDRKZmVtR2p6S2N0TkY1OFVZd3xBQ3Jtc0tuN2RQZl9BRHlxdElLOXQ3OFNXOTJtZUF2NzBqTGszemFRLUZjcThmSFVWMFZlYmx1NUI2eTBWQ0VsTktMaFhFbXdLdnYtWGdSaXQ2MC1qQ2dKV0xXOTZQN1NxU1hLVFlDZjlpWlU2aE82WlNUMUhiWQ&q=https%3A%2F%2Fwww.businessol.com%2F&v=4cbh2s0iOSA" target="_blank" rel="nofollow">https://www.businessol.com</a> / <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmJsdVpOV1pWMW9DLUowT0xOYmxxandhaV8zZ3xBQ3Jtc0ttUTJLMEJ4bWdra0w2dXZfc3JZX2JXTUlCQ01reFdsUzNUQ1dkd2pib0hENl9lUUs3MU9tM3V6TXFpR01DNExIUk9sYUxCNWtuVnNRSy1LWUNEOXgzSnoxaE9WVzFIT3E3cHFlZHY0SDVlUmdzaUljdw&q=https%3A%2F%2Fwww.kudoz.io%2F&v=4cbh2s0iOSA" target="_blank" rel="nofollow">https://www.kudoz.io/</a> Learn data skills at our academy and elevate your career. Start for free at <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbldnT2FTMVItYlNtVlRSenM0blp3cFZmaGZUZ3xBQ3Jtc0trSU9TNU1IVm8yc1B3MTVWRVJ5Qnk3bXlqY1dNTGkzU2hidVlMWjdSNGFtZWp3ZHZKbW1LbFh0bmN0blNZeUdHbEs4dTlSUnN6c2lIR3FXM1Y2NTAwRVBfRzJ1aWI1SHF0c1VPZEVtVkN1dmdjZy1fdw&q=https%3A%2F%2Fftdacademy.com%2FYT&v=4cbh2s0iOSA" target="_blank" rel="nofollow">https://ftdacademy.com/YT</a> CHAPTERS: <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=0s" rel="nofollow">0:00:00</a> Intro <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=73s" rel="nofollow">0:01:13</a> What does a Director of Data Analytics do? <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=252s" rel="nofollow">0:04:12</a> Eric's background <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=1175s" rel="nofollow">0:19:35</a> What are the key steps do deliver insights with marketing analytics? <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=1514s" rel="nofollow">0:25:14</a> How to implement marketing intelligence <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=1968s" rel="nofollow">0:32:48</a> What is the difference between Marketing and Branding? <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=2696s" rel="nofollow">0:44:56</a> How cross-channel targeting works <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=3019s" rel="nofollow">0:50:19</a> How data is being shared among marketing vendors <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=3430s" rel="nofollow">0:57:10</a> How to optimize web pages while still collecting marketing dasta <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=3595s" rel="nofollow">0:59:55</a> How marketers can work with customer service to deliver better user experiences <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=3770s" rel="nofollow">1:02:50</a> How to act upon marketing intelligence <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=3895s" rel="nofollow">1:04:55</a> What is A/B Testing? <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=4213s" rel="nofollow">1:10:13</a> Are you ever done marketing? <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=4327s" rel="nofollow">1:12:07</a> How does AI help marketing? <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=4557s" rel="nofollow">1:15:57</a> What is the next for Machine Learning and Marketing? <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=4897s" rel="nofollow">1:21:37</a> What are the different roles in Marketing Analytics? <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=5235s" rel="nofollow">1:27:15</a> What are the key skills for Marketing Analysts? <a href="https://www.youtube.com/watch?v=4cbh2s0iOSA&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=11&t=5381s" rel="nofollow">1:29:41</a> Outro</p>
May 19, 2024
Seeing Data in Tableau with Andy Cotgreave (Tableau)
<p>Being able to see and understand your data is at the heart of Tableau's mission. Since they're debut Tableau has upended the data analytics industry with these principles and their easy to use self-service analytics software. On today's episode we hear from Tableau Evangelist, data veteran, and former magician, Andy Cotgreave on the keys to success in data as well as how Tableau software enables you to succeed. How to Connect with Andy: - TWITTER: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjdNbWx1TWVfQVc1MUppNVJyZXl2dHRvR2FDd3xBQ3Jtc0ttVkRqckhQSC1iUTE3WHlWZkhaMW1NUTFWS2t2bXg0dlVuT2Uzd0tzUlg0aDRQZkhjSXNDMEVoSzZDV0tHVDNJOERGWE04QWJSVnBkY1haRS14SkxVQ3JtRHJ2eWM5X0h4RUdiLTNfMUc2U2ozUGpVbw&q=https%3A%2F%2Ftwitter.com%2Facotgreave&v=uhx_r7JYhRQ" target="_blank" rel="nofollow"> / acotgreave </a> - LINKEDIN: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNORGxIX3dweHdiMmVRSzhSMk9iMUlVRHNZZ3xBQ3Jtc0ttbUROYk9VbXptMzViUGhwdzBKNlZLTGs1UnBYQThiRjNLMlVVd01yb0lKY0hTZWRqRmtHRV81d3A0SEthN2FOT0hFSVdGcFZkb2JDbG9iOW1Qd3p6SzBESjNqdTBRVVpiSDdVRG1laExKai1WaENFdw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Facotgreave%2F&v=uhx_r7JYhRQ" target="_blank" rel="nofollow"> / acotgreave </a> - COMPANY WEBSITE: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUY1TTRXdkppSXVlX0ZSY3d1aGZQM1BxSkZ1UXxBQ3Jtc0tsb1kyVDJWdjNKa2hvUWpjb1pMZkVSTC1aQTdjeWl1TFNOTDdoTG1CUmtFRl9sQll2Y3g3RzdrQ3NMZ3p3cjYtLUlfeTlhZVZnRDkyNEhNcDVSVG1XbHZlZHJUaDZVWHlVQnFLVXJoTFhWYzU0ekRFRQ&q=https%3A%2F%2Fwww.tableau.com%2F&v=uhx_r7JYhRQ" target="_blank" rel="nofollow">https://www.tableau.com/</a> - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW9IY2tXSlBPV0tzV3dseVpQZEJWRkIzellPZ3xBQ3Jtc0traGV1UjJmdzduRmh2cEpRVlBONzF0elRfZFZfMVV6Q0tlSHBvZklyenlsdmtRSl8xdmltLUdrSXNZU0EwQTNTM0RrSHM0NVUyS00zMUJ4OEJoQlEtNk5HeHZQRWVkcVlkRDY3OExOUDUtR1VaZ0lkMA&q=https%3A%2F%2Fwww.interaction-design.org%2Fliterature%2Farticle%2Fshneiderman-s-eight-golden-rules-will-help-you-design-better-interfaces&v=uhx_r7JYhRQ" target="_blank" rel="nofollow">https://www.interaction-design.org/li...</a> Learn data skills at our academy and elevate your career. Start for free at <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk5BbzJ0Q3lycnJURTEwbVhBS01nQ0hFdi1zQXxBQ3Jtc0ttVDZfS1NUeUFtNkZneWkycDNXUTBNSVp1QXRsX25PMW9VVmx3LXFGSjBkbzFaWXo5aWg2dlotaC1ja2NlNnZyTm5QUTA3b05JcHYyQTBuaGYtTlRBeTNWMi02WWk1VHpLWVlrU1dzN1VVQ29rbUg3OA&q=https%3A%2F%2Fftdacademy.com%2FYT&v=uhx_r7JYhRQ" target="_blank" rel="nofollow">https://ftdacademy.com/YT</a> CHAPTERS: <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=0s" rel="nofollow">0:00:00</a> Intro <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=64s" rel="nofollow">0:01:04</a> Andy's Background <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=516s" rel="nofollow">0:08:36</a> What Skills Should Data Analysts Learn? <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=760s" rel="nofollow">0:12:40</a> What type of design skills should a Data Pro learn? <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=1002s" rel="nofollow">0:16:42</a> What are some pitfalls to avoid when designing dashboards? <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=1676s" rel="nofollow">0:27:56</a> How to present with data <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=2210s" rel="nofollow">0:36:50</a> What can we learn from journalism as a data analyst? <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=2475s" rel="nofollow">0:41:15</a> What's the difference between exploratory and explanatory dashboards? <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=2611s" rel="nofollow">0:43:31</a> How does Tableau enable data analysis? <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=2950s" rel="nofollow">0:49:10</a> How does Tableau help you become a better designer <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=3133s" rel="nofollow">0:52:13</a> Do I need Tableau desktop to create analytics? <a href="https://www.youtube.com/watch?v=uhx_r7JYhRQ&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=10&t=3205s" rel="nofollow">0:53:25</a> Outro</p>
May 17, 2024
Picking the Right Metrics with James Mayfield (Transform.co)
<p>Building trust into the metrics your company use to guide their decision making is a difficult task. Former Facebook and AirBnB Data Product Manager James Mayfield shares his insights into why focusing on the metrics is the right path to take to enable trust in your companies data. How to Connect with James: - COMPANY WEBSITE: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGVfeDZwTl9hbVd0Y0Vud3d4cmZSUkFFSDhtUXxBQ3Jtc0ttY2J0bU1EaUtfZHREc182dzIwMEdIRmQ0c2lEekpxNTBMRDl2ajhFMEp0V2VOVnNpd2w3cWl5TTNGQXJaRXRnZDlzRW9TVVplRWsyLWpCMGp4UlJoR0VvMlVfT2VwMWFTTm13VGpqblh1QmRvd3VnNA&q=https%3A%2F%2Ftransform.co%2F&v=Awy_oQ6mNAs" target="_blank" rel="nofollow">https://transform.co/</a> - EMAIL: james@transform.co Learn data skills at our academy and elevate your career. Start for free at <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0V0SDNGZXpQNktTN2VueFBsa05jR3ZEZ0NWUXxBQ3Jtc0tuSXItX0ZIWmZXdERCWXJxLXFnWF93bmpYR041TnBVaHpyS2Jra01xUW9LV2xENTZwNDI0YjFKN2c2SnZDUTQ5Y1dJbFlxbG8xRGJMeTZndDRmSTV0ZGtaMjlzOEdkTGtRU0FuNURRa2dNVHR2dEs5aw&q=https%3A%2F%2Fftdacademy.com%2FYT&v=Awy_oQ6mNAs" target="_blank" rel="nofollow">https://ftdacademy.com/YT</a> CHAPTERS: <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=0s" rel="nofollow">0:00:00</a> Intro <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=71s" rel="nofollow">0:01:11</a> Working at Facebook in the Early Days <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=749s" rel="nofollow">0:12:29</a> Developing Big Data Tools at Facebook <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=1015s" rel="nofollow">0:16:55</a> Transitioning to Analytics from Project Management <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=1293s" rel="nofollow">0:21:33</a> Building Data Tools at Facebook <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=1482s" rel="nofollow">0:24:42</a> How to chart your career path in data <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=1792s" rel="nofollow">0:29:52</a> Building Data Products at AirBnB <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=2025s" rel="nofollow">0:33:45</a> Why Metrics Should be the Focus <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=2635s" rel="nofollow">0:43:55</a> Where does Transform's Platform fit in to the modern data architecture <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=2715s" rel="nofollow">0:45:15</a> How to visualize the key metrics using Transform <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=2833s" rel="nofollow">0:47:13</a> How to version control your Metric definitions <a href="https://www.youtube.com/watch?v=Awy_oQ6mNAs&list=PLMmWiZZ0QbBrMBMW7vECz4FykpocfBfdX&index=9&t=3016s" rel="nofollow">0:50:16</a> Links for James</p>
10 total episodes available
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