Frenemies - Where Sales and Marketing Talk
Claim This Podcastby Julia Hartwig
Podcast Overview
<p>Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions. </p><p>That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.</p>
Language
🇺🇲
Publishing Since
1/22/2023
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Recent Episodes
June 25, 2026
#38 ICP, Positioning and Scaling Reality with Joris van Kappen
Most founder-led companies treat ICP as a demographic checklist. Joris van Kappen thinks that's where growth goes wrong. In this episode of Frenemies, Julia sits down with Joris van Kappen, founder of Accelor Hub, who has spent his career building, buying and selling companies before becoming a GTM consultant for founder-led B2B scale-ups between €1M and €10M ARR. His work sits at the intersection of ICP discipline, positioning and what it actually takes to make a commercial function work in ...
June 11, 2026
#37 AI Strategy vs AI Activity: What CMOs Actually Know with Dorothea Gam, Mouseflow
Most marketing teams feel behind on AI. Dorothea Gam thinks that feeling is mostly wrong, and that the real risk is moving fast without thinking clearly. In this episode of Frenemies, Julia sits down with Dorothea Gamm, CMO at Mouseflow, a product analytics platform that sits very close to real customer behavior data. Dorothea has been at the forefront of integrating AI into Mouseflow's marketing function and recently led roundtables on AI in marketing at SaaSiest. This conversation is practi...
May 28, 2026
#36 When The Economics Change with Roee Hartuv
Most SaaS companies built their economics on a simple truth: the cost to serve the next customer is practically zero. AI is changing that and most companies don't see it coming. In this episode of Frenemies, Julia sits down with Roee Hartuv, Senior Pricing Advisor and Go-to-market expert at Willingness2Pay. Roee works with SaaS companies navigating one of the most urgent commercial challenges of the AI transition: when the underlying cost structure changes, your pricing model, go-to-market st...
40 total episodes available
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Frequently asked questions
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- What is Frenemies - Where Sales and Marketing Talk?
<p>Welcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions. </p><p>That's why Julia sits down with a guest every second week to uncover the key topics driving alignment and industry news.</p> - How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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