Welcome to Fresh Takes on Tech, a podcast from the International Fresh Produce Association. At IFPA, Our trade association represents companies from every segment of the global fresh produce and floral supply chain. We advocate, connect and guide to enhance members’ prosperity.
This is a show for people interested in the intersection between technology and the produce and floral industries. Each episode we explore the problems, solutions, people and ideas that are shaping the industry.
Joel Carter's Roadmap: To Climate Resilient Agriculture
Vonnie Estes talks with Joel Carter, Orchard Operations Manager at Okanagan Specialty Fruits, about implementing regenerative agriculture in apple orchards. They explore how the USDA's Advancing Markets for Producers (AMP) program aids growers in adopting sustainable practices and technologies, such as composting, nano-bubblers, and solar power. Joel shares insights from transitioning to greener farming methods, the economic challenges involved, and the importance of innovative agricultural solutions for future resilience. Discover how Okanagan Specialty Fruits is navigating the complexities of modern farming to improve soil health and fruit quality.
Key Takeaways
Joel Carter emphasizes the importance of regenerative agriculture in maintaining sustainable orchard practices, aligning with Okanagan Specialty Fruits' commitment to environmental improvement.
The USDA's AMP program plays a crucial role in facilitating the adoption of new agricultural technologies by mitigating financial risks for farmers.
Innovative tech such as nanobubblers, soil-enhancing microalgae, and electric tractors are transforming traditional apple farming into more eco-friendly, efficient systems.
Despite the challenges inherent to farming, such as varying environmental conditions, adopting regenerative practices offers long-term economic and ecological resilience.
Joel encourages fellow producers to participate in programs like AMP, highlighting how they can act as catalysts for innovation in agriculture, enhancing both soil health and crop quality.
Guest Resources
Joel Carter is the Orchard Operations Manager at Okanagan Specialty Fruits, the company renowned for their innovative Arctic Apples. With years of experience managing orchards, Joel has been at the forefront of integrating new technologies and sustainable agricultural practices into orchard management. Previously, Joel managed his family farm, encompassing apples, cherries, and peaches, for over 13 years. His extensive expertise is now being directed toward advancing regenerative agriculture practices within Okanagan Specialty Fruits' expansive operations in Washington.
Show Links
International Fresh Produce Association - https://www.freshproduce.com/ (https://www.freshproduce.com/)
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ (https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/)
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ (https://www.facebook.com/InternationalFreshProduceAssociation/)
Twitter - https://twitter.com/IntFreshProduce/ (https://twitter.com/IntFreshProduce/)
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ (https://www.linkedin.com/company/international-fresh-produce-association/)
Instagram - https://www.instagram.com/intlfreshproduceassn/ (https://www.instagram.com/intlfreshproduceassn/)
29 Sept 2026
Game-Changer Alert: How Digital Twins and Data Transform Supply Chains
Explore the evolving world of reusable packaging in the produce industry with Vonnie Estes and guest Tim Debus, President and CEO of the Reusable Packaging Association. Delve into recent advancements in public policy, the impact of European regulations, and the role of technology in enhancing packaging systems. Unpack the economics of closed-loop systems, the significance of data in supply chain efficiency, and the potential of AI models fueled by tech-enabled reusable packaging. Gain insights into the strategic alignment required among stakeholders to achieve sustainability and operational excellence in fresh produce logistics.
Key Takeaways
Policy Impact: Recent advancements in public policy are significantly influencing the packaging industry, pushing it towards sustainable practices through regulations.
Technology Integration: The integration of tracking and sensor technologies transform reusable packaging into smart systems that provide real-time data essential for supply chain optimization.
System Efficiency: Successful reusable packaging systems require stakeholder alignment, continuous operational improvement, and scale to achieve desired efficiencies.
Economic Metrics: Key metrics such as volume, turns, and loss prevention are crucial in determining the economic viability of reusable packaging systems.
Closed Loop Challenges: Expanding reuse systems across broader supply chains involves addressing complexities that require innovative solutions and infrastructure development.
Guest Resources
Tim Debus is the President and CEO of the Reusable Packaging Association. With over two decades of experience in the packaging industry, Tim has been at the forefront of advocating for sustainable packaging solutions. His work focuses on promoting reusable packaging systems that enhance supply chain efficiency and reduce environmental impact. Tim's leadership has positioned him as a key influencer in transitioning global markets toward more sustainable practices through policy development and technological advancement.
Show Links
International Fresh Produce Association - https://www.freshproduce.com/ (https://www.freshproduce.com/)
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ (https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/)
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ (https://www.facebook.com/InternationalFreshProduceAssociation/)
Twitter - https://twitter.com/IntFreshProduce/ (https://twitter.com/IntFreshProduce/)
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ (https://www.linkedin.com/company/international-fresh-produce-association/)
Instagram - https://www.instagram.com/intlfreshproduceassn/ (https://www.instagram.com/intlfreshproduceassn/)
22 Sept 2026
Kevin Kelly on the Frontlines of Packaging Innovation: Lessons from the Battlefield
Join host Vonnie Estes as she delves into the complexities of sustainable packaging with Kevin Kelly, CEO of Emerald Packaging. Explore how U.S. specialty crop exporters can navigate the evolving packaging landscape, focusing on reusable options and reverse logistics. Kevin discusses the startup challenges of EPR programs and the critical balance between packaging needs and sustainability. He also highlights innovative solutions, such as compostable films and the impact of public policy on packaging decisions. This insightful discussion addresses practical challenges and encourages informed decisions for an eco-friendly future.
Key Takeaways
EPR programs face initial hurdles due to startup inexperience and staffing challenges, requiring timelines to be reassessed for effective implementation.
Sustainable packaging solutions must balance packaging reduction with the necessities of food safety, shelf-life, and minimizing food waste.
The cost of incorporating sustainable materials like PCR (post-consumer resin) is viable, contrary to common perceptions of prohibitive expenses.
Consumer behavior plays a crucial role in packaging choices; raising awareness can shift practices towards more sustainable options.
Public policy should incentivize environmentally sound packaging innovations without disrupting industry viability and job security.
Guest Resources
Kevin Kelly is the CEO of Emerald Packaging, a leader in the fresh produce packaging industry. With deep expertise in flexible packaging, Kevin has been a prominent figure in the industry, known for his candid views and commitment to sustainable packaging solutions. He has a thorough understanding of the challenges and innovations in packaging, particularly for produce, and actively participates in discussions about the industry's regulatory landscape. Kevin brings to the table a wealth of experience and a keen insight into how packaging can adapt to environmental requirements and technological advancements.
Show Links
International Fresh Produce Association - https://www.freshproduce.com/ (https://www.freshproduce.com/)
Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/ (https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/)
Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/ (https://www.facebook.com/InternationalFreshProduceAssociation/)
Twitter - https://twitter.com/IntFreshProduce/ (https://twitter.com/IntFreshProduce/)
LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/ (https://www.linkedin.com/company/international-fresh-produce-association/)
Instagram - https://www.instagram.com/intlfreshproduceassn/ (https://www.instagram.com/intlfreshproduceassn/)
Who has been a guest on Fresh Takes On Tech
Names identified in recent episode analyses. Showing up to five guests.
Rachel Blake
Maddie Rennardson
Anthony Howcroft
Patrick Vizzone
Elliott Grant
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
6,271
Score snapshot 15 Sept 2025
Apple Podcasts (US)
3.8 / 5
4 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 66 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
72
Social presence
0
YouTube
74
Engagement
77
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