Each Friday at 4PM Central, Chanelle Yarber of BrightGirl Media chats with guests about entrepreneurship and success from a woman of color's perspective.
Create an Effective Social Media Marketing Strategy
In this episode, Chanelle shares her framework for creating an effective social media marketing strategy. Many business owners complain of not being able to get results from their social media marketing campaigns, but they lack a strategy behind what they post.
12 Mar 2021
How To Market To Your Dream Client
In this episode, Chanelle shares tips on how to market to your dream client.
Many times, business owners try to promote to everyone instead of narrowing in on a dream client. What is a "dream client"? Someone who is able, willing, and ready to pay you for your services, whom you enjoy working with, and can serve at a high capacity. Effective marketing communications require you to know who you are talking to and speak their language.
5 Mar 2021
Digital Marketing Tips to Maximize Your Return on Investment
Chanelle Yarber of BrightGirl Media shares her top digital marketing tips to help business owners gain traction and get a return on investment with their digital marketing campaigns.
26 Feb 2021
The Importance of Social Media Analytics
Understanding social media analytics can make or break your marketing strategy. In this episode, Chanelle shares the importance of social media analytics and how to use them to push your marketing efforts forward.
19 Feb 2021
Key Marketing Skills Every Black Woman Entrepreneur Should Have
Black Women Entrepreneurs are the fastest-growing segment of newly launched business owners in the United States. Many women are leaving corporate America to pursue and monetize their passions, seek more work-life balance, and eliminate workplace microaggressions.
In this video, Chanelle Yarber of BrightGirl Media shares marketing tips for Black women entrepreneurs who are seeking to launch their own businesses.
9 Jan 2021
What Is Digital Marketing and Why Is It Important
Digital marketing is so much more than social media. But so many entrepreneurs miss out on the other digital marketing strategies because they're only focused on one.
In this episode, Chanelle Yarber of BrightGirl Media will answer the question, "what is digital marketing?" and share some tactics you should put into place in your business.
21 Dec 2020
Email Marketing Strategy Tips
From a study of 1,00 small business owners, email marketing was ranked as the 2nd most effective medium for building brand awareness. Email marketing has the highest return on investment of digital marketing strategies.
In this podcast, Chanelle Yarber of BrightGirl Media shares her top email marketing tips to help business owners reach and convert their dream clients.
15 Dec 2020
Top 5 Social Media Marketing Tools
The best investment is in the tools of one's own trade.
When it comes to social media marketing tools there are quite a few on the marketing depending upon what you would like to accomplish. I'm often asked what my recommendations are for social media marketing tools. I have a few in my toolbox that I use regularly. Check out my top 5 tools for social media marketing.
2 Dec 2020
My Fave Email Marketing Apps
Email marketing apps allow business owners to stay in contact with their clients and nurture their prospects. While there are many options on the market, BrightGirl Media highly recommends two - MailChimp and ActiveCampaign.
In this video, learn why MailChimp and ActiveCampaign are Chanelle's fave email marketing apps.
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BrightGirl Media is a digital marketing agency that helps women entrepreneurs market their businesses online. Ask about our Marketing Savvy Accelerator program.
Follow BrightGirl Media
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Facebook: facebook.com/brightgirlmedia
LinkedIn: linkedin.com/company/brightgirlmedia
Visit our website at www.brightgirl.media (http://www.brightgirl.media)
24 Apr 2020
She Laughs Without Fear of the Future
With everything surrounding our world, fear seems to have set in and it is running our lives. Let's chat about how to move from fear to faith and how to recenter ourselves during a crisis.
31 May 2019
012: From Corporate to Creative with Chef Evelyn Williams
Making the shift from being an employee to entrepreneur can seem like a leap, but when you are following purpose and passion, all things align.
10 May 2019
010: Women and Wealth with Noelle Randall
We're talking real estate, serial entrepreneurship, and being a mom with real estate investor and author Noelle Randall
3 May 2019
009: Health = Wealth with Brittany Payton "The Honest RD"
You can secure the bag, but are you in physical shape in order to maintain and enjoy it? We're talking health and wellness
12 Apr 2019
006: Faith in the Face of the Impossible
As entrepreneurs, we all have some level of faith. We also all come up against obstacles. Chanelle talks about having faith when it seems like you're against all odds.
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